View this on-demand Webinar series with Roger Courville, Webinar expert and author of the new book, The Virtual Presenter's Handbook, for a 3-part Webinar series on how to plan, design, and present your own Web events like a pro. 

As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions. 

GlaxoSmithKline is moving approximately 90,000 email users to Microsoft's Exchange Online, a cloud delivered service. The result is that GSK is able to optimize its messaging and collaboration platform to meet the full range of its end users' requirements - while saving on its ongoing costs. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy. 

Information security is important, but justifying increased security spending isn't. Even though important factors such as stock performance and customer loyalty are directly affected by security breaches. This E-Guide outlines three specific actions for your company to take in order to protect and promote brand trust by preventing data breaches. 

This paper discusses the fundamentals for successful demand-driven fulfillment manufacturing, including optimal channel and customer relationships, informed online buying and selling, flexible product configuration and order fulfillment and integrated operational infrastructures. 

Desktop virtualization—the replacement of physical desktops with virtualized versions hosted and delivered from the datacenter—not only allows you to equip your users more efficiently and cost-effectively; it enables a broad range of strategies for reducing cost, improving service and providing more agile support to the organization. 

In this research report, we examine five of the critical issues that are creating new opportunities for the accounting profession and nine key strategies for obtaining competitive advantage.