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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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Eradicate Cross-Site Scripting by Veracode, Inc.

February 28, 2011 - (Free Research)
The rise of e-commerce has generated a concurrent surge of Internet crime into a multi-billion-a-year industry, as criminals follow the money, the countless potential online victims and the vulnerability of web applications to easy exploitation. 
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Forging a CEM Strategy by SearchCRM

August 28, 2013 - (Free Research)
Shoppers are looking for more personalized, responsive, relevant experiences, and in order to provide that, your business needs an effective customer experience management (CEM) strategy. Learn how when you access this expert three-part e-guide and discover six top concepts that make up a successful CEM strategy. 
(EGUIDE) READ ABSTRACT |

Evolution Vs. Revolution: Driving B2B Efficiencies Forward with People, Processes and Technology Tools by SEEBURGER

October 2008 - (Free Research)
B2B integration technology, offers powerful and complementary tools and services for seamless business integration and meeting the challenges of global collaboration. 
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Introduction to Web Analytics for E-Commerce: How to Track Activity to Optimize Your Website by GeoTrust, Inc.

December 2011 - (Free Research)
This white paper explores the basics of web analytics and why they're important, what metrics you should track, and how you can use this information to optimize your site and encourage customers to visit often and buy more. 
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Communication & collaboration in the Enterprise 2.0 world by Huddle

December 2011 - (Free Research)
This informative paper describes enterprise 2.0, how you can make the leap from 1.0 to 2.0 as well as real-world examples of successfully engaging web content management. 
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True Profiles: A Contemporary Method for Managing Customer Data by Unica Corporation - An IBM Company

May 2011 - (Free Research)
As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included. 
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Forging a CEM Strategy That Can Power Commerce by SearchCRM

April 2014 - (Free Research)
With a seemingly exhaustive number of methods to communicate -- not to mention an expected $280 billion in U.S. e-commerce sales in 2015 -- contact center technology today requires a new approach. 
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Optimizing Worldwide SharePoint Data and Content Access with DocAve by AvePoint, Inc.

July 2011 - (Free Research)
This white paper outlines the technological and infrastructural barriers that businesses must overcome to ensure their SharePoint platform can quickly respond to ever-changing needs at "Web speed." 
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The Shortcut Guide to Assuring Website Performance through External Web Monitoring by Neustar®

October 2010 - (Free Research)
Businesses have become dependent on Web sites and RIAs. As dependency increases, so does the complexity of Web site systems and expectations on service delivery. This book offers a detailed look at external monitoring, how to leverage monitoring to protect your brand and a roadmap for implementing and maintaining an external monitoring process. 
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Case Study: Top 5 Communications Company Evaluates Leading eDiscovery Solutions by AccessData Group

April 2011 - (Free Research)
The following case study examines the decision made by a Top 5 Communications Company to implement AccessData (AD)eDiscovery. The company found AccessData Group's product to be the solution that best addressed their internal requirements. The following reviews the findings and the benefits received as a result of implementing AccessData technology. 
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Total cost of ownership: How much are you really spending to host your ad server? by OpenX

February 2011 - (Free Research)
OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting. 
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Search Based Applications by Exalead

January 2011 - (Free Research)
Management of information via computers is undergoing a revolutionary change as the frontier between databases and search engines is disappearing. Against this backdrop of nascent convergence, a new class of software has emerged that combines the advantages of each technology, right now, in Search Based Applications. Read on to learn more. 
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Boost Your Image: Master the Three Stages of Video Conferencing Success by Citrix Online Go To Meeting

January 2012 - (Free Research)
This new 1080 Group white paper explores best practices for video conferencing and provides a handy checklist for preparing and conducting a successful video conferencing session. 
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Virtual + Physical = Hybrid Events:  Best Practices for Creating Compelling, Innovative Hybrid Events by INXPO

November 2010 - (Free Research)
This whitepaper explores the growing role of virtual technologies in physical events (hybrid events) in marketing and communication, as well as identifies five best practices for maximizing their success in achieving organizational goals. Read on to learn more. 
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Customer Experience Exchange E-Zine: Bridging the Customer Experience Chasm by Tealeaf

November 2011 - (Free Research)
With rapidly changing demands, customer experience management (CEM) can be a tricky craft within your organization's processes. Customer Experience Exchange is a brand new bi-monthly e-zine focused on CEM tips, best practices and techniques. Check out the first ever issue now, exclusively here. 
(EZINE)

Navigating the path to satisfying online customer experience by Tealeaf

November 2011 - (Free Research)
Read this exclusive e-guide to get an executive-level, 360-degree view on which CRM approaches are best for different business scenarios -- from winning strategies for mobile users to social CRM tools to best practices for multi-channel customer experiences. 
(EGUIDE) READ ABSTRACT |

Social Customer Service: The Pivotal Driver of the Social Enterprise by LiveOps

July 2012 - (Free Research)
Read this paper to see how you can maximize your customer relationship management efforts through social customer service and foster brand loyalty, higher customer lifetime value, enhanced customer experience, and higher revenues. 
(WHITE PAPER) READ ABSTRACT |

Hosted Contact Center Market Report: DMG Consulting by LiveOps

March 2011 - (Free Research)
Hosted contact center adoption is increasing rapidly. Solutions provide quick deployment, quantifiable ROI, scalability, ongoing investment protection, reduced maintenance burden and minimal cash outlays. DMG Consulting, a leading contact center firm, has just released this new report discussing key market trends, ROI benefits, and key players. 
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Interactive Marketing eBook: It’s all about the Journey by Unica Corporation - An IBM Company

May 2011 - (Free Research)
No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey. 
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Managing the Challenges of Email Marketing by Unica Corporation - An IBM Company

May 2011 - (Free Research)
The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing. 
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The State of Marketing 2011: Unica’s Annual Survey of Marketers by Unica Corporation - An IBM Company

May 2011 - (Free Research)
This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market. 
(WHITE PAPER) READ ABSTRACT |

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company

May 2011 - (Free Research)
In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform. 
(WHITE PAPER) READ ABSTRACT |

Mass Personalization: How relevance engines are revolutionizing mass communications by xMatters, Inc.

September 2010 - (Free Research)
Mass personalization eliminates the need to send the same message en masse at the same time. By reducing communication “noise,” mass personalization enables recipients to focus on what’s relevant to them at the moment that it matters. Read this paper to find out more. 
(WHITE PAPER) READ ABSTRACT |

Let Customer Feedback Do the Driving by SPSS Inc. Worldwide Headquarters

May 2007 - (Free Research)
As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation. 
(WHITE PAPER) READ ABSTRACT |

Who Are My Best Customers? by SPSS Inc. Worldwide Headquarters

February 2009 - (Free Research)
Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers. 
(WHITE PAPER) READ ABSTRACT |

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