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Magic Quadrant for Marketing Resource Management by Unica Corporation - An IBM Company February 11, 2011 - (Free Research) This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.  (WHITE PAPER) READ ABSTRACT |

The N-able MSP Sales & Marketing Digital Binder by N-able Technologies October 03, 2011 - (Free Research) This digital binder was created to provide IT Service Providers with a set of ready-made marketing resources that can be easily customized to immediately start driving recurring revenue from their existing customers, and attract new prospects.  (RESOURCE) READ ABSTRACT |

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member by AT&T Corp November 02, 2011 - (Free Research) This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.  (WHITE PAPER) READ ABSTRACT |

A Marketing Pilot for FTTH Network Rollout by ECI Telecom November 01, 2010 - (Free Research) Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.  (WHITE PAPER) READ ABSTRACT |

Email Marketing Goes Social by Silverpop Systems Inc. November 2008 - (Free Research) Read this paper to get tips about how to best implement a successful social email marketing campaign.  (WHITE PAPER) READ ABSTRACT |

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends (E-mail this company) April 2013 - (Free Research) With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.  (WHITE PAPER) READ ABSTRACT |

Marketing Executive Strategy Brief by Oracle Corporation July 2012 - (Free Research) In this white paper, explore the deep connection between customer experience and business value, and discover how third-party marketing and loyalty strategies and services can bolster that connection.  (WHITE PAPER) READ ABSTRACT |

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (PODCAST) READ ABSTRACT |

An Introduction to the World Digital Asset Management Market by EMC Corporation March 2008 - (Free Research) DAM is defined as a value chain of software products that enable the archival and management of digitized content.  (WHITE PAPER) READ ABSTRACT |

Size DOES Matter - When Choosing the Right ERP Solution by Xperia May 2006 - (Free Research) In regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier.  (WHITE PAPER) READ ABSTRACT |

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management by AT&T Corp November 2011 - (Free Research) This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.  (WHITE PAPER) READ ABSTRACT |

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services by AT&T Corp October 2011 - (Free Research) Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.  (WHITE PAPER) READ ABSTRACT |

How to Master the Art of Content Marketing by Limelight Networks, Inc. November 2011 - (Free Research) Today's marketing professionals are in uncharted territory, one that consists of web-savvy customers with higher expectations and flashy new tools that are quickly becoming a requirement. To keep pace, you must evolve with the times. Read on to learn how content marketing can optimize your marketing tactics.  (WHITE PAPER) READ ABSTRACT |

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages by Bronto Software October 2008 - (Free Research) A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.  (WHITE PAPER) READ ABSTRACT |

Seven Email Marketing Refreshes by Bronto Software October 2008 - (Free Research) This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.  (WHITE PAPER) READ ABSTRACT |

Connecting Through Content: Issue One by KnowledgeStorm, Inc (E-mail this company) March 2007 - (Free Research) This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.  (ANALYST REPORT) READ ABSTRACT |

Engaging Your Subscribers Using Interactive Media in Email by Bronto Software October 2008 - (Free Research) This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more.  (WHITE PAPER) READ ABSTRACT |

Managing the Social Media Mix White Paper by Oracle Corporation September 2012 - (Free Research) This exclusive resource provides an eight-step guide to devising an effective social media marketing strategy and helps you determine how your company should allocate information to Twitter, blogs, Facebook, and more.  (WHITE PAPER) READ ABSTRACT |

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism.  (PODCAST) READ ABSTRACT |

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds by SAP AG September 2008 - (Free Research) As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.  (WHITE PAPER) READ ABSTRACT |

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software September 2008 - (Free Research) This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.  (WHITE PAPER) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc August 2008 - (Free Research) This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.  (WHITE PAPER) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.  (WHITE PAPER) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

Sybase® Market Liquidity Analysis by Sybase, an SAP company May 2011 - (Free Research) A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.  (WHITE PAPER) READ ABSTRACT |

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