This e-book, intended for IT, business intelligence (BI) and analytics professionals as well as business executives involved in BI and analytics programs, offers expert advice on managing a predictive analytics program involving big data and the hurdles and pitfalls that can trip companies up. 

According to analysts, the greatest impediment to a successful predictive analytics project is creating a culture that values data-driven decision making and encourages people to have faith in the findings. In this e-guide, readers will learn more about overcoming these challenges and getting people to keep the faith in predictive analytics. 

This brief video shoes how predictive analytics benefits Arvato Services, Yamaha Motor Europe, Banco Itau Argentina, Avis Europe and other organizations. For example, Avis Europe uses IBM predictive analytics to drive highly personalized e-mail campaigns based on detailed customer profiles. 

This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects. 

Networked printers and multifunction peripherals often require a high level of support and manual intervention. Secure remote monitoring platforms reduce device downtime through automating service alerts, providing proactive toner replenishment and automatic meter reading. 

Predictive analytics gives you the insights you need to create more effective, persuasive and profitable marketing and sales efforts to improve customer loyalty. Watch this short videocast to learn how IBM SPSS helps harness the power of information so you can make the most out of every customer relationship. 

If you want to move beyond the traditional finance role and play a more visible, pro-active role in supporting business decision making, read this white paper today. 

IT is moving from being a point of differentiation for an organisation towards becoming a point of constraint. 

With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT. 

Discover how to mitigate today's increasingly sophisticated attacks with next-generation intrusion prevention (IPS). View now to explore how McAfee Network Security Platform 7 and an integrated network security framework can help deliver new levels of protection. 

While insurers have invested in automating high volume decisions, most are not leveraging advanced analytics and other data-driven strategies to improve pricing decisions and cross-channel opportunities.  In this white paper, FICO describes how to use business rules management systems as a core technology to improve revenue while controlling costs. 

By using the Oracle Exadata Database Machine as a data warehouse platform you have a balanced, high performance hardware configuration. This paper focuses on the other two corner stones, data modeling and data loading, providing a set of best practices and examples for deploying a data warehouse on the Oracle Exadata Database Machine.