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How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.  (WEBCAST) READ ABSTRACT |

Ten Tips for Effective Lead Management by Marketo March 2008 - (Free Research) Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.  (WHITE PAPER) READ ABSTRACT |

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.  (WHITE PAPER) READ ABSTRACT |

KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up by KnowledgeStorm, Inc (E-mail this company) May 2005 - (Free Research) The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process.  (WHITE PAPER) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc August 2008 - (Free Research) This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.  (WHITE PAPER) READ ABSTRACT |

Lead Generation and Management: Online Strategies and Best Practices by KnowledgeStorm Webinars (E-mail this company) June 2004 - (Free Research) Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for.  (WEBCAST) READ ABSTRACT |

The Business Impact of Data Security Regulations: Featuring Massachusetts by Sophos, Inc. November 2009 - (Free Research) Massachusetts has taken the lead in passing a new regulation - 201 CMR 17:00 -that requires companies to implement a comprehensive data security plan that includes encryption. This article discusses some aspects of this regulation and offers suggestions on how data security best practices can help with compliance.  (WHITE PAPER) READ ABSTRACT |

IBM LotusLive Engage Helps Signature Mortgage Reduce Loan Processing Time by IBM December 2011 - (Free Research) Signature Mortgage Corporation provides thousands of customers with low-cost and hassle-free mortgage solutions. Now with e-SignLive and LotusLive, their customers have the ability to electronically sign applications from the convenience of their home or office. Learn more about how e-SignLive increased their business success.  (WHITE PAPER) READ ABSTRACT |

The business impact of data security regulations: Featuring Massachusetts by Sophos, Inc. June 2009 - (Free Research) This article discusses some aspects of a new regulation -- 201 CMR 17:00 -- and offers suggestions on how data security best practices can help with compliance. Companies should discuss the regulation in detail with their legal consul to examine how it affects their unique circumstances and the best course of action to be taken.  (WHITE PAPER) READ ABSTRACT |

Accelerating Mortgage Origination: Transformation through Document Capture and Delivery by Kofax, Inc. March 2013 - (Free Research) This webcast demonstrates how progressive financial institutions are leveraging document capture technology to accelerate the mortgage origination process while enhancing customer service, reducing costs, improving data accuracy, and achieving process efficiencies.  (WEBCAST) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.  (PODCAST) READ ABSTRACT |

KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.  (WHITE PAPER) READ ABSTRACT |

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com October 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.  (WHITE PAPER) READ ABSTRACT |

Creating Sales Opportunities with Lead Scoring by Genius.com October 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.  (WHITE PAPER) READ ABSTRACT |

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc (E-mail this company) February 2007 - (Free Research) Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.  (WHITE PAPER) READ ABSTRACT |

Podcast - The Fine Art of Lead Follow-up by KnowledgeStorm, Inc (E-mail this company) February 2006 - (Free Research) The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process  (PODCAST) READ ABSTRACT |

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online December 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.  (WHITE PAPER) READ ABSTRACT |

Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation July 2006 - (Free Research) Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.  (WHITE PAPER) READ ABSTRACT |

Streamlining Sales Processes to Boost Performance: Five best practices for optimizing the sales pipeline by SugarCRM Inc. June 2009 - (Free Research) When chosen wisely and used appropriately, technology can have a positive impact on both the sales process management and the results of managing the sales effort more efficiently. SugarCRM can remedy the gap in four crucial areas. And it does so very economically, avoiding a fifth mistake, spending more money than you have to in order to improve.  (WHITE PAPER) READ ABSTRACT |

The Massachusetts Data Protection Law by SearchSecurity.com & SearchCompliance.com June 2009 - (Free Research) Massachusetts businesses facing down MA 201 CMR 17.00 can meet the challenge with preparation and execution. Read this e-book to learn more about important topics such as identity theft, data breach prevention, mandatory encryption, and getting ahead of the game where Massachusetts data protection law is concerned.  (EBOOK) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.  (WEBCAST) READ ABSTRACT |

Best Practices in Lead Development by KnowledgeStorm Webinars (E-mail this company) May 2005 - (Free Research) Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm.  (WEBCAST) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company) July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company) June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

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