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IT Connects Customers to Brands by Cisco Systems, Inc.
August 16, 2010 - (Free Research)
Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences.
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The Perfect Combo: ITIL, I.T. Service Management, and Social Media by BMC Software, Inc.
August 20, 2012 - (Free Research)
Access this white paper to discover how your service desk can facilitate higher levels of productivity for end users with the integration of social media. Help your business gain improved service delivery and support, as well as improved overall customer satisfaction.
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Outbound Email and Data Loss Prevention in Today’s Enterprise, 2010 by Proofpoint, Inc.
September 08, 2010 - (Free Research)
This report summarizes the findings of Proofpoint’s seventh annual survey of enterprise attitudes about outbound email, content security and data protection. Its goal is to help raise awareness of the policy, technology and cultural issues surrounding email and Web monitoring, data protection and information leaks.
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Aberdeen Analyst Insight - Social Media & Customer Service: From Listening to Engagement by SAP America, Inc.
October 31, 2012 - (Free Research)
Despite the growing popularity of social media among consumers, many customer service companies are still not harnessing the full potential of social channels. Read this insightful report to learn key trends in the use of social media for customer service and discover best practices for integrating social channels with CEM.
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IBM Social Analytics: The science behind social media marketing by IBM
December 31, 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed.
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Social Media Analytics - Making Customer Insights Actionable by IBM
May 31, 2011 - (Free Research)
This white paper will examine the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels.
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Infor Epiphany Social Commerce Solutions by Infor
December 31, 2012 - (Free Research)
This white paper introduces a software suite that can help you gain deeper customer insights from social media data, resulting in more successful marketing campaigns and customer relationships. Learn how this technology can help you achieve five main components of a successful CRM initiative.
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Tips and Best practices for Enterprise Social Software Adoption by NewsGator
November 14, 2012 - (Free Research)
Most businesses today are aware of the benefits of social technologies, but many organizations are finding that simply deploying social tools isn't enough to ensure social success or user adoption. Read this e-guide to learn 4 steps that lead to enterprise-wide user adoption and the importance of establishing a collaborative environment.
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Enterprise Social: Building the Business Case and Getting Started by SearchContentManagement
December 21, 2012 - (Free Research)
In this guide, Pamela DeLoatch looks at the key aspects of getting started with enterprise social deployments and catalogs some practical advice for organizations interested in creating and implementing a strategy of their own.
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Using Collaboration Tools for Effective ALM by IBM
June 04, 2012 - (Free Research)
Read this expert e-guide to discover 10 ways that social media allows team members in different locations to collaborate and communicate effectively with each other. Learn how to get started using these new development tools.
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Collaboration Guide for Medium Business by Dell, Inc.
June 15, 2011 - (Free Research)
Success increasingly relies on users being able to communicate from anywhere in a cost-effective and secure manner. Organizations seek integrated productivity tools that enable real-time collaboration. This guide shows the process for implementing Microsoft collaboration tools in a medium sized company, one with fewer than 1000 employees.
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The Social Sales Revolution by Salesforce.com
February 06, 2012 - (Free Research)
This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.
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Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc
(E-mail this company)
November 09, 2006 - (Free Research)
This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.
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How social media drives business success by ComputerWeekly.com
May 21, 2012 - (Free Research)
<p>There is a growing recognition that rather than being a distraction or a time drain, social tools could hold the key to a more productive way of doing business, this report from Google argues.</p>
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E-Guide: Creating an Effective Social Analytics Program by IBM
December 21, 2012 - (Free Research)
Read this e-guide to discover the tricks of effective social media analytics, including:knowing, up front, what you hope to achieve with the data; bringing in an analytics software vendor or service provider if you don't plan on analyzing large quantities of data; and using social analytics as a crisis aversion tool.
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E-Guide: Social Analytics: Opportunities and Challenges by IBM
December 21, 2012 - (Free Research)
Read this e-guide to learn how social media analytics can help businesses improve marketing by quantifying customer value at different stages of the life cycle, but also that they need tools like in-memory computing to provide real-time analysis of vast volumes of customer behavior data.
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Social Working: What to Know About SAP's Social Media Software by SearchSAP
May 10, 2013 - (Free Research)
This four-part expert handbook explores SAP's software options for social media analytics, and investigates how they stack up against other vendors so that you can choose the right textual analysis tool for your business.
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Using Social Media to Win Over Customers by SearchCRM
March 12, 2013 - (Free Research)
While many businesses are eager to join their customers at the social media party, doing so without the proper internal processes in place could spell disaster. In this brief expert e-book, you can learn how to create a successful social CRM initiative (and valuable customer relations) through implementing the right processes and technologies.
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Oracle's Visions for the Cloud Enabled Enterprise by Oracle Corporation UK Ltd
September 10, 2012 - (Free Research)
View this webcast to explore a cloud-based social media suit that offers comprehensive social relationship management tools for the integration of social networking into business applications, business processes and collaboration.
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Oracle Social Marketing Cloud Service by Oracle Corporation UK Ltd
December 13, 2012 - (Free Research)
This white paper details a software-as-a-service based solution for managing your organization's branding communities via emerging social media networks. Discover the key features and benefits of this single, integrated platform for optimizing your social marketing efforts.
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