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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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Using Social Media to Win Over Customers by SearchCRM

March 12, 2013 - (Free Research)
While many businesses are eager to join their customers at the social media party, doing so without the proper internal processes in place could spell disaster. In this brief expert e-book, you can learn how to create a successful social CRM initiative (and valuable customer relations) through implementing the right processes and technologies. 
(EBOOK) READ ABSTRACT |

Enterprise Content Delivery Networks (ECDNs) Explained by AT&T Corp

August 04, 2010 - (Free Research)
By preventing network congestion, enterprise content delivery networks (ECDNs) make it easier for users to access live video, on-demand training materials and other graphics-intensive presentations. AT&T’s Ethan Fox, Director of Product Management for Digital Media Solutions, explains how ECDNs help resolve the challenges posed by rich media. 
(VIDEO)

Turning Social Media into a Game-Changing Customer Care Channel by Aspect

May 23, 2013 - (Free Research)
Today's customers demand highly personalized, engaging experiences, and leveraging social media to transform your contact center is a way to surpass these expectations. Access this whitepaper to learn how combining contact center best practices with social media CRM technologies can increase the effectiveness of your customer interactions. 
(WHITE PAPER) READ ABSTRACT |

Presentation: Virgin Media’s unified communications strategy by ComputerWeekly.com

March 17, 2014 - (Free Research)
Colin Miles, director of IT Technical Services of Virgin Media explains how unified communications has transformed the company, in this presentation for Computer Weekly's 500 Club for IT leaders. 
(PRESENTATION) READ ABSTRACT |

Multi-Channel Contact Center Metrics for Analyzing Customer Satisfaction by Five9

March 14, 2014 - (Free Research)
This exclusive e-guide discusses the contact center metrics necessary to measure customer experience across multiple channels, including: chat, communities, email, social media, text messaging, and more.  Also, get an in-depth look at social media channels and how to avoid the top five pitfalls of social media in the contact center. 
(EGUIDE) READ ABSTRACT |

Super Bowl XLVIII: The Social Story by Oracle Corporation

April 01, 2014 - (Free Research)
Access the following white paper to uncover some of the most powerful ways brands used social media channels to magnify their investment before the big game. Gain insight on how to keep up pace using different facets of social media, what works, why it works, and how you can get started. 
(WHITE PAPER) READ ABSTRACT |

IBM Social Analytics: The science behind social media marketing by IBM

December 31, 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed. 
(WHITE PAPER) READ ABSTRACT |

TDWI Best Practices Report - Customer Analytics in the Age of Social Media by IBM

December 31, 2012 - (Free Research)
This TDWI Best Practices Report examines organizations' current practices and future plans for customer analytics technology strategies, with a special focus on how organizations are adapting to challenges- and potential- of social media. 
(WHITE PAPER) READ ABSTRACT |

Social Media Analytics - Making Customer Insights Actionable by IBM

May 31, 2011 - (Free Research)
This white paper will examine the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. 
(WHITE PAPER) READ ABSTRACT |

Choose a Branding Agency: 5 Social Media Questions You Need to Ask by Oracle Corporation

November 13, 2013 - (Free Research)
The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand. 
(WHITE PAPER) READ ABSTRACT |

Social Marketing: Better with the Cloud by Oracle Corporation

November 05, 2013 - (Free Research)
The following white paper discusses how an integration of social media and social relationship management can virtually boost your brand across all facets of social media. 
(WHITE PAPER) READ ABSTRACT |

8 Steps to a Better Social Media Strategy by Oracle Corporation

November 05, 2013 - (Free Research)
The following white paper discusses how to successfully create and implement a strategy to manage your social media mix and at the same time, create a fluid online communication outlet. 
(WHITE PAPER) READ ABSTRACT |

From Social Media to Social CRM: Reinventing the Customer Relationship by IBM

March 11, 2014 - (Free Research)
Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more. 
(WHITE PAPER) READ ABSTRACT |

Making Sense of the Chaos: Measuring The Influence of Social Media by IBM

June 30, 2013 - (Free Research)
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. 
(WHITE PAPER) READ ABSTRACT |

The Business of Social Business by IBM

November 15, 2013 - (Free Research)
The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage. 
(WHITE PAPER) READ ABSTRACT |

Social Media Outreach Starts with Strategy by TechTarget

February 19, 2014 - (Free Research)
Companies don't always do the favorable thing to gain and sustain customers through social media. This e-book chapter will explore how companies misuse social media, mistaking it for a marketing vehicle, how they should provide the proper tools to employees and how social processes should be integrated with their systems and functions. 
(RESOURCE)

NASCAR makes the most of every media channel to ensure more meaningful engagements. by Hewlett-Packard Limited

February 28, 2014 - (Free Research)
Access the following resource to uncover how NASCAR is utilizing HP's Interactive Media Command Center to revolutionize fan and media engagement. Get a firsthand look at how this technology enabled NASCAR to make the most out of every media channel and more. 
(RESOURCE) READ ABSTRACT |

#CompliantData: The Social Media Data Archiving Conundrum by Iron Mountain

March 01, 2012 - (Free Research)
Check out this white paper to discover how to set the stage for social media success - learn how to gauge risk vs. reward in social media, discover how to update your compliance strategy to include social media, receive best practices for staying on top of archiving regulations and more. 
(WHITE PAPER) READ ABSTRACT |

How technology, media and telecoms companies can win the confidence of investors by ComputerWeekly.com

April 05, 2012 - (Free Research)
Deloitte looks at the impact leadership has on company performance in the techonology media and telecoms sectors. 
(IT BRIEFING) READ ABSTRACT |

Using Social Media to Deepen Your Customer Relationships by Infor

November 24, 2010 - (Free Research)
Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers. 
(WHITE PAPER) READ ABSTRACT |

IT Connects Customers to Brands by Cisco Systems, Inc.

August 16, 2010 - (Free Research)
Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences. 
(VIDEO)

Is Social Media Transforming Your Business? by Oracle Corporation

March 01, 2012 - (Free Research)
It's no secret that social media has changed consumer behaviors – but most companies are struggling to capitalize on the unique opportunities it has to offer. Review this resource to learn how incorporating social media into knowledge management, contact centers, and the Web can substantially enhance your customer's experience.   
(WHITE PAPER) READ ABSTRACT |

Social Media Moves into Mainstream IT Service Management by CA Technologies.

August 24, 2011 - (Free Research)
This white paper focuses on the evolving role of social media in service desk management. Read on to learn more about social media trends in ITSM, the new culture for service desk management, the benefits of improved self-service access via social media and how social media applies to Service Desk in terms of collaboration, community, etc. 
(WHITE PAPER) READ ABSTRACT |

Podcast - Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company)

November 28, 2006 - (Free Research)
This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 
(PODCAST) READ ABSTRACT |

Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company)

November 09, 2006 - (Free Research)
This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 
(ANALYST REPORT) READ ABSTRACT |

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