This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

Facebook, Twitter, and LinkedIn have taken social media by storm, but widespread adoption of social networking systems in manufacturing has not taken off. In this guide, learn best practices for implementing social media software and highlights of the business benefits provided. 

Read this tip guide now to learn expert tips for interacting with your customers through Web 2.0. 

This white paper offers hospitality strategies for combining social media and real-time customer relationship management (CRM) to wow patrons and increase customer loyalty. Learn how social CRM can increase your ROI and build your business reputation. 

This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates. 

There are both risks and rewards associated with the use of social media in a corporate setting, but one thing is clear: Decision makers can no longer ignore social media management. Read this white paper to learn more about the risks, rewards, and potential pitfalls of social networking 

This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies. 

This presentation transcript reveals key findings from a recent consumerisation poll and provides recommendations and best practices to help organisations address these key topics. Obtain predictions for the future of the media tablet market and gain insight into five trends that are shaping the consumerisation landscape. 

This expert e-book takes an in-depth look at how industry leaders are using social media to build better relationships with their customers. Inside, learn the ways that customer communities are impacting how companies do business, as well as the importance of harnessing this power for constructive dialog. 

Companies are continuing to invest in video and rich media technology to meet the needs of videoconferencing, on-demand videos and video surveillance. Access this paper to find out how you can achieve high performance and reliability, assure end-to-end QoS, and make deployment of a video-ready network easy.