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Using Social Media to Win Over Customers by SearchCRM

March 12, 2013 - (Free Research)
While many businesses are eager to join their customers at the social media party, doing so without the proper internal processes in place could spell disaster. In this brief expert e-book, you can learn how to create a successful social CRM initiative (and valuable customer relations) through implementing the right processes and technologies. 
(EBOOK) READ ABSTRACT |

Handbook: The Dos and Don’ts of Social Media Analytics by SearchBusinessAnalytics

December 21, 2012 - (Free Research)
Read this handbook for advice on developing a social media analytics strategy, maintaining a clear business purpose for the program, and dealing with obstacles along the way. 
(EBOOK) READ ABSTRACT |

Presentation: Virgin Media’s unified communications strategy by ComputerWeekly.com

March 17, 2014 - (Free Research)
Colin Miles, director of IT Technical Services of Virgin Media explains how unified communications has transformed the company, in this presentation for Computer Weekly's 500 Club for IT leaders. 
(PRESENTATION) READ ABSTRACT |

Multi-Channel Contact Center Metrics for Analyzing Customer Satisfaction by Five9

March 14, 2014 - (Free Research)
This exclusive e-guide discusses the contact center metrics necessary to measure customer experience across multiple channels, including: chat, communities, email, social media, text messaging, and more.  Also, get an in-depth look at social media channels and how to avoid the top five pitfalls of social media in the contact center. 
(EGUIDE) READ ABSTRACT |

Super Bowl XLVIII: The Social Story by Oracle Corporation

April 01, 2014 - (Free Research)
Access the following white paper to uncover some of the most powerful ways brands used social media channels to magnify their investment before the big game. Gain insight on how to keep up pace using different facets of social media, what works, why it works, and how you can get started. 
(WHITE PAPER) READ ABSTRACT |

IBM Social Analytics: The science behind social media marketing by IBM

December 31, 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed. 
(WHITE PAPER) READ ABSTRACT |

TDWI Best Practices Report - Customer Analytics in the Age of Social Media by IBM

December 31, 2012 - (Free Research)
This TDWI Best Practices Report examines organizations' current practices and future plans for customer analytics technology strategies, with a special focus on how organizations are adapting to challenges- and potential- of social media. 
(WHITE PAPER) READ ABSTRACT |

Measuring Social Media Marketing by Oracle Corporation UK Ltd

February 25, 2014 - (Free Research)
Consult the following research brief to uncover what it takes to measure social media in a way that can deliver actionable insights to drive higher business value. Discover what to track, why, and what other successful businesses are doing to get the most out of social media. 
(WHITE PAPER) READ ABSTRACT |

Make Better Decisions with Social Media Analytics by IBM

February 07, 2014 - (Free Research)
View the following video to uncover a social analytics platform that will allow you to successfully collect, analyze, and turn social and well as structured and unstructured data into actionable intelligence. 
(WEBCAST) READ ABSTRACT |

Social Media Analytics - Making Customer Insights Actionable by IBM

May 31, 2011 - (Free Research)
This white paper will examine the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. 
(WHITE PAPER) READ ABSTRACT |

Best Practices in Customer Experience Management by IBM

March 24, 2014 - (Free Research)
In this e-guide from the experts at SearchCRM.com, find out why social media has become a powerful tool for customer experience management (CEM), and discover what you can do to drive social media success. 
(EGUIDE) READ ABSTRACT |

Choose a Branding Agency: 5 Social Media Questions You Need to Ask by Oracle Corporation

November 13, 2013 - (Free Research)
The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand. 
(WHITE PAPER) READ ABSTRACT |

Social Marketing: Better with the Cloud by Oracle Corporation

November 05, 2013 - (Free Research)
The following white paper discusses how an integration of social media and social relationship management can virtually boost your brand across all facets of social media. 
(WHITE PAPER) READ ABSTRACT |

8 Steps to a Better Social Media Strategy by Oracle Corporation

November 05, 2013 - (Free Research)
The following white paper discusses how to successfully create and implement a strategy to manage your social media mix and at the same time, create a fluid online communication outlet. 
(WHITE PAPER) READ ABSTRACT |

Measuring the Total Economic Impact of Content Delivery Using Adobe Flash Media Server by Limelight Networks, Inc.

October 01, 2009 - (Free Research)
This study provides a framework for evaluating the potential financial impact of investing in a media streaming platform. By reviewing the calculations and assumptions used in Forrester's multi-company analysis, readers can better understand and communicate a business case for increasing their investment. 
(WHITE PAPER) READ ABSTRACT |

From Social Media to Social CRM: Reinventing the Customer Relationship by IBM

March 11, 2014 - (Free Research)
Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more. 
(WHITE PAPER) READ ABSTRACT |

Making Sense of the Chaos: Measuring The Influence of Social Media by IBM

June 30, 2013 - (Free Research)
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. 
(WHITE PAPER) READ ABSTRACT |

10 Tips for Moving Social Media and Mobile Marketing out of Silos by IBM

November 30, 2013 - (Free Research)
In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels. 
(WHITE PAPER) READ ABSTRACT |

A More Social Contact Center by LogMeIn, Inc.

March 25, 2014 - (Free Research)
This expert e-guide describes the importance of developing a formal social media strategy and leveraging WFM software to manage social media contact center volume. Also, see what's on Comcast Corp.'s 10-step "cheat sheet" for building a social call center strategy. 
(EGUIDE) READ ABSTRACT |

Social Media Meets Analytics: A Roadmap to Customer Insight by Oracle Corporation

November 05, 2013 - (Free Research)
The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer. 
(WHITE PAPER) READ ABSTRACT |

The Business of Social Business by IBM

November 15, 2013 - (Free Research)
The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage. 
(WHITE PAPER) READ ABSTRACT |

HR Technology Toolkit by ComputerWeekly.com

January 27, 2014 - (Free Research)
Leading European & international academic offer insights into HR technology in this in-depth report from HR Zone. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Social Media Outreach Starts with Strategy by TechTarget

February 19, 2014 - (Free Research)
Companies don't always do the favorable thing to gain and sustain customers through social media. This e-book chapter will explore how companies misuse social media, mistaking it for a marketing vehicle, how they should provide the proper tools to employees and how social processes should be integrated with their systems and functions. 
(RESOURCE)

Integrating Social Media Into Your Content Management Strategy by Iron Mountain

June 01, 2012 - (Free Research)
Gartner predicts that by 2013 half of all organizations will be asked to provide content from social media sources for e-discovery lawsuits, yet most organizations’ social media management policies are non-existent or counter-productive. Find out how to protect yourself from the top concerns that accompany social media. 
(WHITE PAPER) READ ABSTRACT |

Maximising Business Benefits with Social Relationship Management by Oracle Corporation UK Ltd

January 08, 2014 - (Free Research)
In this SearchCRM.com e-guide, our experts provide must-see tips, tactics, and best practices for developing a social relationship management strategy that maximizes results. 
(EGUIDE) READ ABSTRACT |

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