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The Importance of Measuring ROI: The Indicator of Business and IT Performance by SAP AG December 29, 2008 - (Free Research) A disciplined IT performance measurement program is critical not only for business growth but also for economic viability. This paper provides a framework for a Return on IT (ROIT™) methodology and discusses how to deploy it within a company's business processes.  (WHITE PAPER) READ ABSTRACT |

Understanding Data Governance ROI: A Compliance Perspective by DataFlux Corporation July 24, 2009 - (Free Research) This paper discusses the role of data governance programs in supporting compliance efforts, and presents an ROI formula you can use in those circumstances where it's important to quantify the value of data governance efforts.  (WHITE PAPER) READ ABSTRACT |

B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.  (WHITE PAPER) READ ABSTRACT |

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 29, 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.  (ANALYST REPORT) READ ABSTRACT |

Leveraging Integration to Weather the Economic Storm by Information Builders June 01, 2009 - (Free Research) This white paper highlights four primary ways to use integration to make your business better during a down economy. You'll discover how, with the right integration plan and supporting software in place, your company can increase efficiency, minimize expenses, and streamline and accelerate core processes.  (WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 29, 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.  (WEBCAST) READ ABSTRACT |

The Impact of Lean on Consumer Product Manufacturers by SAP AG February 01, 2007 - (Free Research) Discover the impact of Lean on consumer product manufacturers and gain key tips in implementing successful Lean initiatives across the enterprise.  (WHITE PAPER) READ ABSTRACT |

Improving Marketing Measurements, Operations, & ROI by Citrix Online August 19, 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others.  (WEBCAST) READ ABSTRACT |

Overall Approach To Data Quality ROI by SAP AG June 02, 2009 - (Free Research) Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company as a whole. This paper from Business Objects examines an overall approach to data quality ROI including 6 key steps to help you realize tangible ROI on your data quality initiative.  (WHITE PAPER) READ ABSTRACT |

Measuring The Business Value of IT by SAP AG September 25, 2006 - (Free Research) Discover how to efficiently measure projected business value, increase the ROI of your SAP investments, and improve the overall worth of your IT initiative with a consistent methodology for both business and IT users.  (WHITE PAPER) READ ABSTRACT |

Key Trends in B2B Ecommerce by Elastic Path November 17, 2009 - (Free Research) Join Brian Walker as he discusses emerging trends within B2B eCommerce for you to use in evolving your own B2B online experience.  (WEBCAST)

The ROI of Data Governance: A Revenue Generation Perspective by DataFlux Corporation June 2008 - (Free Research) Read this whitepaper to learn more about data governance, and when it is appropriate to measure data efforts with ROI or other metrics. Learn about an ROI calculator of data governance and how to test assumptions about data.  (WHITE PAPER) READ ABSTRACT |

Podcast - Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company) November 2006 - (Free Research) This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.  (PODCAST) READ ABSTRACT |

Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc (E-mail this company) November 2006 - (Free Research) This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.  (ANALYST REPORT) READ ABSTRACT |

Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism.  (ANALYST REPORT) READ ABSTRACT |

Measuring the ROI of ERP in SMB: Keeping ERP Projects Alive When You Need Them the Most by SAP AG March 2009 - (Free Research) This report serves as a roadmap to small to midsize businesses (SMBs) for realizing the maximum Return on Investment (ROI) from ERP implementations.  (WHITE PAPER) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (ANALYST REPORT) READ ABSTRACT |

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.  (ANALYST REPORT) READ ABSTRACT |

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) July 2006 - (Free Research) This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism.  (PODCAST) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.  (ANALYST REPORT) READ ABSTRACT |

Inexpensive & Easy Fast Track to Spreadsheet Compliance Corporate Information by Datawatch Corporation December 2009 - (Free Research) This paper presents an alternative approach to spreadsheet compliance that leverages the investment in existing business systems by using existing reports instead of databases or rekeying data as sources for spreadsheets. Read on to learn more about this new approach and how Datawatch can provide a fast solution to these spreadsheet problems.  (WHITE PAPER) READ ABSTRACT |

Spreadsheet Reporting with Actuate BIRT Spreadsheet by Actuate September 2009 - (Free Research) Actuate BIRT Spreadsheet is an innovative reporting technology that produces reports as easy-to-use and familiar Excel spreadsheets, combining the autonomy users experience with Excel with the efficiency, scalability and control of a centralized reporting solution. Download this technical whitepaper to learn more about Actuate BIRT Spreadsheet.  (EBOOK) READ ABSTRACT |

Connecting Through Content: Issue One by KnowledgeStorm, Inc (E-mail this company) March 2007 - (Free Research) This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.  (ANALYST REPORT) READ ABSTRACT |

Controlling Microsoft Excel Chaos With Business Intelligence by Information Builders Inc. (E-mail this company) August 2006 - (Free Research) Enterprises can take control of the burgeoning number of unsanctioned spreadsheets by adopting a policy of centralized master spreadsheet generation. Learn how WebFOCUS creates fully summarized, organized, and styled Excel spreadsheets with complex formulas already in place, lowering the potential for keystroke and logic error.  (WHITE PAPER) READ ABSTRACT |

A Guide To CRM ROI by Relavis Corporation August 2009 - (Free Research) The purpose of this paper is to provide a foundation for building, analyzing and interpreting a return on investment (ROI) model for your customer relationship management initiative.  (WHITE PAPER) READ ABSTRACT |

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