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Transforming Software Delivery: An IBM Rational Case Study by IBM

November 28, 2011 - (Free Research)
In 2007, the IBM Rational Development organization realized they needed to make improvements in their development lifecycle. This white paper explores that transformational journey, highlighting: How to improve team collaboration, why agile practices are essential, how to gain development intelligence and more! 
(WHITE PAPER) READ ABSTRACT |

IBM Social Analytics: The science behind social media marketing by IBM

December 31, 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed. 
(WHITE PAPER) READ ABSTRACT |

How marketing is taking charge leading the customer experience: Insights from the IBM State of Marketing 2013 survey by IBM

August 31, 2013 - (Free Research)
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. 
(WHITE PAPER) READ ABSTRACT |

CW buyer's guide: The business advantages of big data by ComputerWeekly.com

November 16, 2012 - (Free Research)
Big data may appear to be just another bandwagon, but it is important, and needs to be addressed carefully and sensibly. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Measuring, Monitoring, and Improving Customer Experience by IBM

March 24, 2014 - (Free Research)
In this SearchCRM.com expert e-guide, find insights from leading organizations and industry authorities to help you address the challenges of monitoring and measuring your CEM strategy. Also inside, find 10 steps for improving your customer experiences. 
(EGUIDE) READ ABSTRACT |

Editorial Tip: Measuring the ROI of Social CRM: No easy task by Infor

February 14, 2011 - (Free Research)
As more organizations invest in social channels, the question of value becomes increasingly important. In social media, ROI alone may not tell the value of the effort, and benefits to the business from the customer service approach could be gauged by a variety of factors. Uncover how to measure the real value of an investment in social CRM. 
(EGUIDE) READ ABSTRACT |

Solution Spotlight: Measuring, Monitoring and Improving Customer Experience by IBM

January 29, 2014 - (Free Research)
In this e-guide, our experts sit down with Forrester analyst Zach Hofer-Shall and other industry authorities as they explore how you can address the challenges of CEM. Also inside, find 10 tips for improving customer experiences. 
(EGUIDE) READ ABSTRACT |

BPM Quarterly eZine: Assess for Success - Measuring BPM's Benefits by IBM

May 27, 2011 - (Free Research)
This BPM Quarterly e-zine explores ways you can accurately gauge the progress of your BPM effort. Inside, find not only best practices and expert advice, but access to additional resources about reducing the complexity of BPM integrations and successfully combining BPM and customer relationship management (CRM). 
(EZINE)

Best Practices in Performance Management: Monitor, Measure and Manage the End User Experience by Knoa Software

September 2008 - (Free Research)
This report is the result of a study taken by 87% of IT executives on the best way to manage the service of business critical applications to measure performance at the end-user level. Read this to learn the best practices in performance management. 
(WHITE PAPER) READ ABSTRACT |

Making Sense of the Chaos: Measuring The Influence of Social Media by IBM

June 2013 - (Free Research)
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. 
(WHITE PAPER) READ ABSTRACT |

IBM Marketing Performance Analytics by IBM

October 2013 - (Free Research)
The following white paper discloses a sure-fire way to track and analyse performance across an infinitely expanding number of channels and campaigns. 
(WHITE PAPER) READ ABSTRACT |

7 Habits of Highly Successful Surveys by Vovici

October 2009 - (Free Research)
Understanding your customer is vital to maintaining and improving loyalty. Learn how to measure customer experience so you can build customer loyalty. Download a copy of the latest Vovici whitepaper 'The Customer Satisfaction Survey' to learn how to understand the major customer experience metrics and more! 
(WHITE PAPER) READ ABSTRACT |

Customer Experience Exchange E-Zine: Taking a swing at social CRM by SearchCRM

May 2012 - (Free Research)
This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments. 
(EZINE)

Presentation Transcript: Measuring the Total Economic Impact of IBM InfoSphere Information Server with Forrester Consulting by IBM

March 2011 - (Free Research)
Access this presentation transcript which includes insight from Forrester Consulting to understand the impact of leveraging a data integration platform as part of an overall information architecture integration strategy for maximum business impact. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Making the Back Office Pay: Measuring and Increasing Productivity while Reducing Costs by Aspect

August 2010 - (Free Research)
Understanding how to manage many different types of back-office tasks in the most consistent and efficient manner is a perplexing challenge. This paper will describe how automated workforce optimization is the solution. Continue reading to learn how to improve the customer experience while decreasing required staffing through predictive modeling. 
(WHITE PAPER) READ ABSTRACT |

Effectively Leveraging CRM Analytics by MicroStrategy Incorporated

March 2014 - (Free Research)
This expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics. 
(EGUIDE) READ ABSTRACT |

Oracle’s Optimized Solution for CRM - A Business Case for Secured Siebel CRM on Oracle’s SPARC T-Series by Oracle Corporation

March 2011 - (Free Research)
Data privacy and thefts, contractual terms and compliance requirements are issues that all need to be considered when installing a CRM system. This paper outlines how deploying Siebel CRM on Oracle's SPARC T-Series servers mitigates risk while helping maintain a low total cost of ownership by not requiring more equipment. 
(WHITE PAPER) READ ABSTRACT |

Measuring the Business Impact of Support by Citrix Online UK

July 2010 - (Free Research)
Customer support has long been a business mainstay. Yet, the business impact of support is seldom measured - despite the influence of support on higher revenue, customer satisfaction and increased productivity. This new ServiceXRG white paper explores the importance of quantifying the impact of support on your business. 
(WHITE PAPER) READ ABSTRACT |

The Top 9 Ways to Improve Customer Loyalty and Engagement by Allegiance

January 2008 - (Free Research)
Customer loyalty is a critical way to retain more of your customers and grow your business faster. Explore these nine principles to foster a culture of greater loyalty and engagement and you will see immediate profits. 
(WHITE PAPER) READ ABSTRACT |

Using Social Media to Deepen Your Customer Relationships by Infor

November 2010 - (Free Research)
Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers. 
(WHITE PAPER) READ ABSTRACT |

Measuring and Improving Customer Satisfaction in the Insurance Industry by MarketTools, Inc.

November 2009 - (Free Research)
Learn how leading insurers use MarketTools® CustomerSat™ to gather and analyze feedback from customers to increase customer satisfaction, retain customers, and add to the bottom line. 
(ANALYST BRIEF) READ ABSTRACT |

The power of Call Centers and Customer Loyalty by Infor CRM

February 2012 - (Free Research)
Read this e-guide from our award-winning editorial team to learn strategies for how to utilize innovative technologies to improve your customer experiences, retain customers and gain loyalty. 
(EGUIDE) READ ABSTRACT |

Nucleus Research: The Future of Sales Performance Management by Oracle Corporation

May 2013 - (Free Research)
Nucleus Research examines new technologies and tools that are improving sales managers’ ability to measure and enhance the performance of their sales teams. 
(ANALYST REPORT) READ ABSTRACT |

Service and Support: Made to Measure Using Consona Analytics as a Roadmap to Success by Consona Corporation

October 2009 - (Free Research)
Management 101 tells us that success in business starts with setting goals and measuring progress toward them. Service and support success requires that all stakeholders know where they’re going and how they’re doing. 
(WHITE PAPER) READ ABSTRACT |

New Contact Center Metrics to Fit Busy New Customers by Aspect

March 2014 - (Free Research)
View this exclusive e-guide to learn more from Fluss and other CRM experts as they explore the right and wrong way to leverage mobility to reach busy customers, as well as how to implement new contact center metrics to measure the effectiveness of new channels -- including email, chat, and social media. 
(EGUIDE) READ ABSTRACT |

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