As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included. 

This brief paper outlines a solution that seamlessly synchronizes your customer relationship management (CRM) and enterprise resource planning (ERP) data to grant you timely access to the information you need to make pivotal and proper business decisions. 

With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 

This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market. 

This seven-minute software demo explores how WebSphere Cast Iron Live Web API Services helps you create, socialize and manage stellar Web APIs foe better business control and insight. 

In this 10-minute software demo, learn how WebSphere Cast Iron allows you to easily integrate cloud (both public and private) and on-premise applications in real-time using a "no-coding" approach. 

Learn how to make your presentation stand out from the crowd and make 'death by slide presentation' a thing of the past with this book extract especially written for IT professionals. 

The upsurge in cloud computing presents development teams with challenges that may require them to rethink  established ways of building applications. Read this e-book, which discusses languages for cloud computing, distributed caching, scaling horizontally, and changing data architectures midcloud, for further discussion of these issues. 

This paper focuses on re-defining the job of project manager to better fit the self-managed team environment, one of the core Agile principles. Special emphasis is placed on the shift to servant leadership, with its focus on facilitation and collaboration 

This paper examines the primary data threats that currently concern chief security officers (CSOs) and IT security management within enterprises, and recommends best-practice techniques to minimize and overcome risks to data security. These best practices have been successfully implemented and deployed in organizations. 

The telecommunications industry was already in a redefining shift in consumer preferences, business models and infrastructure development prior to the  economic crisis. Faced with challenges in declining revenues, a maturing mobile industry and increased competition from new entrants, the industry finds itself in dire need of new models for growth. 

This E-Book engages in some of the big concerns of Oracle CRM on Demand and SaaS CRM integration. And how this integration might affect how some IT and business professionals operate.