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Trucking Company Migrates Seamlessly to Server and Operating System by Vision Solutions

April 03, 2014 - (Free Research)
This case study explores the route that a trucking company took to keep its server running throughout their server migration. 
(CASE STUDY) READ ABSTRACT |

Customers, Not Cars, Now Drive Auto Importer’s Strategy by SAP America, Inc.

July 25, 2011 - (Free Research)
This case study spotlights Colmobil Corp., one of Israel's leading importer and distributor of cars, trucks and buses, and their experience reorganizing their business around customers instead of vehicles. Inside, discover the tools they used to help them with this transformation, as well as the impressive results. 
(CASE STUDY) READ ABSTRACT |

Kelley Blue Book Case Study by Microsoft

July 31, 2007 - (Free Research)
In 2006, Kelley Blue Book implemented a new analytical capabilities solution based on Microsoft Business Intelligence technologies. Now Kelley Blue Book has improved sales staff efficiency and created a compelling new Web analytics product that can provide its business customers with more targeted data for their marketing efforts. 
(CASE STUDY) READ ABSTRACT |

WAVE SYSTEMS CASE STUDY - Mazda North American Operations by Wave Systems Corp.

September 27, 2010 - (Free Research)
THE CHALLENGE: Protect customer personal identifiable information and confidential business information on employee laptops scattered across North America without overburdening in-house IT resources. Read on to learn how they did it. 
(CASE STUDY) READ ABSTRACT |

Business continuity planning essential for protecting patients, organizations by HP & Intel®

September 20, 2011 - (Free Research)
Something as seemingly trivial as a truck hitting a telephone pole can suddenly leave health care employees unable to access clinical applications and patient data. This tip discusses how providers can create, and update, business continuity plans to ensure that key systems and processes are maintained. 
(EGUIDE) READ ABSTRACT |

Courier Company Uses Blackberry Solution to Help Reduce Operational Costs and Improve Customer Service by BlackBerry

February 26, 2009 - (Free Research)
In order to monitor and manage a workforce of independent drivers, the BlackBerry® Enterprise Solution was matched with Air-Trak, a solution that allows companies to track deliveries and receive almost instant updates on driver locations. Read on to discover how this improved operations for a mid-size courier company. 
(CASE STUDY) READ ABSTRACT |

CW Enterprise Software case studies by ComputerWeekly.com

September 09, 2013 - (Free Research)
Brian McKenna presents 6 case studies on enterprise software drawn from the winners of Computer Weekly's European User Awards. 
(CASE STUDY) READ ABSTRACT |

Computer Weekly - 27 March 2012: What the Budget means for IT by ComputerWeekly.com

March 27, 2012 - (Free Research)
This week’s Computer Weekly asks what chancellor George Osborne's Budget means for the UK IT community and if he can deliver his goal to make Britain "the technology centre of Europe". Also you'll find the final part of our private cloud Buyer's Guide and we examine the options for choosing the right WAN optimisation strategy. 
(EZINE)

Sustainability: A Green Model for Data Governance by Baseline Consulting

August 26, 2009 - (Free Research)
An effective governance program will determine what kinds of data are inputs, outputs or byproducts, and will enable the company to quickly distinguish and process data elements accordingly. Read this paper to learn more. 
(WHITE PAPER) READ ABSTRACT |

Compellent Helps gm2 Logistics Virtualize for a Greener Future by Dell Compellent

January 2007 - (Free Research)
Compellent's powerful and easy to use software applications enabled the team of U.K.-based gm2 Logistics Ltd., to manage the system entirely in-house. 
(CASE STUDY) READ ABSTRACT |

Transforming business at the intersection of marketing and technology by ComputerWeekly.com

April 2014 - (Free Research)
Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge. 
(BOOK) READ ABSTRACT |

Why Bringing Social to your Marketing Team is a Non-Negotiable by Jive Software

July 2013 - (Free Research)
Access this valuable resource to learn how improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs. 
(WHITE PAPER) READ ABSTRACT |

CMO Guide: How to Evaluate Marketing Technology by IBM

April 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
(WHITE PAPER) READ ABSTRACT |

Magic Quadrant for Multichannel Campaign Management by IBM

May 2013 - (Free Research)
Digital marketing continues to fuel the multichannel campaign management market. In this informative report, find a market analysis and key definitions, learn about Magic Quadrant for Multichannel Campaign Management, read a thorough vendor comparison review, and more. 
(WHITE PAPER) READ ABSTRACT |

Analytics To Optimize Marketing Performance – Tools Can Help Marketers Make Better Decisions by IBM

February 2014 - (Free Research)
Access the following white paper to uncover the importance of marketing analytics in today's data-driven society. Discover how to enable better action on analytics, optimize marketing techniques, and much more. 
(WHITE PAPER) READ ABSTRACT |

IBM Social Analytics: The science behind social media marketing by IBM

December 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed. 
(WHITE PAPER) READ ABSTRACT |

Turn the social data flood into solid marketing decisions by IBM

October 2013 - (Free Research)
The following webcast details how to transform the flood of social media data into actionable intelligence. 
(WEBCAST) READ ABSTRACT |

Social Intelligence Approaches to Support Four Core Customer Scenarios by Hewlett-Packard Company

April 2013 - (Free Research)
This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence. 
(WHITE PAPER) READ ABSTRACT |

Choose a Branding Agency: 5 Social Media Questions You Need to Ask by Oracle Corporation

November 2013 - (Free Research)
The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand. 
(WHITE PAPER) READ ABSTRACT |

Social Marketing: Better with the Cloud by Oracle Corporation

November 2013 - (Free Research)
The following white paper discusses how an integration of social media and social relationship management can virtually boost your brand across all facets of social media. 
(WHITE PAPER) READ ABSTRACT |

Making Sense of the Chaos: Measuring The Influence of Social Media by IBM

June 2013 - (Free Research)
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. 
(WHITE PAPER) READ ABSTRACT |

Personalized Marketing and Web Analytics by IBM

February 2013 - (Free Research)
In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline. 
(WHITE PAPER) READ ABSTRACT |

Marketing: Connecting with the Chief Executive Customer by IBM

February 2014 - (Free Research)
In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world. 
(WHITE PAPER) READ ABSTRACT |

How marketing is taking charge leading the customer experience: Insights from the IBM State of Marketing 2013 survey by IBM

August 2013 - (Free Research)
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. 
(WHITE PAPER) READ ABSTRACT |

Success Factors of a Best-Run Marketing Organisation - How Does Your Team Stack Up? by SAP AG

December 2007 - (Free Research)
How are leading marketing organisations getting the job done? Walk through their best practices, and you'll see what role software solutions - and customers - can play in helping marketing teams demonstrate favorable business outcomes. 
(JOURNAL ARTICLE) READ ABSTRACT |

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