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E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM

August 31, 2010 - (Free Research)
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well. 
(EBOOK) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)

October 2006 - (Free Research)
In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 
(ANALYST REPORT) READ ABSTRACT |

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. 
(WEBCAST) READ ABSTRACT |

The Great Software Mind Meld: How “The Cloud” Is Helping Vendors Peer Inside the Heads of Prospective Buyers by Runaware

June 2011 - (Free Research)
The difference between intriguing software and best-selling software is customer insight from feedback. Read this white paper to learn about a cloud-based analytics solution that for the first time allows software vendors to cull actionable intelligence from reliable, untainted customer feedback. 
(WHITE PAPER) READ ABSTRACT |

Infor Epiphany Social Commerce Solutions by Infor

December 2012 - (Free Research)
This white paper introduces a software suite that can help you gain deeper customer insights from social media data, resulting in more successful marketing campaigns and customer relationships.  Learn how this technology can help you achieve five main components of a successful CRM initiative. 
(WHITE PAPER) READ ABSTRACT |

The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics by SAS Institute Inc.

May 2010 - (Free Research)
Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals. 
(ANALYST REPORT) READ ABSTRACT |

Leading Interactive Games Designer Accelerates Business Intelligence Program by Cisco Systems, Inc.

January 2012 - (Free Research)
In this white paper, Rajesh K. Gupta, Electronic Arts' senior manager of applications for business intelligence (BI) and data services, explains how EA avoids many costly problems due to timely data access. Read this now to gain insight into how EA deployed job scheduling software and what benefits it reaped by doing so. 
(WHITE PAPER) READ ABSTRACT |

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)

August 2006 - (Free Research)
Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies. 
(ANALYST REPORT) READ ABSTRACT |

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)

August 2006 - (Free Research)
Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. 
(WEBCAST) READ ABSTRACT |

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America, Inc.

January 2006 - (Free Research)
SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation. 
(WHITE PAPER) READ ABSTRACT |

Taking On-Demand CRM Integration to the Next Level by Oracle Corporation

September 2007 - (Free Research)
This white paper discusses customer data integration challenges facing businesses with mixed deployments and presents Oracle's vision and solution for comprehensive integration with Oracle's Siebel CRM On Demand. 
(WHITE PAPER) READ ABSTRACT |

Winning in Today's Environment: Six Imperatives for the Chief Sales Officer by Oracle Corporation

October 2009 - (Free Research)
Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization. 
(WHITE PAPER) READ ABSTRACT |

True Enterprise-Quality Linux Support: Edison Group White Paper by Oracle Corporation

November 2008 - (Free Research)
This white paper discovers how organization can increase operational efficiency while cutting costs with Oracle Unbreakable Linux, a support program that delivers enterprise-quality support for Linux at a lower cost. 
(WHITE PAPER) READ ABSTRACT |

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing by KnowledgeStorm, Inc (E-mail this company)

May 2006 - (Free Research)
The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 
(WHITE PAPER) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2 by SAP AG

August 2007 - (Free Research)
Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands. 
(WHITE PAPER) READ ABSTRACT |

Leverage ERP for Sales & Operations Planning by IFS

January 2009 - (Free Research)
Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market. 
(WHITE PAPER) READ ABSTRACT |

HP Enterprise Applications Services for Microsoft Dynamics CRM: Flexible CRM solutions to transform your organization and optimize the customer experience by Hewlett-Packard Limited

January 2012 - (Free Research)
HP Enterprise Applications Services for Microsoft Dynamics provides a comprehensive enterprise CRM solution based on Microsoft’s market-leading Dynamics CRM software application. Read this white paper to learn more about this technology suite and how it can help you reduce risks, lower costs and accelerate growth while improving productivity. 
(WHITE PAPER) READ ABSTRACT |

Implementing Metadata-Driven ETL Using Semantic Types by Expressor Software

October 2011 - (Free Research)
Read this white paper to learn how you can overcome many data integration challenges. 
(WHITE PAPER) READ ABSTRACT |

Podcast - Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company)

March 2006 - (Free Research)
White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 
(PODCAST) READ ABSTRACT |

Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company)

May 2005 - (Free Research)
White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 
(WHITE PAPER) READ ABSTRACT |

The Business Case for Outsourcing Software Testing to a Separate Vendor by LogiGear Corporation

January 2006 - (Free Research)
This whitepaper will explore the single-source, and the multi-source approach to application development, highlighting the advantages and disadvantages of each, and pointing out the distinct advantages that multi-sourcing has over single-sourcing. 
(WHITE PAPER) READ ABSTRACT |

Controlling Software Complexity: The Business Case for Static Source Code Analysis by Coverity

March 2008 - (Free Research)
This white paper discusses how static source code analysis can be used to find critical defects and security vulnerabilities in C/C++ and Java source code. 
(WHITE PAPER) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

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