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Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division

October 05, 2009 - (Free Research)
This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Interactive Marketing eBook: It’s all about the Journey by Unica Corporation - An IBM Company

May 06, 2011 - (Free Research)
No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey. 
(EBOOK) READ ABSTRACT |

Meeting Market Demands for Delivery of Innovative, New Application Services by CA Technologies.

October 31, 2013 - (Free Research)
Today's customers won't wait years or even months for the next software release, and they won't tolerate performance problems when it arrives. In order to keep up with the increased pace of the market, software development organizations are aiming to accelerate release cycles, as well as shorten customer feedback loops. 
(WHITE PAPER) READ ABSTRACT |

Staples Case Study by IBM

September 21, 2011 - (Free Research)
Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers. 
(CASE STUDY) READ ABSTRACT |

Get Rapid Insights From Your Marketing Data by SAP

July 10, 2013 - (Free Research)
Many marketing teams struggle with the inability to access the data they need quickly and easily. Watch this video to learn about a data visualization software that can help you gather, analyze, and present marketing data to solve your most pressing business questions. 
(VIDEO) READ ABSTRACT |

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc.

September 03, 2010 - (Free Research)
This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software. 
(WHITE PAPER) READ ABSTRACT |

Six Success Factors for Building a Best-Run Marketing Organization by SAP America, Inc.

October 18, 2010 - (Free Research)
This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more. 
(WHITE PAPER) READ ABSTRACT |

How to Realize the Promise of Marketing Operations Management by SAS

April 28, 2014 - (Free Research)
The following white paper explores the current pressures facing marketers today and how my implementing a marketing operations management (MOM) system, marketers can begin to get a handle of the fluctuating market once more. Also learn about the best practices to use and much more. 
(WHITE PAPER) READ ABSTRACT |

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes by SAS

May 05, 2010 - (Free Research)
This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process. 
(WHITE PAPER) READ ABSTRACT |

Tips from the Trade - Competing on Web Analytics by SAS

May 05, 2010 - (Free Research)
How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics. 
(WHITE PAPER) READ ABSTRACT |

Experian expands revenue opportunities by developing global market insight tools by Alteryx, Inc.

January 11, 2011 - (Free Research)
Experian needed to enhance its consumer insight and market analysis tool, Micromarketer, to give customers a more powerful and flexible engine. Experian leveraged Alteryx data- and country-neutral core technology to redevelop its Micromarketer product. The result was a new release named Micromarketer Generation 3 (G3). 
(CASE STUDY) READ ABSTRACT |

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company

May 06, 2011 - (Free Research)
In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform. 
(WHITE PAPER) READ ABSTRACT |

Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing by Infor CRM

January 20, 2012 - (Free Research)
This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns. 
(VIDEO) READ ABSTRACT |

Size DOES Matter - When Choosing the Right ERP Solution by Xperia

May 2006 - (Free Research)
In regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier. 
(WHITE PAPER) READ ABSTRACT |

The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics by SAS

May 2010 - (Free Research)
Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals. 
(ANALYST REPORT) READ ABSTRACT |

Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar by Citrix Online

March 2009 - (Free Research)
This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts. 
(CASE STUDY) READ ABSTRACT |

Messaging in the Cloud: Embedding an Email, Mobile, and Social Infrastructure by ExactTarget

October 2010 - (Free Research)
MPaaS is a newer niche in cloud computing, but it’s a natural fit for gaining efficiencies of scale and reliability by using the infrastructure of messaging providers like ExactTarget. Read on to learn more about an unmatched one-to-one messaging solution that provides unbeatable deliverability - without the hassle of new capital investments. 
(WHITE PAPER) READ ABSTRACT |

A Quicker, Simpler Path to Lead Management ROI by LeadLife Solutions

December 2010 - (Free Research)
Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM

August 2010 - (Free Research)
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well. 
(EBOOK) READ ABSTRACT |

Sybase IQ Powers Predictive Analytics by Sybase, an SAP company

March 2011 - (Free Research)
Sybase IQ is a market-leading analytics server which enables organizations to perform deep analysis of massive amounts of data, accessed by multiple users requiring answers in real time. 
(WHITE PAPER) READ ABSTRACT |

Mobile Security Strategies by ComputerWeekly.com

November 2012 - (Free Research)
This exclusive report for Computer Weekly members explains the security risks and challenges of using mobile devices in the enterprise. 
(ANALYST REPORT) READ ABSTRACT |

Closing the print security gap by ComputerWeekly.com

November 2011 - (Free Research)
This report provides an overview of the inherent risks when operating an insecure print environment and discusses the current market landscape while recommending some best practices for adopting an integrated information and print security strategy. 
(WHITE PAPER) READ ABSTRACT |

crystalreports.com for Salesforce.com: Exception and Sales Reporting by Business Objects

crystalreports.com is a Web-based report-sharing service that allows you to share Crystal Reports with the right people - simply and securely. Create advanced reports from your Salesforce.com data. Dig deeper for answers using graphs with drill down capabilities. View, schedule, refresh, and distribute reports online - inside Salesforce.com. 
(SOFTWARE PRODUCT)

Mimecast Unifies Email Security, Archiving, and Continuity Services in the Cloud by Mimecast

August 2010 - (Free Research)
The market for cloud-based IT infrastructure services delivered in a software-as-a-service model continues to grow. IDC research indicates this model of IT delivery is disrupting traditional licensed software markets and changing how archiving, backup, recovery, and security technologies are procured. Read this whitepaper to learn more. 
(WHITE PAPER) READ ABSTRACT |

IDC Vendor Profile: CommVault Gains Market Share and Continues to Outperform Storage Software Markets by CommVault Systems, Inc.

February 2010 - (Free Research)
Over the past five years, the storage software industry has faced consolidation. Large incumbents have acquired innovative technology from start-ups and emerging companies. CommVault Systems (CVLT) is a data and information management software provider challenging traditional incumbents. 
(ANALYST REPORT)

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