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Where have all my marketing investments gone? by IBM

October 31, 2013 - (Free Research)
The following white paper addresses the severe pressures weighed out by the consumer market today. Inside, discover how marketing performance analytics can help marketers address and act upon the marketing pressures. 
(WHITE PAPER) READ ABSTRACT |

How to Master the Art of Content Marketing by Limelight Networks, Inc.

September 12, 2013 - (Free Research)
Today's marketing professionals are in uncharted territory, one that consists of web-savvy customers with higher expectations and flashy new tools that are quickly becoming a requirement. To keep pace, you must evolve with the times. Read on to learn how content marketing can optimize your marketing tactics. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Next Steps and Trends in Enterprise Content Management Technology by SpringCM

October 26, 2010 - (Free Research)
ECM is a long-established market, but ECM technology is changing, evolving and taking on increased importance to organizations as they look to gain more value and insight from documents, emails, blogs etc. Through this e-book you will obtain an expert overview of ECM and an in-depth look at where this market is headed. 
(EBOOK) READ ABSTRACT |

Analysts on CRM: How mobile, social, analytics are reshaping strategies by IBM

March 24, 2014 - (Free Research)
In this e-guide, get advice from experts including Gartner research vice president Gene Alvarez, on how businesses can prepare for the evolving CRM market and address changing customer experience needs. Don't get left behind by relying on legacy processes and technology -- find out how to get ahead of the pack by reading now. 
(EGUIDE) READ ABSTRACT |

Marketing strategies to improve customer understanding by OpenText

June 19, 2012 - (Free Research)
In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding. 
(EGUIDE) READ ABSTRACT |

E-Book: Next Steps and Trends in Enterprise Content Management Technology by ASG Software Solutions

April 16, 2010 - (Free Research)
This E-Book will provide an expert overview of ECM, a look at recent trends shaping the market today, advice on navigating ECM technology purchases – and an in-depth look at where this market is headed. 
(EBOOK) READ ABSTRACT |

E-Book: Leveraging Web 2.0 and Social Media in CRM Programs by SAP America, Inc.

October 05, 2010 - (Free Research)
You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this eBook, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future. 
(EBOOK) READ ABSTRACT |

Pitfalls to avoid in SAP order management by Esker Inc.

April 17, 2012 - (Free Research)
In this expert e-guide, readers will learn about pitfalls to avoid in order management, as well as how to take advantage of financial tools within the system. 
(EGUIDE) READ ABSTRACT |

Gartner Magic Quadrant reveals fragmented social CRM market by Infor CRM

February 08, 2012 - (Free Research)
This tip guide provides you with Gartner's expert insights into this fragmented social CRM market and predictions for the future of social CRM from their 2011 Magic Quadrant for Social CRM. 
(EGUIDE) READ ABSTRACT |

Gartner: Social, mobile and analytics to push CRM through 2015 by Infor CRM

February 07, 2012 - (Free Research)
This tip guide from SearchCRM.com shares Gartner's expert insights on the fragmented social customer relationship management (CRM) market and how it will continue to evolve in the next three years. 
(EGUIDE) READ ABSTRACT |

Server Virtualization Basics: Understanding the Virtualization Market by SearchServerVirtualization

May 29, 2013 - (Free Research)
This expert e-book examines the players in today's virtualization market and the ways in which the market continues to grow and evolve. 
(EBOOK) READ ABSTRACT |

Backup Perspectives: Mobile Data, Hot Sites & Vendor Management by SearchStorage.com

June 01, 2012 - (Free Research)
This SearchDataBackup.com e-brief featuring backup expert Brien M. Posey covers how IT can protect mobile data, the pros and cons of managing your own recovery site and the most recent advances in the virtualization market. 
(EBRIEF) READ ABSTRACT |

Today’s Tape Market Offers Improved Data Access and Integrity by Iron Mountain

September 24, 2012 - (Free Research)
This expert E-Guide reports on the ways in which the tape market has evolved, evaluates new uses for modern tape technology and explains how organizations can continue to archive with their existing tape investments. 
(EGUIDE) READ ABSTRACT |

The Business of Social Business by IBM

November 15, 2013 - (Free Research)
The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage. 
(WHITE PAPER) READ ABSTRACT |

Unlocking growth potential in emerging markets by ComputerWeekly.com

April 23, 2012 - (Free Research)
Emerging markets offer huge potential for technology companies to expand. This report from Grant Thornton assess the opportunities in a range of emerging markets. 
(IT BRIEFING) READ ABSTRACT |

The tablet market: consumer trends and market segmentation by ComputerWeekly.com

February 09, 2012 - (Free Research)
The Boston Consulting Group shows how consumer tablets are creating new opportunities as the market grows and segments. 
(ANALYST BRIEF) READ ABSTRACT |

eGuide Digital Marketing: Tips For Connecting With Your Customer by LeadLife Solutions

July 26, 2013 - (Free Research)
There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers. 
(EGUIDE) READ ABSTRACT |

Placing Advanced Analytic Integration In The Palm Of Your Hand by Pitney Bowes Business Insight

November 10, 2010 - (Free Research)
Businesses are always searching for new resources that give them a better understanding of their customers, prospects, competition and current operations. This insight can be achieved by integrating analytical tools into their business processes. Read this presentation transcript to learn more. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM

August 31, 2010 - (Free Research)
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well. 
(EBOOK) READ ABSTRACT |

Presentation Transcript: Discover New Revenue Streams - Add Managed Hosting to your Managed Services by Verio

February 02, 2010 - (Free Research)
In this presentation transcript, join Zeus Kerravala, of the Yankee Group, and Janine Soika, a channel marketing leader from Verio, for a quick discussion that will jumpstart your monthly revenue. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Harnessing Social Media to Boost the Bottom Line by SearchCRM

August 29, 2013 - (Free Research)
Launching a social CRM strategy? It's a good idea, but be careful not to overdo it. Get the keys to effective social CRM. 
(EBOOK) READ ABSTRACT |

Any Given Sales Day by Jive Software

July 10, 2013 - (Free Research)
In order to stay competitive, your sales representatives need to know their account down to the latest tweet, and have instant access to experts and content, even from the road. Access this brief resource for a comparison of those trying to get by without social and those who are levering social tools. 
(RESOURCE) READ ABSTRACT |

E-Guide: Managed Services FAQ by Pillar Data Systems

March 07, 2011 - (Free Research)
In this FAQ guide Erick Simpson, managed services expert, vice president and CIO of Intelligent Enterprise and MSP University, examines what should be included in a managed services agreement, popular pricing models for managed services providers, how to market managed services, and more. 
(EGUIDE) READ ABSTRACT |

The End of Advertising as We Know It by IBM Line of Business

February 2008 - (Free Research)
Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper. 
(WHITE PAPER)

eBook: Building a Business Case for Social CRM and Customer Communities by Sirius Computer Solutions

June 2010 - (Free Research)
Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully. 
(EBOOK) READ ABSTRACT |

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