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Email Security: Magic Quadrant for Email Security Boundaries, 2008 by Proofpoint, Inc. October 22, 2009 - (Free Research) The email security market is maturing, but speed and breadth of spam detection, and management and reporting capabilities, continue to differentiate vendors. This paper will discuss what you need to know about spam filtering, outbound content filtering, and available email security solutions in various delivery models.  (WHITE PAPER) READ ABSTRACT |

Magic Quadrant for WAN Optimization Controllers, 2009 by Blue Coat June 30, 2009 - (Free Research) WAN optimization controllers seek to improve applications performance and reduce bandwidth requirements by intelligently managing traffic across the WAN. This analyst report presents a snapshot of the current market situation as well the results and explanation of Gartner's study of nine separate WOC vendors. Read the full report to learn more.  (ANALYST REPORT) READ ABSTRACT |

Gartner Research Report: Magic Quadrant for Application Delivery Controllers, 2009 by F5 Networks September 24, 2009 - (Free Research) The market for products to improve the delivery of application software over networks remains dynamic and innovative. Vendors focused on solving enterprises' most-pressing application problems have become the top players.  (ANALYST REPORT) READ ABSTRACT |

Magic Quadrant for Secure Web Gateway, 2008 by Blue Coat September 11, 2008 - (Free Research) Secure Web gateway solutions protect Web-surfing PCs from infection and enforce company policies. Incumbant providers have been slow to respond to changing demands, while new vendors are struggling to get the right product mix and prove their mettle in the demanding enterprise market.  (ANALYST REPORT) READ ABSTRACT |

Customer Relationship Management: The Winning Strategy in a Challenging Economy by Microsoft April 08, 2009 - (Free Research) In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve.  (WHITE PAPER) READ ABSTRACT |

Selling to the C-Level: How to Convince Company Leaders to Buy by ZoomInfo November 09, 2009 - (Free Research) This paper examines how to conduct successful C-level sales calls and the psychological strategies and linguistic tactics that help you convince company leaders to buy. Read on to learn the five steps for conducting the successful C-level sales call.  (WHITE PAPER) READ ABSTRACT |

Gartner's Magic Quadrant for IT Event Correlation and Analysis by BMC Software, Inc November 03, 2009 - (Free Research) Before investing in an event management solution, you’ll want to know how the product will fit within your overall event-to-incident and problem management processes, including workflow, escalation and integration with service desk tools. Gartner assesses the vendor landscape in their latest Magic Quadrant for IT Event Correlation and Analysis.  (ANALYST BRIEF) READ ABSTRACT |

Magic Quadrant for Endpoint Protection Platforms by Sophos Inc. May 12, 2009 - (Free Research) Gartner's Magic Quadrant for Endpoint Protection Platforms assesses a company's ability to execute and its completeness of vision. According to Gartner, Sophos continues to have a strong reputation for support and service from customers and the management interface achieves a good balance of simplicity without sacrificing depth of control.  (ANALYST REPORT) READ ABSTRACT |

The Name Game: Malware Naming, Shape Shifters, and Sympathetic Magic by ESET September 14, 2009 - (Free Research) Read this paper for an in-depth discussion of malware identification, naming and classification and an exploration of the most useful ways for administrators to detect and analyze threats.  (WHITE PAPER) READ ABSTRACT |

Demystifying Network Communications by AutomationDirect May 2008 - (Free Research) For many, the world of communications is mystifying, shrouded in complexity and unknowns with equal parts science and magic, and 100% scary. This article demystifies what a network is, breaking it down into human terms.  (WHITE PAPER) READ ABSTRACT |

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division September 2009 - (Free Research) This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.  (WEBCAST) READ ABSTRACT |

Increase Your Returns Using Event-Based Marketing by Infor CRM July 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.  (WHITE PAPER) READ ABSTRACT |

Increase Profits and Customer Satisfaction in the Communications Industry by Infor CRM December 2008 - (Free Research) Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.  (WHITE PAPER) READ ABSTRACT |

Cross-Channel Campaign Management - Next Generation Multichannel Marketing by Infor CRM March 2009 - (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.  (ANALYST BRIEF) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP AG February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds by SAP AG September 2008 - (Free Research) As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.  (WHITE PAPER) READ ABSTRACT |

How to Market and Sell Services with Webinars by Citrix Online November 2009 - (Free Research) This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget.  (WEBCAST) READ ABSTRACT |

Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars by Citrix Online November 2009 - (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.  (WHITE PAPER) READ ABSTRACT |

The Responsive Supply Chain: Managing Market Events in the Consumer Goods Industry by SAP AG September 2008 - (Free Research) This report focuses on the market events that impact demand. It explains the six market event categories that cannot be controlled but can be effectively managed if the right processes and technologies are in place.  (WHITE PAPER) READ ABSTRACT |

Data Quality: A Survival Guide For Marketing by SAP AG June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.  (WHITE PAPER) READ ABSTRACT |

Responding Quickly to Changing Markets: Anticipate, Adapt, Excel by SAP AG January 2009 - (Free Research) This paper examines how to tap into the potential of your nimbler organization by instituting efficient operations. Learn how to predict and respond quickly to changing market trends and customer demands.  (WHITE PAPER) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2 by SAP AG August 2007 - (Free Research) Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.  (WHITE PAPER) READ ABSTRACT |

Collateral Damage: What the Crisis in the Credit Markets Means for Everyone Else by SAP AG October 2008 - (Free Research) Given the dramatic events in the capital markets, everyone is wondering what will happen next - and what the implications are for the wider economy. This paper will discuss challenges facing companies and how to respond.  (WHITE PAPER) READ ABSTRACT |

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP AG January 2006 - (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.  (WHITE PAPER) READ ABSTRACT |

Channel Sales Management: New Applications for High-Tech Vendors by SAP AG January 2009 - (Free Research) Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.  (WHITE PAPER) READ ABSTRACT |

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