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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc..
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Slash Document Archive Storage Costs up to 90% and Enhance ePresentment Performance by Xenos Group Inc.

February 01, 2009 - (Free Research)
This White Paper is intended for Enterprise Architects, Senior Line of Business Managers, and Managers of Marketing, CRM, High Volume Output and Archiving. The challenges of handling the costs and achieving the customer retention benefits related to archiving and online ePresentment of High Volume Transactional Output are identified... 
(WHITE PAPER) READ ABSTRACT |

The One-to-One Future: Are We There Yet? by Infor CRM

December 05, 2008 - (Free Research)
The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future. 
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Three Key Steps to B2B Marketing Optimization by Marketo

April 28, 2010 - (Free Research)
In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. 
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Maximize the Value of On-Demand CRM with On-Demand Reporting by Business Objects

August 2007 - (Free Research)
Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 
(WHITE PAPER) READ ABSTRACT |

Oracle’s Optimized Solution for CRM - A Business Case for Secured Siebel CRM on Oracle’s SPARC T-Series by Oracle Corporation

March 2011 - (Free Research)
Data privacy and thefts, contractual terms and compliance requirements are issues that all need to be considered when installing a CRM system. This paper outlines how deploying Siebel CRM on Oracle's SPARC T-Series servers mitigates risk while helping maintain a low total cost of ownership by not requiring more equipment. 
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Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation

July 2006 - (Free Research)
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction. 
(WHITE PAPER) READ ABSTRACT |

Taking On-Demand CRM Integration to the Next Level by Oracle Corporation

September 2007 - (Free Research)
This white paper discusses customer data integration challenges facing businesses with mixed deployments and presents Oracle's vision and solution for comprehensive integration with Oracle's Siebel CRM On Demand. 
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Web 2.0 in Action! How SAP Is Leveraging Web 2.0 in CRM to Improve Customer Experience by SAP America, Inc.

June 2008 - (Free Research)
This paper discusses how SAP leverages Web 2.0 in CRM to improve customer experience. It examines SAP’s approach to Web 2.0, and how SAP has incorporated the Web 2.0 technological principles within SAP CRM. 
(WHITE PAPER) READ ABSTRACT |

crystalreports.com for Salesforce.com: Exception and Sales Reporting by Business Objects

crystalreports.com is a Web-based report-sharing service that allows you to share Crystal Reports with the right people - simply and securely. Create advanced reports from your Salesforce.com data. Dig deeper for answers using graphs with drill down capabilities. View, schedule, refresh, and distribute reports online - inside Salesforce.com. 
(SOFTWARE PRODUCT)

CRM Buyer’s Guide – 2011 Edition by SearchCRM

June 2011 - (Free Research)
Welcome to SearchCRM.com’s Buyer’s Guide. This directory was designed to be a valuable resource for those getting started with research or evaluating vendors in the CRM market. 
(EBOOK)

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution

February 2009 - (Free Research)
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. 
(WHITE PAPER) READ ABSTRACT |

Extraprise CRM Support Survey Report by Extraprise Group, Inc.

August 2008 - (Free Research)
This white paper summarizes the results of the survey that was conducted at the Oracle Applications User Group's COLLABORATE 08 conference in April 2008. 
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Scribe - Equinox Fitness Case Study by Scribe Software Corporation

March 2008 - (Free Research)
Active and prospective members have diverse needs and interests, and Equinox uses two primary applications to adress them. 
(CASE STUDY) READ ABSTRACT |

CW Special Report on Oracle by ComputerWeekly.com

February 2012 - (Free Research)
This special report, updated for 2012, gives an independent view of the challenges facing Oracle, its financial performance, the services it offers, its place in the IT market and its future strategy. 
(WHITE PAPER) READ ABSTRACT |

Oracle PeopleSoft CRM Integration into the Contact Center by AMC Technology

May 2008 - (Free Research)
This technical integration brief explains how the PeopleSoft CRM application can be integrated into a contact center, including both general technical details of call center integration, as well as how to use vendor certified software from AMC. 
(WHITE PAPER) READ ABSTRACT |

Evaluating CRM Solutions: Six Ways ‘The Oracle Advantage' Benefits Your Organization by Oracle Corporation

September 2008 - (Free Research)
Deciding on the right CRM solution for your organization is no easy feat. This paper summarizes the key questions every organization should ask of a vendor and the ways "The Oracle Advantage" addresses each of these areas. 
(WHITE PAPER) READ ABSTRACT |

Drive Sustainable, Profitable Growth through CRM: 8 Golden Rules to Turn Your Company into a Customer-Centric Enterprise by SAP America, Inc.

May 2008 - (Free Research)
To make the most of customer relationships, organizations should consider a basic set of CRM principles that we at SAP have identified based on the successful strategies of best-run companies. 
(WHITE PAPER) READ ABSTRACT |

Convergence of Sales and Marketing by Neolane Inc.

October 2008 - (Free Research)
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). 
(WHITE PAPER)

OSS and CRM - Integration That Pays by Comarch Telecommunications

January 2009 - (Free Research)
Previously, putting up with the gap between CRM and OSS worlds has been a viable - though not optimal - strategy for most operators. But now that the telecommunications industry is undergoing the "communications and content over IP" transformation, service providers are starting to redesign their business models and to rethink the infrastructure. 
(WHITE PAPER) READ ABSTRACT |

Choosing the Best CRM for Your Organization by Oracle Corporation

September 2007 - (Free Research)
Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company's needs today and support your business as it grows and evolves. 
(WHITE PAPER) READ ABSTRACT |

Solution Configurator for SAP Business All-in-One Solutions by SAP America, Inc.

August 2009 - (Free Research)
Use SAP's Configurator to design and price your solution. Get an instant combined-cost estimate of the software, implementation services, and hardware for the ERP and CRM functionality in SAP Business All-in-One. 
(ASSESSMENT TOOL) READ ABSTRACT |

How to Profit in a Downturn: 4 Customer-centric Strategies for Growth in a Challenging Market by Pivotal CRM, a CDC Software solution

February 2009 - (Free Research)
In this white paper, learn how your organization can use customer-centric strategies and CRM tools to maximize the value and loyalty of your customer base. Gain insight into new areas of opportunity and do more with less in a time of economic uncertainty. 
(WHITE PAPER) READ ABSTRACT |

Customer Relationship Management - Integration for a Customer Centric View by Sage (UK) Limited

August 2008 - (Free Research)
This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful CRM integration project. 
(WHITE PAPER) READ ABSTRACT |

Replicate Sales Success - Clone Your Star Salespeople by Oracle Corporation

July 2008 - (Free Research)
Companies today need to differentiate themselves by focusing on how they sell, not what they sell, customer relationship management (CRM) can play a pivotal role in achieving that differentiation. 
(WHITE PAPER) READ ABSTRACT |

Messaging in the Cloud: Embedding an Email, Mobile, and Social Infrastructure by ExactTarget

October 2010 - (Free Research)
MPaaS is a newer niche in cloud computing, but it’s a natural fit for gaining efficiencies of scale and reliability by using the infrastructure of messaging providers like ExactTarget. Read on to learn more about an unmatched one-to-one messaging solution that provides unbeatable deliverability - without the hassle of new capital investments. 
(WHITE PAPER) READ ABSTRACT |

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