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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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Marketing strategies to improve customer understanding by SearchCRM

June 19, 2012 - (Free Research)
In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding. 
(EGUIDE) READ ABSTRACT |

Marketing strategies to improve customer understanding by OpenText

June 19, 2012 - (Free Research)
In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding. 
(EGUIDE) READ ABSTRACT |

Jumpstart your journey to personalized digital marketing by IBM

March 03, 2014 - (Free Research)
Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing. 
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Why the empowered consumer can hinder business success by IBM

March 03, 2014 - (Free Research)
Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing. 
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Offshore Software Test Automation: A Strategic Approach to Cost and Speed Effectiveness by LogiGear Corporation

August 2008 - (Free Research)
This white paper presents an overview of an innovative approach to integrating global resourcing and the latest test automation tools. It also explores the software development and testing process, global resourcing and the automation of software testing. 
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Load Testing 2.0 - The Next Generation of Load Testing for the Web 2.0 World by Gomez

July 2009 - (Free Research)
Read this paper to learn why Load Testing 2.0 solutions are needed and who benefits. Learn best practices to get business value out of advanced load testing features, the limits of load testing 1.0 solutions, how today's approach complements existing 1.0 solutions, and what factors are important for selecting successful Load Testing 2.0 solutions. 
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Dataquest Insight: Oracle and SAP Approach the Small and Midsize Business Application Market via Different Product and Channel Approaches by Oracle Corporation

December 2008 - (Free Research)
In this report, Gartner analyzes Oracle's and SAP's recent moves with respect to small and midsize business application products and channels and what they mean for company ecosystems. 
(WHITE PAPER) READ ABSTRACT |

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America, Inc.

January 2006 - (Free Research)
SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation. 
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IDC Vendor Spotlight - Using a Hosted Service for Holistic Email Management by Mimecast

November 2008 - (Free Research)
Effective email management solutions provide a holistic approach that encompasses the related issues of archiving, business continuity, and security. 
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Mass-Market Broadband in High-Growth Markets by Alcatel-Lucent

March 2009 - (Free Research)
This paper highlights how important it is for telecom service providers to deliver broadband services beyond the profitable hotspots of advanced business users and high-income residential users to reach the mass market, as well as detailing a suggested solution. 
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Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)

June 2006 - (Free Research)
SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 
(CASE STUDY) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)

May 2006 - (Free Research)
Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 
(WEBCAST) READ ABSTRACT |

The Business of Social Business by IBM

November 2013 - (Free Research)
The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage. 
(WHITE PAPER) READ ABSTRACT |

Data Deduplication Approaches: Solving Today's Most Common Backup Problems by Quantum Corporation

December 2008 - (Free Research)
This Technology Brief discusses different approaches to data deduplication in the market today along with the pros and cons of each, and then matches some of the most common backup problems to a recommended deduplication approach. The brief close with a spotlight on Quantum's DXi7500 enterprise disk backup and replication system 
(ANALYST REPORT) READ ABSTRACT |

Marketing: Connecting with the Chief Executive Customer by IBM

February 2014 - (Free Research)
In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world. 
(WHITE PAPER) READ ABSTRACT |

Taking a Strategic Approach to Enterprise Mobility by Sybase, an SAP company

September 2009 - (Free Research)
This webcast discusses everything you need to know about adopting a Mobile Enterprise Application Platform, such as the true value of adopting a Mobile Enterprise Application Platform, the trends you need to be tracking, and how to take a strategic approach to deployment. 
(WEBCAST) READ ABSTRACT |

Navigating the path to satisfying online customer experience by Tealeaf

November 2011 - (Free Research)
Read this exclusive e-guide to get an executive-level, 360-degree view on which CRM approaches are best for different business scenarios -- from winning strategies for mobile users to social CRM tools to best practices for multi-channel customer experiences. 
(EGUIDE) READ ABSTRACT |

Growing Revenue with Smart Marketing by SearchCRM

August 2013 - (Free Research)
In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination. 
(EGUIDE) READ ABSTRACT |

Explore the Disk-Based and Hybrid Storage Market by Dell, Inc.

May 2014 - (Free Research)
This guide provides a breakdown of the top vendors in the small- to mid-size storage markets, highlighting the strengths and weaknesses of each to help users find a solution that's right for their needs. 
(WHITE PAPER) READ ABSTRACT |

Leveraging the Power of the Peloton to Lead Change by Global Knowledge

July 2013 - (Free Research)
This white paper combines the concept of the peloton with one of the most widely accepted approaches for enabling change in organizations: John P. Kotter's 8 Steps for Enabling Change. 
(WHITE PAPER) READ ABSTRACT |

Use a Hybrid Approach to Accelerate the Value of an SAP HANA Investment by Hewlett-Packard Limited

February 2014 - (Free Research)
Access the following white paper to uncover how you can successfully implement a hybrid approach to SAP HANA and the cloud to ultimately give your IT the flexibility it need to handle huge data spikes, all while gaining the actionable insights of real time analytics. 
(WHITE PAPER) READ ABSTRACT |

The Business of Social Business by IBM

November 2012 - (Free Research)
Access this in-depth resource to explore a study based on the responses of more than 1,100 individuals and interviews with more than two dozen executives from leading organizations. Discover how organizations are leveraging new social approaches to create valued customer experiences, increase workforce productivity and effectiveness, and more. 
(WHITE PAPER) READ ABSTRACT |

Success Factors of a Best-Run Marketing Organisation - How Does Your Team Stack Up? by SAP AG

December 2007 - (Free Research)
How are leading marketing organisations getting the job done? Walk through their best practices, and you'll see what role software solutions - and customers - can play in helping marketing teams demonstrate favorable business outcomes. 
(JOURNAL ARTICLE) READ ABSTRACT |

IBM Social Analytics: The science behind social media marketing by IBM

December 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed. 
(WHITE PAPER) READ ABSTRACT |

Top 4 marketing skills for optimum success by IBM

April 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
(WHITE PAPER) READ ABSTRACT |

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