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Benchmarking Your Digital Strategy by Limelight Networks, Inc.
August 01, 2012 - (Free Research)
Every business has a digital presence that impacts their brand and could hinder potential sales if not properly managed. In order to survive in today's digital era, traditional marketing practices need to be overhauled. Read on to learn 10 key strategies marketers need to be successful in digital marketing.
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True Profiles: A Contemporary Method for Managing Customer Data by Unica Corporation - An IBM Company
May 04, 2011 - (Free Research)
As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.
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Critical Technologies for Compliance and Risk Management by Siperian, Inc.
February 20, 2009 - (Free Research)
Due to the financial meltdown in the mortgage-backed securities industry, new compliance requirements will be implemented. Read this paper to find out how organizations can ensure compliance with stricter regulations and manage risk appropriately so the business does not slip into non-compliance resulting in negative publicity or punitive fines.
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Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company
May 06, 2011 - (Free Research)
In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
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Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends
(E-mail this company)
April 12, 2013 - (Free Research)
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
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Achieving Marketing Success Through Digital Presence Strategy by Limelight Networks, Inc.
August 01, 2012 - (Free Research)
Poor website performance (slow loading times or inaccessible content on mobile devices) negatively impact the success of your marketing initiatives - and traditional web content management (WCM) strategies fall short. Read on to learn key methods for improving your WCM to deliver a positive website experience and meet customer expectations.
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The State of Marketing 2011: Unica’s Annual Survey of Marketers by Unica Corporation - An IBM Company
May 06, 2011 - (Free Research)
This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.
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Agility Meets Stability: Best Practices for Application Integration by IBM
December 28, 2011 - (Free Research)
In this white paper, Dan Moore, the senior vice president of professional services at IBM, Cast Iron reviews the current application environment in light of emerging trends, describes an ideal complete integration solution and discusses common sense best practices as well as pitfalls.
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Deliver Application Integration Projects in Days by Cast Iron Systems
February 23, 2009 - (Free Research)
This white paper details the Cast Iron Integration Solution, which dramatically simplifies application integration today. As a purpose-built solution designed exclusively for application integration, it eliminates complexity from an integration problem and enables companies to implement projects in days, rather than weeks or months.
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Presentation Transcript: State of the Threat by Websense, Inc.
July 29, 2009 - (Free Research)
The monetizing of economic crime in Web 2.0 makes Web security a top priority for security pros. Traditional defenses are obsolete, so read this presentation transcript, taken from the video cast of the same name, and learn best practices for creating a new approach to Web security.
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Webcast: "Free" Open Source Portals: Myth, Hype, or Reality? by IBM
December 10, 2010 - (Free Research)
Go beyond software license fees when evaluating a portal solution. Learn about trends in the portal market, what’s driving demand, cost drivers for portal projects and how to evaluate commercial vs. open source portal solutions. This webcast will show how to drive innovation, deliver exceptional web experiences, and realize tangible business value.
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Telstra Reaps Transformation Rewards by Alcatel-Lucent
August 16, 2010 - (Free Research)
The business benefits of the IP transformation are numerous. First of all, as you reduce the number of actual networks, you save on software licensing costs, air conditioning and power. Less people are also required because rather than operating many silo networks in standalone mode you now have a common network.
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Re-make or Re-model? A Cloud Computing E-Book, Chapter 2 by IBM
September 21, 2010 - (Free Research)
The upsurge in cloud computing presents development teams with challenges that may require them to rethink established ways of building applications. Read this e-book, which discusses languages for cloud computing, distributed caching, scaling horizontally, and changing data architectures midcloud, for further discussion of these issues.
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The truth about software quality - a global benchmarking study by ComputerWeekly.com
December 15, 2010 - (Free Research)
This is the first in an annual series of reports highlighting trends in the structural quality of business applications regarding characteristics such as robustness, performance, securit y, and changeability.
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Microsoft DevRadio: Your Top Windows Store Questions Answered by Microsoft
October 22, 2012 - (Free Research)
In this webcast, explore the fundamentals and best practices for app deployment via the Windows Store. Watch for information and tips on pricing and licensing, market analytics, using existing MSI, and more.
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A Project Manager's Survival Guide to Going Agile by Rally Software
August 2008 - (Free Research)
This paper focuses on re-defining the job of project manager to better fit the self-managed team environment, one of the core Agile principles. Special emphasis is placed on the shift to servant leadership, with its focus on facilitation and collaboration
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crystalreports.com: Web-Based Reporting & Information Sharing by Business Objects
crystalreports.com is a web-based report-sharing service that allows organizations to instantly share crucial business information with the right people - simply and securely. There is nothing to install, and places no additional workload on IT. It improves decision makers’ ability to make key business decisions based on timely and accurate data.
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