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Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst by Birst October 19, 2009 - (Free Research) In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.  (CASE STUDY) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2 by SAP AG August 01, 2007 - (Free Research) Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.  (WHITE PAPER) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP AG August 01, 2007 - (Free Research) The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.  (WHITE PAPER) READ ABSTRACT |

Be Prepared! Leverage SAP PLM to Navigate Through Uncertain Times by SAP America Inc July 22, 2009 - (Free Research) This webcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.  (WEBCAST) READ ABSTRACT |

Be Prepared! Leverage SAP PLM to Navigate Through Uncertain Times - Podcast by SAP America Inc July 24, 2009 - (Free Research) This podcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.  (PODCAST) READ ABSTRACT |

Building a Smarter Storage Infrastructure by F5 Networks UK September 10, 2009 - (Free Research) This whitepaper explains how building a smarter storage infrastructure based on the business value of data can enable you to address your data storage requirements efficiently and at the lowest cost.  (WHITE PAPER) READ ABSTRACT |

Increase Sales Productivity by Creating a Connected and Collaborative Sales Force by Microsoft September 09, 2009 - (Free Research) Find out how you can get the sales solution of the future today. In this webcast, you learn how creating a connected, collaborative sales team can help you win new business, as well as keep the business you already have.  (WEBCAST) READ ABSTRACT |

The Impact of Carrier Ethernet on Service Providers by Dorado Software September 21, 2009 - (Free Research) Mobile internet access and the explosive demand for high bandwidth services on mobile devices have created a pivotal point for service providers. Those providers that can meet the new demands while increasing efficiency will be able to increase their market share, while those that are not will lose ground. Read on to learn how to keep up.  (WHITE PAPER) READ ABSTRACT |

Create a Smarter Storage Strategy by F5 Networks, Inc. September 10, 2009 - (Free Research) This whitepaper explains how building a smarter storage infrastructure based on the business value of data can enable you to address your data storage requirements efficiently and at the lowest cost.  (WHITE PAPER) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.  (WHITE PAPER) READ ABSTRACT |

Efficiency, Effectiveness and Customer Loyalty in the Insurance Contact Center by Infor CRM July 2009 - (Free Research) Read this paper to learn how important an efficient and effective contact center is and how Infor CRM Epiphany Contact Center enables carriers to create a highly efficient, customer-centric, multichannel contact center, providing a better customer service experience and increasing customer loyalty.  (WHITE PAPER) READ ABSTRACT |

How to Market and Sell Services with Webinars by Citrix Online November 2009 - (Free Research) This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget.  (WEBCAST) READ ABSTRACT |

Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars by Citrix Online November 2009 - (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.  (WHITE PAPER) READ ABSTRACT |

Grow Your Business with Microsoft Dynamics CRM by Microsoft September 2009 - (Free Research) View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.  (WEBCAST) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.  (WEBCAST) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP AG February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 1 by SAP AG May 2007 - (Free Research) Learn how you can how you can hook customers with fresh, unusual and relevant shopping experiences. Drive customer loyalty by training, empowering and providing employees with the technical tools to capture the nuances of customer behavior.  (WHITE PAPER) READ ABSTRACT |

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP AG January 2006 - (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.  (WHITE PAPER) READ ABSTRACT |

Service Delivery Innovation: Creating Client Value and Enhancing Profitability by SAP AG January 2007 - (Free Research) This paper reviews the forces that affect the professional services market today, defines and explains the main pillars of service delivery innovation, and reviews the benefits firms derive from service delivery innovation.  (WHITE PAPER) READ ABSTRACT |

SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data.  (WEBCAST) READ ABSTRACT |

How to Sell Network Security to the Healthcare Industry by WatchGuard Technologies, Inc. July 2009 - (Free Research) Use this white paper to enhance your knowledge of healthcare IT spending decisions and how to successfully engage the healthcare market with the right technology services and solutions. With a heightened awareness of industry trends, challenges, players, and needs, you will be better equipped to sell to healthcare providers.  (WHITE PAPER) READ ABSTRACT |

Managing Global Web Sites: Localization, a Never Ending Story by SDL Tridion May 2009 - (Free Research) This white paper provides examples about how organizations can use BluePrinting technology to achieve a smooth global Web operation and explains how organizations combine Content Management technology with translation technologies for even greater efficiency.  (WHITE PAPER) READ ABSTRACT |

Selling Through A Slump: An Industry-by-Industry Playbook to Help You Prepare for the Recovery by Oracle Corporation June 2009 - (Free Research) Selling in today's economy is tough. And simply doing more of the same is not the way to survive, much less thrive, in today's economy. There are important dos and don'ts in times like these. This eBook is your industry-specific roadmap out of the economic slump.  (EBOOK) READ ABSTRACT |

A Guide to the Value of Reliable Data in Retail Banking by DataFlux Corporation November 2009 - (Free Research) Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.  (WHITE PAPER) READ ABSTRACT |

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