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IBM Marketing Performance Analytics by IBM

October 31, 2013 - (Free Research)
The following white paper discloses a sure-fire way to track and analyse performance across an infinitely expanding number of channels and campaigns. 
(WHITE PAPER) READ ABSTRACT |

Analytics To Optimize Marketing Performance – Tools Can Help Marketers Make Better Decisions by IBM

February 07, 2014 - (Free Research)
Access the following white paper to uncover the importance of marketing analytics in today's data-driven society. Discover how to enable better action on analytics, optimize marketing techniques, and much more. 
(WHITE PAPER) READ ABSTRACT |

Where have all my marketing investments gone? by IBM

October 31, 2013 - (Free Research)
The following white paper addresses the severe pressures weighed out by the consumer market today. Inside, discover how marketing performance analytics can help marketers address and act upon the marketing pressures. 
(WHITE PAPER) READ ABSTRACT |

Why Marketers Need Data Visualization by SAS

April 30, 2013 - (Free Research)
Explore the crucial role data visualization plays in helping marketing organizations get the right messages to the right customers, drive revenue growth, and manage marketing performance to do more with less. 
(WHITE PAPER) READ ABSTRACT |

Marketing: Connecting with the Chief Executive Customer by IBM

February 28, 2014 - (Free Research)
In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world. 
(WHITE PAPER) READ ABSTRACT |

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software

September 2008 - (Free Research)
This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest. 
(WHITE PAPER) READ ABSTRACT |

Top 4 marketing skills for optimum success by IBM

April 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
(WHITE PAPER) READ ABSTRACT |

Maximize the Value of On-Demand CRM with On-Demand Reporting by Business Objects

August 2007 - (Free Research)
Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 
(WHITE PAPER) READ ABSTRACT |

Creating Sales Opportunities with Lead Scoring by Genius.com

October 2009 - (Free Research)
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. 
(WHITE PAPER) READ ABSTRACT |

Setting the Foundation for Exceptional Performance by Neustar®

April 2012 - (Free Research)
Join Neustar’s performance expert as he discusses how to set the stage for performance. In this informative webcast you will learn about: foundations of web performance; getting to stability; building high performance systems; and high quality operations. 
(WEBCAST) READ ABSTRACT |

Unified Performance Management: The Key to Successful Performance Management by IBM

April 2009 - (Free Research)
Using common performance management tools and systems efficiently is just as critical to the success of the business as using a common set of applications for accounting and human resources (ERP) and marketing and sales (CRM). Read this paper to learn more. 
(WHITE PAPER) READ ABSTRACT |

Load Testing 2.0 - The Next Generation of Load Testing for the Web 2.0 World by Gomez

July 2009 - (Free Research)
Read this paper to learn why Load Testing 2.0 solutions are needed and who benefits. Learn best practices to get business value out of advanced load testing features, the limits of load testing 1.0 solutions, how today's approach complements existing 1.0 solutions, and what factors are important for selecting successful Load Testing 2.0 solutions. 
(WHITE PAPER) READ ABSTRACT |

Improve Business Performance and Customer Loyalty in 5 Steps by Infor

September 2008 - (Free Research)
Maintaining strong business performance and customer loyalty require continual vigilance and assessment and performance tools. Read this paper to learn five steps to improve business performance and increase customer loyalty. 
(WHITE PAPER) READ ABSTRACT |

Performance Management: What the Mid-Market Can Learn from Large Enterprises by SAP America, Inc.

January 2012 - (Free Research)
This white paper features results from a study by Aberdeen Group on mid-sized (or mid-market) organization on performance management. 
(ANALYST REPORT) READ ABSTRACT |

Convergence of Sales and Marketing by Neolane Inc.

October 2008 - (Free Research)
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). 
(WHITE PAPER)

Automating Closed-Loop Marketing by Neolane Inc.

October 2008 - (Free Research)
Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. 
(WHITE PAPER)

10 Performance Management Best Practices by Gomez

January 2007 - (Free Research)
This white paper examines performance practices that represent the best chance for any organization-regardless of its size and market presence-to gain alignment and win more than its fair share of the online market opportunity. 
(WHITE PAPER) READ ABSTRACT |

The 10 Best Practices for Performance Management by Gomez

August 2009 - (Free Research)
Read this paper to learn the 10 best practices in performance management and how to apply them to your company and your online store to increase the overall customer experience, which is important now more than ever. 
(WHITE PAPER) READ ABSTRACT |

The Performance Manager: Turning Information into Higher Business Performance by IBM Cognos

January 2007 - (Free Research)
The Performance Manager, Proven Strategies for Turning Information into Higher Business Performance, strengthens the partnership between decision-makers and the people who provide the information that drives better decisions. 
(BOOK) READ ABSTRACT |

Survey insights: Marketing's impact on the customer experience by IBM

August 2013 - (Free Research)
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. 
(WHITE PAPER) READ ABSTRACT |

Placing Advanced Analytic Integration In The Palm Of Your Hand by Pitney Bowes Business Insight

November 2010 - (Free Research)
Businesses are always searching for new resources that give them a better understanding of their customers, prospects, competition and current operations. This insight can be achieved by integrating analytical tools into their business processes. Read this presentation transcript to learn more. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Dell: Expanding Its Position as an HPC Market Leader by Dell, Inc. and Intel®

April 2011 - (Free Research)
With several offerings available, choosing the ideal high performance computing (HPC) offering for your business can be a daunting task. This resource examines one well-reputed HPC vendor and explains how it differentiates itself in the competitive marketplace. 
(WHITE PAPER)

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc

August 2008 - (Free Research)
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. 
(WEBCAST) READ ABSTRACT |

Metrics-Based Sales Productivity – Delivering Dividends for Forward Thinking Sales Organizations by IBM

March 2010 - (Free Research)
New Sales Performance Management solutions enable sales leaders to align technology to business need and strategy. Read this paper for a series of discussions related to the metrics-based sales productivity solutions that forward thinking sales organizations are employing to harness the power of the pipeline and take advantage of sales analytics. 
(WHITE PAPER) READ ABSTRACT |

Computer Weekly Special Report: Fujitsu by ComputerWeekly.com

February 2014 - (Free Research)
This 11 page special report updated for 2014 gives you the facts on  Fujitsu its strategy, products and services and financial performance. 
(ESSENTIAL GUIDE) READ ABSTRACT |

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