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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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True Profiles: A Contemporary Method for Managing Customer Data by Unica Corporation - An IBM Company

May 04, 2011 - (Free Research)
As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included. 
(WHITE PAPER) READ ABSTRACT |

Oracle Analytics for CRM, Sales, Marketing, and More by Oracle Corporation

December 31, 2011 - (Free Research)
In this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions. 
(WHITE PAPER) READ ABSTRACT |

Channel Sales Management: New Applications for High-Tech Vendors by SAP AG

January 23, 2009 - (Free Research)
Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications. 
(WHITE PAPER) READ ABSTRACT |

Where have all my marketing investments gone? by IBM

October 31, 2013 - (Free Research)
The following white paper addresses the severe pressures weighed out by the consumer market today. Inside, discover how marketing performance analytics can help marketers address and act upon the marketing pressures. 
(WHITE PAPER) READ ABSTRACT |

Rethink Customer Service for a Multichannel World by SearchCRM

February 27, 2014 - (Free Research)
In order to really succeed at customer relationships, C-suite executives are -- finally -- warming up to multichannel communication. 
(EBOOK) READ ABSTRACT |

A Guide to the Value of Reliable Data in Retail Banking by DataFlux Corporation

November 02, 2009 - (Free Research)
This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more. 
(WHITE PAPER) READ ABSTRACT |

How to write a RFP for Master Data Management: 10 Common Mistakes to Avoid by Siperian, Inc.

September 01, 2007 - (Free Research)
Critical master data management (MDM) functionality can be easily overlooked when request for proposals (RFPs) are narrowly focused on a single business data type. Ensure success by avoiding 10 costly mistakes when writing your RFP. 
(WHITE PAPER) READ ABSTRACT |

Rightsizing Blades for the Mid-market by HP and VMware

January 2008 - (Free Research)
In this white paper, examine the requirements for servers, storage, and blade systems in the mid-market and how to apply blades your data center in a cost effective manner. 
(WHITE PAPER) READ ABSTRACT |

Spotlight on IT - Sustained Growth through Operational Excellence by SAP America, Inc.

July 1967 - (Free Research)
This paper-one of four function-specific papers-is based on the IT responses and follow-up interviews with technology executives who participated in the 2008 Economist Intelligence Unit operational excellence survey sponsored by SAP. 
(WHITE PAPER) READ ABSTRACT |

Align with your customers - SAP CRM sales service and marketing rapid-deployment solution by Hewlett-Packard Company

April 2013 - (Free Research)
In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service. 
(WHITE PAPER) READ ABSTRACT |

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages by Bronto Software

October 2008 - (Free Research)
A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics. 
(WHITE PAPER) READ ABSTRACT |

The Total Economic Impact Of DMExpress by Syncsort

August 2008 - (Free Research)
The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis. 
(WHITE PAPER) READ ABSTRACT |

Transforming Customer Experience: The Convergence of Social, Mobile and Business Process Management by Oracle Corporation

January 2013 - (Free Research)
The convergence of a trio of technologies and business practices – social computing, mobile computing and business process management (BPM) – is opening up interesting avenues for business. 
(WHITE PAPER) READ ABSTRACT |

PGI halves the time-to-market for new products with cloud infrastructure solutions from CA Technologies by CA Technologies.

December 2011 - (Free Research)
Keeping up to date with the latest technology is crucial to maintain a competitive edge but with lengthly IT provisioning processes can delay the time-to-market for customer products.  Read this white paper to learn how one company created a cloud-based approach that facilitated business growth by cutting costs and increasing services quality. 
(WHITE PAPER) READ ABSTRACT |

Market-based Government through Innovation: How Public Sector Leaders Are Improving Collaboration and Focusing on Citizens by IBM Line of Business

February 2008 - (Free Research)
This paper explores how enhancing collaboration among government groups, citizens and others can enable a more "market-based" approach to processes and can help improve service delivery. 
(WHITE PAPER)

DataFlux Delivers Improved Data Quality, Address Verification for the Miami Herald Media Company by DataFlux Corporation

February 2011 - (Free Research)
The Miami Herald Media Company used the DataFlux data quality and data integration platform to improve and enhance the data that drives its Database Marketing division. 
(CASE STUDY) READ ABSTRACT |

Using electronic contact details for marketing by Experian QAS

December 2009 - (Free Research)
What does an e-Marketer do when he or she gets to work? What tasks do they perform that are impacted upon by legislation and regulation? Let's take a look at a simplified view where we acquire, hold and use electronic contact information e.g. email addresses and see how legislation and regulation has an impact. 
(WHITE PAPER) READ ABSTRACT |

Bell Rings in Improved Customer Address Information by DataFlux Corporation

February 2011 - (Free Research)
Canada's largest communications company used Modern Analytics and DataFlux technology to de-duplicate records and gain an accurate view of domestic dwellings. 
(CASE STUDY) READ ABSTRACT |

Multi-channel Retailing: The Route to Customer Focus - Putting the Customer First by Moving from Multiple Channels to Multi-channel Retailing by IBM

May 2008 - (Free Research)
This document elaborates on how successful retailers are using multichannel retailing to make operating model change to put the customer at the heart of their organisations. 
(WHITE PAPER)

SAP Business Communications Management Rapid-Deployment Solution by SAP America, Inc.

March 2011 - (Free Research)
See how SAP has combined SAP Business Communications Management with implementation services to help you quickly and predictably improve customer service and reduce operational costs in inbound contact centers. The all-IP contact-center solution works with SAP CRM to further increase customer service benefits. 
(WHITE PAPER) READ ABSTRACT |

LA Water System Goes Digital by Autodesk

November 2008 - (Free Research)
Learn how the Los Angeles Department of Water and Power, the United States' largest municipal utility, uses Autodesk software solutions to complete work faster, reduce data errors, and accept and deliver city data in its native format. 
(CASE STUDY) READ ABSTRACT |

IDC: How Red Hat's Enterprise Application Platform 6 is Extending Business Value by Red Hat

January 2013 - (Free Research)
This IDC Report leverages primary and buyer-focused research to better understand the business benefits of EAP adoption and modernization from the customer's perspective. 
(WHITE PAPER) READ ABSTRACT |

Leadership Makes the Difference during Times of Global Financial Crisis: Optimizing Business Cycles through Technology Investment by SAP America, Inc.

January 2009 - (Free Research)
Investing in the right IT platform and end-to-end business processes enables companies to simplify the IT landscape and reduce total it cost. 
(WHITE PAPER) READ ABSTRACT |

Enabling Agile and Intelligent Businesses by Oracle Corporation

June 2009 - (Free Research)
Oracle SOA Suite 11g is a significant step forward toward empowering enterprises across the chasm to the next generation business applications that is powered by a platform delivering rapid composition, comprehensive lifecycle management, customizability, and easy upgrades. 
(WHITE PAPER) READ ABSTRACT |

Driving Revenue Through CRM Integration by Marketo

June 2013 - (Free Research)
In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience. 
(WHITE PAPER) READ ABSTRACT |

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