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Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.  (CASE STUDY) READ ABSTRACT |

10 Quick Wins for Sales & Marketing by ZoomInfo November 2009 - (Free Research) In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.  (EBOOK) READ ABSTRACT |

Microsoft Podcast: Pivotal CRM Innovates with Microsoft Technologies by Pivotal CRM, a CDC Software solution November 2009 - (Free Research) This podcast explains how Pivotal 6 increases user adoption and productivity by mirroring the familiar Microsoft interface and embedding Microsoft Outlook and SharePoint within the CRM system.  (PODCAST) READ ABSTRACT |

Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars by Citrix Online November 2009 - (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.  (WHITE PAPER) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company) July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

Oracle Accelerate - Not Just Smart but Timely by Oracle Corporation March 2009 - (Free Research) This paper gives you an overview of how Ovum has helped penetrate the upper-midmarket. Even when the slowing growth of the market hasn't.  (WHITE PAPER) READ ABSTRACT |

Driving Business Process Productivity by Tuning Your Customer-Centric Business Processes for Profit by Microsoft September 2009 - (Free Research) This webcast demonstrates how Microsoft Dynamics CRM can be used to capture and manage structured and unstructured sales and marketing customer data within a single, integrated system can help increase your organization's return on investment.  (WEBCAST) READ ABSTRACT |

Virtualization Flash Demo by CA November 2009 - (Free Research) View this Flash demo on virtualization to understand how CA can help you accelerate your time to market, achieve operational excellence across physical and virtual environments and reduce risk associated with virtualization.  (PRODUCT DEMO) READ ABSTRACT |

Best Practices of the Best-Run Sales Organizations by SAP AG June 2009 - (Free Research) Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle.  (WHITE PAPER) READ ABSTRACT |

IT Service Delivery: From Basic Automation Through to Managed Services by N-able Technologies September 2008 - (Free Research) This paper examines the changing IT services market and why IT service providers need to improve the way they do business.  (WHITE PAPER) READ ABSTRACT |

Selling to the C-Level: How to Convince Company Leaders to Buy by ZoomInfo November 2009 - (Free Research) This paper examines how to conduct successful C-level sales calls and the psychological strategies and linguistic tactics that help you convince company leaders to buy. Read on to learn the five steps for conducting the successful C-level sales call.  (WHITE PAPER) READ ABSTRACT |

Practical and Flexible IT Service Management for the Real World by Numara Software January 2009 - (Free Research) This webinar will show you why Numara® FootPrints® 9, a highly flexible and practical service desk solution, is the best value in the service desk market today.  (WEBCAST) READ ABSTRACT |

Capturing Cost Savings Today and Market Share Tomorrow with HP and Oracle Solutions by Hewlett Packard Company and Intel July 2009 - (Free Research) Join Forrester analyst Galen Schreck for a discussion on maintaining readiness for recovery in 2010. He shares ideas on the topic, starting with consolidation and infrastructure, combining virtualization and automation to reduce your cost, making better hardware decisions, and optimizing your data center facilities.  (WEBCAST) READ ABSTRACT |

SAP® Business All-in-One Fast-Start Program: Creating Affordable, Flexible Solutions for Faster Value by SAP AG February 2008 - (Free Research) The SAP® Business All-in-One fast-start program enables you to configure a solution online, obtain an estimate of costs, and implement the solution quickly and cost-effectively. It delivers rapid time to value and lets you tailor the solution to meet your changing needs, protecting your long-term investment.  (WHITE PAPER) READ ABSTRACT |

Document Automation Strategies in a SaaS Environment by Esker Inc. September 2009 - (Free Research) This podcast explores what makes Software as a Service (SaaS) a solid strategy to automate processing of vendor, customer and sales documents and discusses why this is fast becoming a popular option for cost-conscious businesses.  (PODCAST) READ ABSTRACT |

Self-Service That Really Serves by Oracle Corporation June 2009 - (Free Research) To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.  (WHITE PAPER) READ ABSTRACT |

It's Time to "Go Commando" by Birst June 2009 - (Free Research) Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.  (WHITE PAPER) READ ABSTRACT |

Best Practices in Reconciliation: A Practical Guide for Asset Managers by Advent Software, Inc July 2008 - (Free Research) This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed.  (WHITE PAPER)

How Your Medium-Size Business Can Join the Business Intelligence (BI) Revolution by Birst June 2009 - (Free Research) This webcast discusses the latest advances in business intelligence solutions for medium-sized businesses. Watch this webcast to learn how your mid-sized company can make the most out of BI.  (WEBCAST) READ ABSTRACT |

Research Management Solutions: Bringing the Benefits of Automation to the Front Office by Advent Software, Inc December 2008 - (Free Research) How does a firm or fund manager assess his/her research management needs and choose the best solution? This document helps by identifying pain points in the research workflow that RMS must address, describing how RMS supports investment process and decision making, and highlighting key features to consider when evaluating RMS solutions.  (WHITE PAPER)

The iPhone is Here to Stay: What’s an Enterprise to do About it? by Sybase, Inc. September 2009 - (Free Research) Read this brochure to learn how iAnywhere Mobile Office offers enhanced network security, data protection, device management, profile administration, cross-platform support, and deployment features all available through Apple’s App Store.  (BROCHURE) READ ABSTRACT |

Insurance Video: 50% Speed to Market Gains with BRMS by IBM March 2009 - (Free Research) Check out this webcast to hear discussions from Kyle Kelt, Director of IT for VSP; Donald Light, Senior Analyst/Insurance Group for Celent, and domain experts from IBM and ILOG, an IBM Company.  (WEBCAST) READ ABSTRACT |

Continuous Innovation for Product and Service Leadership: An Approach Driven by Business Value by SAP America Inc October 2009 - (Free Research) The need to keep product and service offerings fresh is not a new concept in business today, but the new approach is involving a network of business partners and even customers in their quest to innovate. This process is called "continuous product and service innovation."  (WHITE PAPER) READ ABSTRACT |

VUE Software: Enterprise Incentive Management by CSSI VUE Software solves the complexities of insurance sales commission and incentive compensation plans by delivering flexibility and automation. VUE Software’s web-enabled EIM solution reduces costs while driving accuracy and efficiency into your organization. This comprehensive solution provides the ease of a total solution from one vendor.  (SOFTWARE PRODUCT)

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