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Forrester Research: The Total Economic Impact™ Of Microsoft Unified Communications Products and Services by Microsoft Corporation India Pvt Ltd August 01, 2007 - (Free Research) Unified communications (UC), offers the promise of converging voice, data, and video communication and of eliminating many roadblocks in communication. In conducting these in-depth interviews with Microsoft UC products customers, Forrester found that organizations can achieve significant productivity improvements and cost savings.  (ANALYST BRIEF) READ ABSTRACT |

State of the Business Process Management Market 2008 by Oracle Corporation August 01, 2008 - (Free Research) Over the last few years, BPM has seen rapid growth because it succeeds where earlier approaches have failed -— uniting business strategists and technologists together with a shared set of tools to accomplish common goals. The future promises even more explosive growth as BPM products continue to mature. Read on to learn more.  (WHITE PAPER) READ ABSTRACT |

Blackberry Professional Software Boosts Productivity of Manufacturer's Mobile Marketing Representatives by BlackBerry February 26, 2009 - (Free Research) Absolute Brilliance installed BlackBerry Professional Software and realized immediate productivity improvements among head office staff and within their mobile marketing team.  (CASE STUDY) READ ABSTRACT |

Podcast: Integrating Customer Contact Preferences into your CRM System by Gryphon Networks December 14, 2009 - (Free Research) This podcast shares techniques for communicating with your customers in an acceptable manner that fits their preferences while expanding your marketable universe.  (PODCAST) READ ABSTRACT |

Ready Access to Real-Time Data Helps Small Businesses Thrive by SAP AG February 01, 2008 - (Free Research) Today there is new and affordable technology that enables small businesses to access current data from any location, respond quickly to change, and thrive in a volatile business environment. A good example of this technology is the SAP® Business One application. Read this white paper to learn more!  (WHITE PAPER) READ ABSTRACT |

Load Testing 2.0 - The Next Generation of Load Testing for the Web 2.0 World by Gomez July 09, 2009 - (Free Research) Read this paper to learn why Load Testing 2.0 solutions are needed and who benefits. Learn best practices to get business value out of advanced load testing features, the limits of load testing 1.0 solutions, how today's approach complements existing 1.0 solutions, and what factors are important for selecting successful Load Testing 2.0 solutions.  (WHITE PAPER) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP AG February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds by SAP AG September 17, 2008 - (Free Research) As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.  (WHITE PAPER) READ ABSTRACT |

How to Market and Sell Services with Webinars by Citrix Online November 10, 2009 - (Free Research) This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget.  (WEBCAST) READ ABSTRACT |

The Responsive Supply Chain: Managing Market Events in the Consumer Goods Industry by SAP AG September 18, 2008 - (Free Research) This report focuses on the market events that impact demand. It explains the six market event categories that cannot be controlled but can be effectively managed if the right processes and technologies are in place.  (WHITE PAPER) READ ABSTRACT |

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP AG January 01, 2006 - (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.  (WHITE PAPER) READ ABSTRACT |

Responding Quickly to Changing Markets: Anticipate, Adapt, Excel by SAP AG January 23, 2009 - (Free Research) This paper examines how to tap into the potential of your nimbler organization by instituting efficient operations. Learn how to predict and respond quickly to changing market trends and customer demands.  (WHITE PAPER) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2 by SAP AG August 01, 2007 - (Free Research) Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.  (WHITE PAPER) READ ABSTRACT |

Be Prepared! Leverage SAP PLM to Navigate Through Uncertain Times by SAP America Inc July 22, 2009 - (Free Research) This webcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.  (WEBCAST) READ ABSTRACT |

Channel Sales Management: New Applications for High-Tech Vendors by SAP AG January 23, 2009 - (Free Research) Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.  (WHITE PAPER) READ ABSTRACT |

Boost ROI with Faster, Easier, VISUAL Analytics by SPSS Inc. Worldwide Headquarters February 24, 2009 - (Free Research) Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul>  (WEBCAST) READ ABSTRACT |

How to Sell Network Security to the Healthcare Industry by WatchGuard Technologies, Inc. July 01, 2009 - (Free Research) Use this white paper to enhance your knowledge of healthcare IT spending decisions and how to successfully engage the healthcare market with the right technology services and solutions. With a heightened awareness of industry trends, challenges, players, and needs, you will be better equipped to sell to healthcare providers.  (WHITE PAPER) READ ABSTRACT |

SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses by SPSS Inc. Worldwide Headquarters February 12, 2009 - (Free Research) Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data.  (WEBCAST) READ ABSTRACT |

How to Market and Sell Services with Webinars by Citrix Online June 01, 2009 - (Free Research) This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.  (WHITE PAPER) READ ABSTRACT |

State of the Data Integration Market by Oracle Corporation November 20, 2008 - (Free Research) This white paper reviews the state of the market for data integration for 2008 and 2009. It defines data integration, discusses the trends in the data integration market, and provides lessons learned from real implementations.  (WHITE PAPER) READ ABSTRACT |

9 Management Practices for Exceptional Webinars by Citrix Online August 19, 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.  (WHITE PAPER) READ ABSTRACT |

A Guide to the Value of Reliable Data in Retail Banking by DataFlux Corporation November 02, 2009 - (Free Research) Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.  (WHITE PAPER) READ ABSTRACT |

Improve Customer Relationships Using the 2007 Office System by Microsoft September 09, 2009 - (Free Research) This webcast demonstrates how Microsoft software can help you develop more profitable customer relationships by simplifying how your employees work with colleagues, partners, and customers.  (WEBCAST) READ ABSTRACT |

Microsoft Dynamics Webcast: Beyond the Boundaries of Traditional CRM by Microsoft September 09, 2009 - (Free Research) Watch this webcast to learn the concrete ways Microsoft Dynamics CRM can help you attain a 360-degree view of your customers.  (WEBCAST) READ ABSTRACT |

Sales and Marketing: The New Power Couple by Microsoft December 01, 2008 - (Free Research) This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.  (WHITE PAPER) READ ABSTRACT |

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