Read this white paper to learn about a core set of marketing-related metrics that can be understood and tracked by every executive, especially those in marketing. These metrics are necessary to keep executives, especially in marketing, on top of financial, market, and customer trends, as well as sales and marketing benchmarks. 

This white paper discusses why Dell chose BMC's CONTROL-M when they embarked on a broad initiative to integrate and upgrade its IT services to better satisfy business needs. 

This white paper is an excerpt from the book "Scaling Software Agility: Best Practices for Large Enterprises", and describes the iteration pattern and activities that a team engages in to create tested, value-delivered code in a short time box. 

This white paper will explore the impact agile development methodologies are having on the Project Management community, what new skills are required, and what the Project Manager can do to ease the transition. 

Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 

Effective and efficient management of master data within the manufacturing sector is a key factor in reducing TCO, providing accurate global spend analysis and improved reporting and decision making. Implementing SAP's Master Data Management solution into an organization enables the backbone of a complete data governance model to be established. 

Sun GlassFish Enterprise Service Bus (ESB) has been designed to catalyze a lightweight business integration deployment project. It offers a "fit-to-purpose" mix of features, functionality, extensibility, and support at the best cost possible, with minimal overheads for development. 

Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others. 

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 

Guardianship Program is involved in all decisions like paying bills, medical treatments, rent for each person in its system and to manage this they implemented an Oracle Database and Oracle Developer Tool. 

Sales Partnerships needed a way to coordinate the activities of the outsourced sales force services it offers. They wanted a solution that would help maximize the productivity of the sales force by tracking sales activities, handling territory management, and creating a high level of accountability for the sales representatives working...