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Emperors Palace: South African gaming resort takes the gamble out of marketing campaigns by SPSS Inc. Worldwide Headquarters May 04, 2009 - (Free Research) Gaming is a fast-growing market in South Africa, due to the rapidly emerging middle class. As entertainment spending is increasing, Emperors Palace wanted to enhance the impact of its marketing to make the company more competitive. Read how SPSS helped them achieve this.  (CASE STUDY) READ ABSTRACT |

Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2 by Microsoft September 09, 2009 - (Free Research) Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction.  (WEBCAST) READ ABSTRACT |

Best Practices: Protect Your Online Revenue Through Web Performance Testing by Gomez September 24, 2009 - (Free Research) Tune in to this webcast to hear from an industry expert as she discusses drivers and best practices for effective web performance testing and quality life-cycle management for today's rich and complex applications.  (WEBCAST) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP AG February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

Data Quality: A Survival Guide For Marketing by SAP AG June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.  (WHITE PAPER) READ ABSTRACT |

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online December 01, 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.  (WHITE PAPER) READ ABSTRACT |

Learn More About KnowledgeStorm by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.  (WHITE PAPER) READ ABSTRACT |

Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc (E-mail this company) April 2006 - (Free Research) KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.  (WHITE PAPER) READ ABSTRACT |

Retail Today: Understand Customers, Anticipate Needs, and Inspire Loyalty by SAP AG December 2007 - (Free Research) Read how the software and tools SAP provides can help retailers succeed today by understanding their customers, anticipating their needs, and inspiring their loyalty as long-term customers by meeting those needs as they arise.  (WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division October 2009 - (Free Research) This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.  (WEBCAST) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!  (WEBCAST) READ ABSTRACT |

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company) August 2005 - (Free Research) This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.  (ANALYST REPORT) READ ABSTRACT |

Make CRM Work the Way Salespeople Do by Oracle Corporation October 2009 - (Free Research) This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.  (WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Controlling Electronic Information: Managing the Flood by RSD September 2009 - (Free Research) Many companies use electronic documents to conduct business, but there is only so much storage to hold all of this data. This expert Presentation Transcript discusses how to archive messages without having to manually delete items on a monthly basis.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Presentation Transcript: The Power of Universal Patterns and Models for Master Data Management by Embarcadero Technologies, Inc. October 2009 - (Free Research) In this presentation transcript featuring best-selling author, Len Silverston, learn how to implement universal patterns for data modeling to improve management flexibility. Gain insight into various modeling choices to meet your organization's needs. Discover how to improve quality and reduce management costs by re-using patterns.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company) July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company) June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.  (WHITE PAPER) READ ABSTRACT |

Osterman Research: How to Lower Email Costs While Increasing Reliability by Concentric April 2009 - (Free Research) This white paper, sponsored by Concentric, discusses the critical nature of email and the importance of understanding the total cost of ownership for providing email. It also provides some examples of the cost of providing Exchange on-premise for organizations of various sizes developed from a cost model developed by Osterman Research.  (WHITE PAPER) READ ABSTRACT |

Presentation Transcript: The Changing Nature Of Cyber Crime, Attackers, Counter Measures and New Models For Defense In Depth by ESET December 2009 - (Free Research) The threat environment has changed drastically in recent years. Threats are more complicated and attackers are part of organized groups seeking profit rather than fame. In this Presentation Transcript, Charles Kolodgy of IDC highlights some attackers' successes, countermeasures in risk reduction, and a new model for defense-in-depth.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Presentation Transcript: Getting There From Here: Delivering Unified Communications to Your Organization by IBM September 2009 - (Free Research) This presentation explains the business value of unified communications to improve productivity by streamlining processes. Discover how to get started and which considerations to keep in mind when implementing this technique. Gain an understanding of various use cases of this approach and determine which applications best fit your needs.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.  (ANALYST REPORT) READ ABSTRACT |

Presentation Transcript: Enabling Total Spend Analysis in the Enterprise by TIBCO Spotfire Division December 2009 - (Free Research) In this transcript of the webcast, TIBCO Spotfire's John Callan will discuss how you can perform Total Spend Analysis to help drive supplier consolidation, contract compliance and identify maverick spend in a user-friendly, visual analysis environment.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

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