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The Science and Art of Selling by Genius.com

October 07, 2009 - (Free Research)
This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts. 
(WHITE PAPER) READ ABSTRACT |

Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results by Genius.com

October 07, 2009 - (Free Research)
Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues. 
(WHITE PAPER) READ ABSTRACT |

Increase Profits and Customer Satisfaction in the Communications Industry by Infor CRM

December 05, 2008 - (Free Research)
Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth. 
(WHITE PAPER) READ ABSTRACT |

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)

October 2006 - (Free Research)
In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 
(ANALYST REPORT) READ ABSTRACT |

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)

June 2006 - (Free Research)
SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 
(CASE STUDY) READ ABSTRACT |

Creating Sales Opportunities with Lead Scoring by Genius.com

October 2009 - (Free Research)
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. 
(WHITE PAPER) READ ABSTRACT |

Oracle Accelerate - Not Just Smart but Timely by Oracle Corporation

March 2009 - (Free Research)
This paper gives you an overview of how Ovum has helped penetrate the upper-midmarket. Even when the slowing growth of the market hasn't. 
(WHITE PAPER) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company)

July 2007 - (Free Research)
Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 
(WEBCAST) READ ABSTRACT |

Driving Business Process Productivity by Tuning Your Customer-Centric Business Processes for Profit by Microsoft

September 2009 - (Free Research)
This webcast demonstrates how Microsoft Dynamics CRM can be used to capture and manage structured and unstructured sales and marketing customer data within a single, integrated system can help increase your organization's return on investment. 
(WEBCAST) READ ABSTRACT |

Content Mapped to Buying Stages Powers Nurturing Results by Genius.com

October 2009 - (Free Research)
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. 
(WHITE PAPER) READ ABSTRACT |

Best Practices in Reconciliation: A Practical Guide for Asset Managers by Advent Software, Inc

July 2008 - (Free Research)
This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed. 
(WHITE PAPER)

Capturing Cost Savings Today and Market Share Tomorrow with HP and Oracle Solutions by Hewlett Packard Company and Intel

July 2009 - (Free Research)
Join Forrester analyst Galen Schreck for a discussion on maintaining readiness for recovery in 2010. He shares ideas on the topic, starting with consolidation and infrastructure, combining virtualization and automation to reduce your cost, making better hardware decisions, and optimizing your data center facilities. 
(WEBCAST) READ ABSTRACT |

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc (E-mail this company)

February 2007 - (Free Research)
Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 
(WHITE PAPER) READ ABSTRACT |

NBA Basketball Team Scores with Sales Force Automation Tool by Microsoft

April 2008 - (Free Research)
Read how a Microsoft Dynamics solution helped a NBA Basketball team gain benefits such as system connectivity, sales force automation, and enhanced productivity. 
(CASE STUDY) READ ABSTRACT |

Sales and Marketing: The New Power Couple by Microsoft

December 2008 - (Free Research)
This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization. 
(WHITE PAPER) READ ABSTRACT |

Visibility Through The Funnel: Integrating Advanced Analytics with Salesforce for Greater Insight in the Business by SAP BusinessObjects

June 2009 - (Free Research)
This Beagle Research Group Profile examines how analytics solutions such as OnDemand solutions by Business Objects can help Salesforce users to strategically leverage sales and other data. 
(WHITE PAPER) READ ABSTRACT |

Practical and Flexible IT Service Management for the Real World by Numara Software

January 2009 - (Free Research)
This webinar will show you why Numara® FootPrints® 9, a highly flexible and practical service desk solution, is the best value in the service desk market today. 
(WEBCAST) READ ABSTRACT |

Microsoft Dynamics CRM Online Case Study: Data Reduction Systems by Microsoft

September 2009 - (Free Research)
Learn why Data Reduction Systems, an information and data retention service provider switched Microsoft Dynamics CRM from salesforce.com to improve all areas of customer management. 
(CASE STUDY) READ ABSTRACT |

Microsoft Dynamics RoleTailored Business Productivity: "Software Designed for Your People" by Microsoft

March 2007 - (Free Research)
By automating and streamlining financial, customer relationship and supply chain processes, Microsoft Dynamics brings together people, processes and technologies, increasing the productivity and effectiveness of the business, and helping drive business success. Explore the Microsoft Dynamics Customer Model and how it's reflected in this software. 
(WHITE PAPER) READ ABSTRACT |

Increase Sales Productivity by Creating a Connected and Collaborative Sales Force by Microsoft

September 2009 - (Free Research)
Find out how you can get the sales solution of the future today. In this webcast, you learn how creating a connected, collaborative sales team can help you win new business, as well as keep the business you already have. 
(WEBCAST) READ ABSTRACT |

Multitenant CRM Enables Rapid Deployment, Flexible Foundation for Field Sales Team by Microsoft

October 2008 - (Free Research)
Facing rapid growth, U.S. Dynamics Field Sales needed a sales force automation tool that would map to the team's unique solution-selling process and drive adoption among sales staff. Working with Microsoft® IT, U.S. Dynamics Field Sales deployed Microsoft Dynamics® CRM and integrated it with its legacy CRM system, providing the team with... 
(CASE STUDY) READ ABSTRACT |

Data Center Automation - A Forrester 2008 Report by Hewlett-Packard Company

April 2008 - (Free Research)
This Forrester research brief reviews the top vendors in data center automation (DCA) and rates HP the highest due to the breadth of their solution in the very competitive DCA market. 
(ANALYST REPORT) READ ABSTRACT |

Ready Access to Real-Time Data Helps Small Businesses Thrive by SAP AG

February 2008 - (Free Research)
Today there is new and affordable technology that enables small businesses to access current data from any location, respond quickly to change, and thrive in a volatile business environment. A good example of this technology is the SAP® Business One application. Read this white paper to learn more! 
(WHITE PAPER) READ ABSTRACT |

The Forrester Wave™: Functional Testing Solutions, Q3 2008 by Hewlett-Packard Company

February 2009 - (Free Research)
Forrester conducted an evaluation of six functional testing solutions vendors across 96 criteria. Read this report to find out the details of their evaluation. 
(ANALYST REPORT) READ ABSTRACT |

Email Security: Magic Quadrant for Email Security Boundaries, 2008 by Proofpoint, Inc.

October 2009 - (Free Research)
The email security market is maturing, but speed and breadth of spam detection, and management and reporting capabilities, continue to differentiate vendors. This paper will discuss what you need to know about spam filtering, outbound content filtering, and available email security solutions in various delivery models. 
(WHITE PAPER) READ ABSTRACT |

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