Marketing Automation Applications White Papers, Marketing Automation Applications Software, Marketing Automation Applications Research, Hardware and Services

Webcast: Connecting Customer Experience Management to Increased Revenue by Ektron, Inc.

January 09, 2012 - (Free Research)

Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts.

(WEBCAST)

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Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)

June 2006 - (Free Research)

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.

(CASE STUDY)

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Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company)

July 2007 - (Free Research)

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

(WEBCAST)

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How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)

October 2006 - (Free Research)

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.

(ANALYST REPORT)

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Leading Interactive Games Designer Accelerates Business Intelligence Program by Cisco Systems, Inc.

January 2012 - (Free Research)

In this white paper, Rajesh K. Gupta, Electronic Arts' senior manager of applications for business intelligence (BI) and data services, explains how EA avoids many costly problems due to timely data access. Read this now to gain insight into how EA deployed job scheduling software and what benefits it reaped by doing so.

(WHITE PAPER)

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Station Casinos uses workload automation solution to deliver smoother audits and increase customer loyalty by Cisco Systems, Inc.

January 2012 - (Free Research)

In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges.

(WHITE PAPER)

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Best Practices in Reconciliation: A Practical Guide for Asset Managers by Advent Software, Inc

July 2008 - (Free Research)

This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed.

(WHITE PAPER)

vokeStream Market Snapshot: Automated Testing of Networks and Connected Devices by Fanfare

November 2007 - (Free Research)

Service providers and network equipment manufacturers are adding automation to their pre-production testing process for a combination of reasons. This Market Snapshot will focus on the need for test automation of networks and connected devices, identify a path to automation adoption and provide an overview of the market.

(ANALYST REPORT)

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IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation

December 2010 - (Free Research)

This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions.

(CASE STUDY)

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iTest Team - Rapid Test Automation for Equipment and Devices by Fanfare

iTest Team is an integrated test environment for developers, testers, and automation teams. It offers a unified approach for rapidly developing, automating, and maintaining test cases. iTest Team tests complex equipment and systems that are accessed through various protocols, such as command line interfaces, Web interfaces, SNMP, or command shells.

(SOFTWARE PRODUCT)

Maximize the Value of On-Demand CRM with On-Demand Reporting by Business Objects

August 2007 - (Free Research)

Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner.

(WHITE PAPER)

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E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy by SugarCRM Inc.

September 2010 - (Free Research)

This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization.

(EBOOK)

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Network Equipment Testing : How to Effectively Manage its Complexity by Fanfare

February 2007 - (Free Research)

This report examines the people, process and technology supporting network equipment testing. It provides insight on how various companies measure the value testing delivers during release process. Voke. Inc, also provides recommendations on resolving the growing challenges for testing organizations.

(ANALYST REPORT)

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Oracle Database - The best choice for Siebel Applications by Oracle Corporation

April 2010 - (Free Research)

This white paper covers the business and technology reasons behind customers' continued choice of Oracle Database for their Siebel Applications deployments.

(WHITE PAPER)

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The Innovation Barrier: Has Testing Fallen Behind Development? by Fanfare

February 2007 - (Free Research)

Constant product innovation has contributed to a thriving equipment-manufacturing industry, however, fewer time-saving tools are available to QA than developer groups. As a result, testing is becoming an innovation barrier. This paper examines the innovation barrier: its causes, effects, & what’s needed to restore the vigorous pace of innovation.

(WHITE PAPER)

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An Alternate Perspective on how Accurate ETL and Data Integration Improves Business Intelligence (BI) by Cisco Systems, Inc.

January 2012 - (Free Research)

Read this brief white paper and learn how many business intelligence (BI) teams, such those at Electronic Arts (EA), are shifting their perspective on extract, transform and load (ETL) job scheduling to an enterprise-oriented view, elevating efficiency and offering greater control and data accuracy.

(WHITE PAPER)

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Expert tips for realizing maximum private cloud benefits by CA Technologies.

June 2011 - (Free Research)

Many organizations either already have a private cloud, plan to build one or at least have considered in-house cloud as an option. This expert e-guide explains which tools to use to unlock the full benefits of a private cloud and more.

(EGUIDE)

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Recruitment Technology: Quality Candidates and Quality Process by SAP America, Inc.

July 2011 - (Free Research)

This analyst brief from the Aberdeen Group explores the recent trend of recruitment automation. Continue reading for access to the value findings and to learn how automation can provide better quality candidates without increasing the time or cost of the hiring process.

(ANALYST BRIEF)

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Risk Management and Product Delivery in Consumer Lending by ILOG, an IBM Company

September 2008 - (Free Research)

Amid the ongoing impact of the sub-prime meltdown and the ensuing credit crunch, lenders are facing a much tougher market than has been seen for some time. Business Rules Management Systems (BRMS) can enhance risk management, lending process streamlining and flexibility.

(WHITE PAPER)

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Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

July 2006 - (Free Research)

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism.

(ANALYST REPORT)

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The Proven ROI of Development Testing: An in-depth analysis of Coverity customer experiences by Coverity

February 2012 - (Free Research)

Development testing has been proven to find more bugs and identify problems in complex code much faster than any other method. In this white paper you will learn about the ROI realized by twelve companies utilizing development testing in a wide range of industries and learn how to build your own business case.

(WHITE PAPER)

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Twenty-three reasons why companies choose integrated XBRL by IBM

May 2011 - (Free Research)

This paper discusses how companies around the world must determine how they will approach compliance with the mandated use of XBRL. Learn the proper approach to accelerate financial reporting, decrease errors, streamline processes and ultimately, lower costs.

(WHITE PAPER)

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Top Five Obstacles Companies Face and How to Overcome Them by SAP America, Inc.

January 2012 - (Free Research)

This white paper addresses five obstacles that small businesses and midsized companies face.

(WHITE PAPER)

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Using Advanced Analytics to Gain Insights into Your Revenue Stream by SAP America, Inc.

February 2009 - (Free Research)

This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.

(WHITE PAPER)

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Dynamic workload management: Simplify, improve and save by BMC Software, Inc.

October 2011 - (Free Research)

It’s no surprise that IT organizations need to simplify and control complex business processes while reducing costs. That's why it's important to identify underperforming management processes within the data center and systematically make these processes more effective by using a combination of best practices and intelligent automation.

(PODCAST)

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