This report focuses on the market events that impact demand. It explains the six market event categories that cannot be controlled but can be effectively managed if the right processes and technologies are in place. 

This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget. 

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 

KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads. 

The emergence of Software as a Service-based applications has enabled organizations to get new applications up and running quickly and cheaply, saving resources for mission-critical tasks. 

Unstructured data growth is straining traditional file systems and NAS architectures. IT managers are struggling to find ways to improve resource usage, while simultaneously improving service levels. This webcast highlights a file-based storage system that solves these issues and establishes a platform for future Cloud computing infrastructure. 

As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this. 

This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy. 

Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands. 

The need to keep product and service offerings fresh is not a new concept in business today, but the new approach is involving a network of business partners and even customers in their quest to innovate. This process is called "continuous product and service innovation." 

This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly. 

This paper is meant to help operators embrace a new strategy for differentiating and competing successfully in a market characterized by flux. 

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.