As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included. 

This brief paper outlines a solution that seamlessly synchronizes your customer relationship management (CRM) and enterprise resource planning (ERP) data to grant you timely access to the information you need to make pivotal and proper business decisions. 

With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 

Technology leaders in midsize businesses have a handful of integration approaches to choose from: wrestle with sophisticated enterprise application integration (EAI) tools, write custom code, or use the simple and rapid approach of pre-packaged integrations from WebSphere Cast Iron. 

In this white paper, Dan Moore, the senior vice president of professional services at IBM, Cast Iron reviews the current application environment in light of emerging trends, describes an ideal complete integration solution and discusses common sense best practices as well as pitfalls. 

Learn how to make your presentation stand out from the crowd and make 'death by slide presentation' a thing of the past with this book extract especially written for IT professionals. 

The upsurge in cloud computing presents development teams with challenges that may require them to rethink  established ways of building applications. Read this e-book, which discusses languages for cloud computing, distributed caching, scaling horizontally, and changing data architectures midcloud, for further discussion of these issues. 

This paper focuses on re-defining the job of project manager to better fit the self-managed team environment, one of the core Agile principles. Special emphasis is placed on the shift to servant leadership, with its focus on facilitation and collaboration 

This paper examines the primary data threats that currently concern chief security officers (CSOs) and IT security management within enterprises, and recommends best-practice techniques to minimize and overcome risks to data security. These best practices have been successfully implemented and deployed in organizations. 

The telecommunications industry was already in a redefining shift in consumer preferences, business models and infrastructure development prior to the  economic crisis. Faced with challenges in declining revenues, a maturing mobile industry and increased competition from new entrants, the industry finds itself in dire need of new models for growth. 

In today's challenging economy, cutting costs while achieving more is critical to success. Discover how to easily connect your cloud-based applications with each other and with your on-premise applications – in just days, without burdening specialist resources or resorting to custom programming. 

This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing.