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Data Driven Marketing by IBM October 05, 2009 - (Free Research) Read this report to learn the findings of an Aberdeen Group study examining how organizations are using data to impact marketing performance and marketing effectiveness. This study offers best practices from hundreds of organizations that identify how to use data to achieve superior performance.  (ANALYST REPORT) READ ABSTRACT |

Demand and Sales Funnel Analytics – How Forward Thinking Marketing Organizations Deliver Competitive Differentiators by IBM March 16, 2010 - (Free Research) Read this paper for a series of research briefs discussing addressing demand and sales funnel analytics. Topics covered include business intelligence tools, marketing BI tools, the coming of age of Marketing Operations, and the demand waterfall.  (WHITE PAPER) READ ABSTRACT |

Maximizing Website Return on Investment: The Crucial Role of High-Quality Search by Google Search Appliance March 16, 2010 - (Free Research) At a time when customers are conscious of new expenditures, organizations are looking to deploy solutions that provide substantive and fast ROI. Read this white paper to learn how Google search solutions provide organizations with a simple way to increase revenues.  (WHITE PAPER) READ ABSTRACT |

Top Benefits of Implementing an Integrated Email Channel Strategy by ColdSpark, Inc. March 09, 2010 - (Free Research) Today, most marketing offers are easily lost in the large volume of emails we all receive.  The big question is: How can you make your emails stand out from the rest? In this podcast, learn steps to developing and implementing a successful email communications strategy that resonates well with your audience.  (PODCAST) READ ABSTRACT |

Best Practices in Reconciliation: A Practical Guide for Asset Managers by Advent Software, Inc July 2008 - (Free Research) This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed.  (WHITE PAPER)

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.  (WHITE PAPER) READ ABSTRACT |

Surviving and Thriving in a Challenging Market: How Customer-centric Strategies Can Help Financial Services Firms Weather Market Volatility and Economic Uncertainty by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This white paper explains how financial services firms across the industry and around the globe can use customer-centric strategies and CRM tools to maximize the value and loyalty of their client base and gain insight into new areas of opportunity.  (WHITE PAPER) READ ABSTRACT |

Eco-sustainable wireless service: Opening new markets through cost-effective, alternative energy wireless base stations by Alcatel-Lucent October 2009 - (Free Research) About a billion people worldwide do not have access to telecommunications services, mostly from lack of a power grid that can support network infrastructure. Traditional wireless networks for remote locations rely on costly generators that are hard on the environment. Read this whitepaper to learn about cost effective and eco-friendly alternatives.  (WHITE PAPER) READ ABSTRACT |

IDC Vendor Profile: CommVault Gains Market Share and Continues to Outperform Storage Software Markets by CommVault Systems, Inc. February 2010 - (Free Research) Over the past five years, the storage software industry has faced consolidation. Large incumbents have acquired innovative technology from start-ups and emerging companies. CommVault Systems (CVLT) is a data and information management software provider challenging traditional incumbents.  (ANALYST REPORT)

As the market turns around... a hot new communications service market emerges by Hewlett-Packard Company November 2009 - (Free Research) Communications as a service (CaaS) is a hot new market that promises to grow quickly. Small and medium businesses (SMBs) that need enterprise-class communications services already do business with service providers. This study focuses on the factors that are driving CaaS and how service providers can take advantage of them.  (WHITE PAPER) READ ABSTRACT |

The Impact of Carrier Ethernet on Service Providers by Dorado Software September 2009 - (Free Research) Mobile internet access and the explosive demand for high bandwidth services on mobile devices have created a pivotal point for service providers. Those providers that can meet the new demands while increasing efficiency will be able to increase their market share, while those that are not will lose ground. Read on to learn how to keep up.  (WHITE PAPER) READ ABSTRACT |

Podcast: Microsoft Hyper-V vs. Market Leaders by Dell and Microsoft March 2009 - (Free Research) In this podcast, senior enterprise IT architect Nelson Ruest breaks down VMware ESX Server, Citrix XenServer and Hyper-V, providing details on what each product has to offer.  (PODCAST) READ ABSTRACT |

Microsoft Hyper-V vs. Market Leaders by Dell and Microsoft March 2009 - (Free Research) In this videocast, senior enterprise IT architect Nelson Ruest breaks down VMware ESX Server, Citrix XenServer and Hyper-V, providing details on what each product has to offer.  (VIDEO) READ ABSTRACT |

As The Market Turns Around A Hot New Communications Service Market Emerges by Hewlett-Packard Company February 2010 - (Free Research) Communications as a service (CaaS) is a hot new market that promises to grow quickly. In CaaS, communications technology is located in a data center of a communications service provider, and is owned and managed by the service provider as a multi-tenant infrastructure. Read the white paper for more information on Communications as a service.  (WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Discover New Revenue Streams - Add Managed Hosting to your Managed Services by Verio February 2010 - (Free Research) In this presentation transcript, join Zeus Kerravala, of the Yankee Group, and Janine Soika, a channel marketing leader from Verio, for a quick discussion that will jumpstart your monthly revenue.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Data Quality : A Survival Guide For Marketing by SAP America, Inc. June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.  (WHITE PAPER) READ ABSTRACT |

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America, Inc. January 2006 - (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.  (WHITE PAPER) READ ABSTRACT |

Discover New Revenue Streams - Add Managed Hosting to your Managed Services by Verio January 2010 - (Free Research) Join Zeus Kerravala, of the Yankee Group, and Janine Soika, a channel marketing leader from Verio, for a quick 30 minute discussion that will jumpstart your monthly revenue.  (WEBCAST) READ ABSTRACT |

Infor Permission-based Marketing Campaigns by Infor CRM July 2009 - (Free Research) Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer.  (PRODUCT DEMO) READ ABSTRACT |

Making Interactions More Intelligent Across All Channels in the Retail Finance Industry by Infor CRM July 2009 - (Free Research) In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction.  (WHITE PAPER) READ ABSTRACT |

Increase Your Returns Using Event-Based Marketing by Infor CRM July 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.  (WHITE PAPER) READ ABSTRACT |

Cross-Channel Campaign Management - Next Generation Multichannel Marketing by Infor CRM March 2009 - (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.  (ANALYST BRIEF) READ ABSTRACT |

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM October 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.  (WHITE PAPER) READ ABSTRACT |

Innovative Marketing Strategies for Individual and Personal Lines Insurers by Infor CRM July 2009 - (Free Research) In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability.  (WHITE PAPER) READ ABSTRACT |

Infonetics: WAN Optimization Appliance Market Highlights 1Q09 by Blue Coat May 2009 - (Free Research) Vendor market share positions shuffled once again in 1Q09: With Cisco down 30%, Riverbed down 10%, and Blue Coat holding steady, Blue Coat is back on top with 30% revenue market share. This market has essentially become a 3-horse race, with the top 3 vendors capturing roughly 3/4 of the overall market.  (ANALYST BRIEF) READ ABSTRACT |

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