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Managing the Challenges of Email Marketing by Unica Corporation - An IBM Company

May 06, 2011 - (Free Research)
The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing. 
(WHITE PAPER) READ ABSTRACT |

How to Get Ahead in IPTV: A Guide to Setting up an IPTV Service by Alcatel-Lucent

February 01, 2007 - (Free Research)
Internet Protocol Television (IPTV) is a cutting edge mass-market technology. This paper gives advice and lessons learned by the key successful IPTV service providers in 2007. This is also a useful introductory guide for companies considering IPTV. 
(WHITE PAPER) READ ABSTRACT |

Survey insights: Marketing's impact on the customer experience by IBM

August 31, 2013 - (Free Research)
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. 
(WHITE PAPER) READ ABSTRACT |

Unified Communications: Strategic Value, Benefits and the Role of System Integrators by Hewlett-Packard Company

August 29, 2008 - (Free Research)
This white paper shows how current economic and technological trends increase the importance of efficient communication and collaboration processes for enterprises. Further, it demonstrates how unified communications (UC) can help companies to address these challenges. 
(WHITE PAPER) READ ABSTRACT |

Special Report on Infosys by ComputerWeekly.com

July 26, 2012 - (Free Research)
This 6 page special report from Computer Weekly gives you the key facts on Infosys, its strategy, products and services and financial performance. 
(ESSENTIAL GUIDE) READ ABSTRACT |

BPM Technology Review: Vendor Comparison Report by Oracle Corporation

July 31, 2013 - (Free Research)
Access this report today for an overview of the state of the BPM technology market today, an expert approach to assessing BPM technology offerings, and a high-level comparison of the offerings from six top vendors. 
(WHITE PAPER) READ ABSTRACT |

Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar by Citrix Online

March 23, 2009 - (Free Research)
This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts. 
(CASE STUDY) READ ABSTRACT |

Tackling Today’s Networking Challenges: How to Reduce the Risk and Protect Your Network from Security Vulnerabilities by HP and Intel

September 09, 2011 - (Free Research)
This webinar presents important ways IT pros can protect their networks from security vulnerabilities. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Top 4 marketing skills for optimum success by IBM

April 08, 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
(WHITE PAPER) READ ABSTRACT |

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

July 2006 - (Free Research)
This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. 
(PODCAST) READ ABSTRACT |

Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

July 2006 - (Free Research)
This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 
(ANALYST REPORT) READ ABSTRACT |

How to be influential online by ComputerWeekly.com

November 2012 - (Free Research)
Web psychologist, Nathalie Nahai explains how to use the web and social media to communicate your message more effectively. 
(BOOK) READ ABSTRACT |

Podcast: Emerging Media Series, Issue Two: Blogs and Real Simple Syndication Report by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

Emerging Media Series: How Blogs and Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm Webinars (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc

August 2008 - (Free Research)
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program. 
(WHITE PAPER) READ ABSTRACT |

Making Sense of the Chaos: Measuring The Influence of Social Media by IBM

June 2013 - (Free Research)
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. 
(WHITE PAPER) READ ABSTRACT |

Strategies for Distributing Your Online Content: Why, Where and How by KnowledgeStorm Webinars (E-mail this company)

July 2006 - (Free Research)
In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 
(WEBCAST) READ ABSTRACT |

How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company)

October 2005 - (Free Research)
The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 
(WHITE PAPER) READ ABSTRACT |

Social Media Analytics - Making Customer Insights Actionable by IBM

May 2011 - (Free Research)
This white paper will examine the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. 
(WHITE PAPER) READ ABSTRACT |

Podcast - Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company)

March 2006 - (Free Research)
The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 
(PODCAST) READ ABSTRACT |

Mobile location-based services gaining ground by ComputerWeekly.com

November 2010 - (Free Research)
From the turn of the millennium until the end of 2007 MLBS (Mobile Location Based Services) had promised much, but delivered very little in terms of commercial applications. Even in Japan and South Korea, the most advanced markets for commercial MLBS, usage was disappointing. 
(WHITE PAPER) READ ABSTRACT |

Analysts on CRM: How mobile, social, analytics are reshaping strategies by IBM

March 2014 - (Free Research)
In this e-guide, get advice from experts including Gartner research vice president Gene Alvarez, on how businesses can prepare for the evolving CRM market and address changing customer experience needs. Don't get left behind by relying on legacy processes and technology -- find out how to get ahead of the pack by reading now. 
(EGUIDE) READ ABSTRACT |

Cloud Computing 101 by SearchDataCenter.com

October 2009 - (Free Research)
Tune into this podcast for expert insight into the impact of cloud computing on your IT infrastructure. Hear from cloud computing expert, Jeff Kaplan, as he explains the basic pressures driving cloud computing. Learn about Amazon's influence on the cloud market and discover the 3 elements that attract enterprises to the cloud. 
(PODCAST) READ ABSTRACT |

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