Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc.. Discover what benefits advanced meter infrastructure (AMI) brings and why, and learn how the SAP NetWeaver platform and enterprise service-oriented architecture can support more... >> Discover more offerings from SAP America, Inc..
		WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc.. WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support more... >> Discover more offerings from Information Builders Inc..

Desktop Virtualization: Overcoming five real-world challenges by Citrix April 21, 2009 - (Free Research) Success with server virtualization is leading many firms to explore the next frontier - virtualizing employee desktops. The opportunities are significant, but so are the challenges, both technical and psychological.  (WHITE PAPER) READ ABSTRACT |

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World by SDL Web Content Management Solutions Division April 11, 2011 - (Free Research) This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change.  (WHITE PAPER) READ ABSTRACT |

Converting Service Calls into Sales with Real-Time Offer Management by SAP America, Inc. July 1967 - (Free Research) Banks, utilities, retailers, and the like are taking advantage of incoming calls and Web visits to make offers to existing customers. In this paper learn how with real-time offer management applications, can help leverage customer information.  (WHITE PAPER) READ ABSTRACT |

An Introduction to the World Digital Asset Management Market by EMC Corporation March 2008 - (Free Research) DAM is defined as a value chain of software products that enable the archival and management of digitized content.  (WHITE PAPER) READ ABSTRACT |

Introduction to Microsoft Dynamics CRM Online by Microsoft September 2009 - (Free Research) This webcast, with an introduction from Steve Ballmer, Microsoft CEO, examines the importance of CRM software has on a company’s bottom line.  (WEBCAST) READ ABSTRACT |

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company May 2011 - (Free Research) In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.  (WHITE PAPER) READ ABSTRACT |

The One-to-One Future: Are We There Yet? by Infor CRM December 2008 - (Free Research) The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future.  (WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.  (WHITE PAPER) READ ABSTRACT |

Microsoft Dynamics CRM Trial Page by Microsoft October 2011 - (Free Research) Microsoft Dynamics CRM helps increase productivity and create a connected organization that is equipped to please your customers. The result is a compelling and engaging experience for customers that sets your business apart.  (DEMO) READ ABSTRACT |

Grow Your Business with Microsoft Dynamics CRM by Microsoft September 2009 - (Free Research) View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.  (WEBCAST) READ ABSTRACT |

The Great Software Mind Meld: How “The Cloud” Is Helping Vendors Peer Inside the Heads of Prospective Buyers by Runaware June 2011 - (Free Research) The difference between intriguing software and best-selling software is customer insight from feedback. Read this white paper to learn about a cloud-based analytics solution that for the first time allows software vendors to cull actionable intelligence from reliable, untainted customer feedback.  (WHITE PAPER) READ ABSTRACT |

Social Intelligence Approaches to Support Four Core Customer Scenarios by Hewlett-Packard Limited June 2012 - (Free Research) This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence.  (WHITE PAPER) READ ABSTRACT |

Sony Ericsson Optimizes Customer Experience with Siebel CRM by Oracle Corporation UK Ltd December 2012 - (Free Research) This webcast reveals why Sony Ericsson Global chose one customer relationship management (CRM) application for its technical scalability, the functional structure of its modules, and potential for acceleration of business change.  (WEBCAST)

Customer Experience for Sales: Oracle Sales Solutions by Oracle Corporation UK Ltd December 2012 - (Free Research) The customer experience is playing a bigger role in the consumer market as well as the B2B buying process. Sales professionals need to provide a consistent and personalized experience from the very first interaction – but legacy sales strategies are fragmented. Read on to learn how to optimize your sales methods for the age of the customer.  (WHITE PAPER)

Customer Experience for Marketing: Oracle Commerce Solutions by Oracle Corporation UK Ltd December 2012 - (Free Research) Today, customers hold the buying power – not marketing. In fact, research shows that 73% of customers will be loyal to brands that deliver a great customer experience. Read this paper to discover how the customer experience is driving business value and learn the 3 key principles  of delivering an exceptional experience.  (WHITE PAPER)

Enterprise Cloud Services for Microsoft® Dynamics CRM by Hewlett-Packard Limited February 2012 - (Free Research) This brief overview of HP Enterprise Cloud Services for Microsoft Dynamics CRM details how to attain a private cloud and why this solution is so beneficial for marketing, sales and customer service. Read this now to gain a thorough understanding of private clouds for CRM.  (EBRIEF) READ ABSTRACT |

Infor Epiphany Brochure by Infor December 2012 - (Free Research) This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.  (WHITE PAPER) READ ABSTRACT |

CRM and Social Media by Infor December 2012 - (Free Research) Leveraging social media as part of your marketing strategy has obvious benefits, but you need the right strategy to experience all of them! This helpful resource answers questions about the why and how of social CRM, and offers five key guidelines for an effective social media strategy.  (WHITE PAPER) READ ABSTRACT |

Advancing Your Digital Marketing Strategy with Webtrends Analytics by WebTrends (E-mail this company) April 2013 - (Free Research) In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.  (WHITE PAPER) READ ABSTRACT |

Taking Control with Marketing Optimization by WebTrends (E-mail this company) April 2013 - (Free Research) Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.  (WHITE PAPER) READ ABSTRACT |

Infor Epiphany Social Commerce Solutions by Infor December 2012 - (Free Research) This white paper introduces a software suite that can help you gain deeper customer insights from social media data, resulting in more successful marketing campaigns and customer relationships.  Learn how this technology can help you achieve five main components of a successful CRM initiative.  (WHITE PAPER) READ ABSTRACT |

How to Stop Webpage Speed from Killing your Marketing by Limelight Networks, Inc. April 2012 - (Free Research) The time it takes your website to load could be negatively impacting customer retention and causing lost revenue. Aberdeen Group reported that a 1 second delay in page loading time can result in a 16% drop in customer satisfaction and 11% fewer page views. Read on to learn how to mitigate this challenge with front-end optimization.  (WHITE PAPER) READ ABSTRACT |

CRM and social media - How a blended approach means good business in the hospitality industry by Infor December 2012 - (Free Research) This white paper offers helpful guidelines for those in the hospitality industry on how to blend CRM with social media and real-time marketing strategies to improve customer satisfaction, attract more guests, build business, and get higher ROI.  (WHITE PAPER) READ ABSTRACT |

Predictive Analytics for Sales and Marketing by Information Builders September 2012 - (Free Research) Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies.  (WHITE PAPER) READ ABSTRACT |

IBM Social Analytics: The science behind social media marketing by IBM December 2011 - (Free Research) Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed.  (WHITE PAPER) READ ABSTRACT |

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