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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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Desktop Virtualization: Overcoming five real-world challenges by Citrix

April 21, 2009 - (Free Research)
Success with server virtualization is leading many firms to explore the next frontier - virtualizing employee desktops. The opportunities are significant, but so are the challenges, both technical and psychological. 
(WHITE PAPER) READ ABSTRACT |

Computer Weekly – 25 March 2014: Get kids coding by ComputerWeekly.com

March 25, 2014 - (Free Research)
In this week's Computer Weekly, we examine the latest moves to encourage children to learn to code, to help avoid future skills shortages. Facebook's Open Compute Project is bringing open source to the datacentre – we look at what it means for IT. And we profile Salesforce.com as the SaaS firm celebrates its 15th birthday. Read the issue now. 
(EZINE) READ ABSTRACT |

IBM Social Analytics: The science behind social media marketing by IBM

December 31, 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed. 
(WHITE PAPER) READ ABSTRACT |

Social Intelligence Approaches to Support Four Core Customer Scenarios by Hewlett-Packard Company

April 03, 2013 - (Free Research)
This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence. 
(WHITE PAPER) READ ABSTRACT |

Making Sense of the Chaos: Measuring The Influence of Social Media by IBM

June 30, 2013 - (Free Research)
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. 
(WHITE PAPER) READ ABSTRACT |

Personalized Marketing and Web Analytics by IBM

February 28, 2013 - (Free Research)
In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline. 
(WHITE PAPER) READ ABSTRACT |

How marketing is taking charge leading the customer experience: Insights from the IBM State of Marketing 2013 survey by IBM

August 31, 2013 - (Free Research)
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. 
(WHITE PAPER) READ ABSTRACT |

Success Factors of a Best-Run Marketing Organisation - How Does Your Team Stack Up? by SAP AG

December 01, 2007 - (Free Research)
How are leading marketing organisations getting the job done? Walk through their best practices, and you'll see what role software solutions - and customers - can play in helping marketing teams demonstrate favorable business outcomes. 
(JOURNAL ARTICLE) READ ABSTRACT |

Companies Grow More with Oracle Sales Cloud by Oracle Corporation

July 31, 2013 - (Free Research)
Animated Video: Oracle Sales Cloud is Smarter SFA that helps Companies Grow More. Maximize revenue and optimize sales performance. Know what to sell your customers. And get more help from your marketers and partners. 
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Predictive Analytics for Sales and Marketing by Information Builders

September 21, 2012 - (Free Research)
Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies. 
(WHITE PAPER) READ ABSTRACT |

Virgin Atlantic Customer Case Study by IBM

March 31, 2013 - (Free Research)
In this white paper, find out how Virgin Atlantic increased its online booking by seven percent via deep insights into customer usage patterns using market-leading analytics software. Inside, learn how you, too, can grow your market share by increasing sales through its e-commerce. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM

August 31, 2010 - (Free Research)
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well. 
(EBOOK) READ ABSTRACT |

Driving Revenue Through CRM Integration by Marketo

June 27, 2013 - (Free Research)
In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience. 
(WHITE PAPER) READ ABSTRACT |

Turning Customer Data into Analytical Marketing Fuel: How to Use Analytically Driven Customer Insight for Extraordinary Competitive Advantage by SAS

November 02, 2010 - (Free Research)
Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage. 
(WHITE PAPER) READ ABSTRACT |

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes by SAS

May 05, 2010 - (Free Research)
This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process. 
(WHITE PAPER) READ ABSTRACT |

Align with your customers - SAP CRM sales service and marketing rapid-deployment solution by Hewlett-Packard Company

April 30, 2013 - (Free Research)
In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service. 
(WHITE PAPER) READ ABSTRACT |

eGuide Digital Marketing: Tips For Connecting With Your Customer by LeadLife Solutions

July 26, 2013 - (Free Research)
There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers. 
(EGUIDE) READ ABSTRACT |

True Profiles: A Contemporary Method for Managing Customer Data by Unica Corporation - An IBM Company

May 04, 2011 - (Free Research)
As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included. 
(WHITE PAPER) READ ABSTRACT |

Marketing strategies to improve customer understanding by OpenText

June 19, 2012 - (Free Research)
In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding. 
(EGUIDE) READ ABSTRACT |

Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing by Infor CRM

January 20, 2012 - (Free Research)
This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns. 
(VIDEO) READ ABSTRACT |

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World by SDL Web Content Management Solutions Division

April 11, 2011 - (Free Research)
This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change. 
(WHITE PAPER) READ ABSTRACT |

Using Marketing Automation to Increase Your ROI on CRM by Marketo

June 27, 2013 - (Free Research)
Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system. 
(WHITE PAPER) READ ABSTRACT |

Infor Epiphany Brochure by Infor

December 31, 2012 - (Free Research)
This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors. 
(WHITE PAPER) READ ABSTRACT |

Unleash the Power of Marketing to Drive Innovation and Profit by SAS

October 11, 2011 - (Free Research)
In this white paper, learn what genuine customer centricity looks like, why it matters more than ever, and how organizations can achieve it. 
(WHITE PAPER) READ ABSTRACT |

The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics by SAS

May 05, 2010 - (Free Research)
Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals. 
(ANALYST REPORT) READ ABSTRACT |

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