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The Impact of Technology on Cost in Business Process Outsourcing (BPO) by SAP America, Inc..
Gain insight into the true cost of business process outsourcing (BPO) beyond what is typically reflected in the BPO provider's service price (total contract value). Learn more...
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Presentation Transcript: Facing the Storage Challenges of the Future Enterprise by Red Hat

March 31, 2012 - (Free Research)
technologies from Red Hat Storage have revolutionized today's industry - and are providing some impressive benefits while allowing for wider customer adoption rates. Download this presentation transcript to discover exactly what features and benefits these storage solutions have to offer. 
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10 Questions to Ask Before You Buy an Anti‐Spam Solution by WatchGuard Technologies, Inc.

October 20, 2010 - (Free Research)
With so many anti-spam products on the market, how can you be sure you're getting the best solution for your business network? With these ten critical questions as your guide, you can cut through the marketing hype and zero in on the key features and benefits that should guide your decision. 
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Breach Detection System Product Analysis by Fortinet, Inc.

April 07, 2014 - (Free Research)
This informative whitepaper discusses the effectiveness of one top-tier breach detection platform and how it can improve your security strategy. 
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Gartner Magic Quadrant: Selecting a vendor by IBM

November 03, 2011 - (Free Research)
The demand for greater ecommerce capabilities is growing leading CIOs and IT professionals concerned with choosing the perfect vendor. Through this in-depth vendor analysis by Gartner, uncover the top 6 questions you should ask and the strengths and weaknesses of the top 20 e-commerce vendors. 
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Success Factors of a Best-Run Marketing Organisation - How Does Your Team Stack Up? by SAP AG

December 01, 2007 - (Free Research)
How are leading marketing organisations getting the job done? Walk through their best practices, and you'll see what role software solutions - and customers - can play in helping marketing teams demonstrate favorable business outcomes. 
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Accelerating Digital Marketing by ComputerWeekly.com

May 30, 2014 - (Free Research)
This study from CEB debunks the myths over the relationship between CIOs and CMOs and shows how CIOs can play a critical role in accelerating digital marketing. 
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Analytics To Optimize Marketing Performance – Tools Can Help Marketers Make Better Decisions by IBM

February 07, 2014 - (Free Research)
Access the following white paper to uncover the importance of marketing analytics in today's data-driven society. Discover how to enable better action on analytics, optimize marketing techniques, and much more. 
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IBM Social Analytics: The science behind social media marketing by IBM

December 31, 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed. 
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Turn the social data flood into solid marketing decisions by IBM

October 30, 2013 - (Free Research)
The following webcast details how to transform the flood of social media data into actionable intelligence. 
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Transforming customer service with business analytics by IBM

August 29, 2013 - (Free Research)
This paper describes how business analytics can help customer service departments acquire the information and capabilities to move from being centers that solely field complaints to being a competitive resource that enhances customer experience. 
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How to Justify Your Marketing Resource Management Investment by SAS

April 25, 2014 - (Free Research)
The following white paper explores the current business need for marketing operations management (MOM). Uncover 4 big ROI opportunities allotted through MOM implantation, how MOM can serve as a foundation for future operations, and much more. 
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Why Marketers Need Data Visualization by SAS

April 30, 2013 - (Free Research)
Explore the crucial role data visualization plays in helping marketing organizations get the right messages to the right customers, drive revenue growth, and manage marketing performance to do more with less. 
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The Business of Social Business by IBM

November 15, 2013 - (Free Research)
The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage. 
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Today’s Tape Market Offers Improved Data Access and Integrity by Iron Mountain

September 24, 2012 - (Free Research)
This expert E-Guide reports on the ways in which the tape market has evolved, evaluates new uses for modern tape technology and explains how organizations can continue to archive with their existing tape investments. 
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Top 4 marketing skills for optimum success by IBM

April 08, 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
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Analysts on CRM: How mobile, social, analytics are reshaping strategies by IBM

March 24, 2014 - (Free Research)
In this e-guide, get advice from experts including Gartner research vice president Gene Alvarez, on how businesses can prepare for the evolving CRM market and address changing customer experience needs. Don't get left behind by relying on legacy processes and technology -- find out how to get ahead of the pack by reading now. 
(EGUIDE) READ ABSTRACT |

Survey insights: Marketing's impact on the customer experience by IBM

August 31, 2013 - (Free Research)
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. 
(WHITE PAPER) READ ABSTRACT |

Social CRM guide: GNC analyzes social data for better marketing by IBM

March 24, 2014 - (Free Research)
In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels  to grow their customer base and created "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC. 
(EGUIDE) READ ABSTRACT |

Why the empowered consumer can hinder business success by IBM

March 03, 2014 - (Free Research)
Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing. 
(WHITE PAPER) READ ABSTRACT |

10 tips to integrate mobile and social marketing by IBM

November 30, 2013 - (Free Research)
In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels. 
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Embedding Reports, Dashboards and Analytics: A Breakdown in 5 Steps by Actuate

May 28, 2014 - (Free Research)
The following white paper explores a cumulative 5-step, thought-breakdown of how to embed reports, dashboards and analytics into applications. 
(WHITE PAPER) READ ABSTRACT |

IBM Watson Engagement Advisor by IBM

November 01, 2013 - (Free Research)
The following white paper outlines the recent change in the consumer market and how to ensure that you are delivering the best customer service. 
(WHITE PAPER) READ ABSTRACT |

Predictive Analytics for Sales and Marketing by Information Builders

September 21, 2012 - (Free Research)
Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies. 
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Why Bringing Social to your Marketing Team is a Non-Negotiable by Jive Software

July 11, 2013 - (Free Research)
Access this valuable resource to learn how improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs. 
(WHITE PAPER) READ ABSTRACT |

SAP Customer Relationship Management (SAP CRM) Multimedia Presentations by SAP America, Inc.

October 18, 2010 - (Free Research)
These multimedia presentations will explain the features and benefits of SAP Customer Relationship Management (SAP CRM). Watch the presentations to discover how SAP CRM can enable you to become a customer-centric enterprise and to differentiate you company for competitive advantage. 
(RESOURCE CENTER) READ ABSTRACT |

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