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Business Intelligence in SAP Environments by IBM

May 26, 2010 - (Free Research)
This paper discusses the disruptions to SAP’s roadmap after the acquisition of BOBJ, and discusses various scenarios in which customers might decide to stay with SAP BOBJ for its BI strategy, and also when it might be best to use a third-party BI platform to leverage their SAP investments. Read this paper to learn more. 
(WHITE PAPER) READ ABSTRACT |

To SAP or Not to SAP: BI and Data Warehouse Options for SAP Customers by IBM

July 07, 2010 - (Free Research)
Read this presentation transcript in which speaker Steffen Vierkorn, Head of Research and Consulting for the Business Application Research Center – BARC GmbH, offers guidance to IT System Architects, outlining the pros and cons of architectural scenarios and how to best plan to transfer to a more open and enhanced BI environment. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

The Importance of a Single Platform for Data Integration and Quality Management by Business Objects

September 2008 - (Free Research)
This paper examines the evolution of the data integration and quality industry, and explains the benefits of moving toward a single data services architecture. 
(WHITE PAPER) READ ABSTRACT |

Marketing strategies to improve customer understanding by SearchCRM

June 2012 - (Free Research)
In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding. 
(EGUIDE) READ ABSTRACT |

Interactive Marketing eBook: It’s all about the Journey by SearchCRM

May 2011 - (Free Research)
No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey. 
(EBOOK) READ ABSTRACT |

Growing Revenue with Smart Marketing by SearchCRM

August 2013 - (Free Research)
In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination. 
(EGUIDE) READ ABSTRACT |

eGuide Digital Marketing: Tips For Connecting With Your Customer by LeadLife Solutions

July 2013 - (Free Research)
There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers. 
(EGUIDE) READ ABSTRACT |

Magic Quadrant for Master Data Management of Customer Data Solutions, Oct 2012 by IBM

October 2012 - (Free Research)
In this in-depth examination, Gartner present its Magic Quadrant for MDM of customer data offerings. Continue on to examine relevant technology providers on the basis of their completeness of vision relative to the market and their ability to execute on that vision. 
(WHITE PAPER) READ ABSTRACT |

How to Prep for Success with Marketing Operations Management by SAS

April 2014 - (Free Research)
The following white paper explores the steps companies that are considering a marketing operations management system need to take to ensure a successful implementation. Learn about the 3 big focus areas: people, processes, and technology, how to address them, and more. 
(WHITE PAPER) READ ABSTRACT |

Success Factors of a Best-Run Marketing Organisation - How Does Your Team Stack Up? by SAP AG

December 2007 - (Free Research)
How are leading marketing organisations getting the job done? Walk through their best practices, and you'll see what role software solutions - and customers - can play in helping marketing teams demonstrate favorable business outcomes. 
(JOURNAL ARTICLE) READ ABSTRACT |

Accelerating Digital Marketing by ComputerWeekly.com

May 2014 - (Free Research)
This study from CEB debunks the myths over the relationship between CIOs and CMOs and shows how CIOs can play a critical role in accelerating digital marketing. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Analytics To Optimize Marketing Performance – Tools Can Help Marketers Make Better Decisions by IBM

February 2014 - (Free Research)
Access the following white paper to uncover the importance of marketing analytics in today's data-driven society. Discover how to enable better action on analytics, optimize marketing techniques, and much more. 
(WHITE PAPER) READ ABSTRACT |

IBM Social Analytics: The science behind social media marketing by IBM

December 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed. 
(WHITE PAPER) READ ABSTRACT |

Turn the social data flood into solid marketing decisions by IBM

October 2013 - (Free Research)
The following webcast details how to transform the flood of social media data into actionable intelligence. 
(WEBCAST) READ ABSTRACT |

Market Share Analysis: Data Center Hardware Integrated Systems , 1Q11 - 2Q12 by VCE (E-mail this company)

November 2012 - (Free Research)
The market for integrated systems is a key growth area for data center hardware infrastructure. This report sizes the market and profiles early leaders in this important and emerging area. 
(WHITE PAPER) READ ABSTRACT |

How to Justify Your Marketing Resource Management Investment by SAS

April 2014 - (Free Research)
The following white paper explores the current business need for marketing operations management (MOM). Uncover 4 big ROI opportunities allotted through MOM implantation, how MOM can serve as a foundation for future operations, and much more. 
(WHITE PAPER) READ ABSTRACT |

Why Marketers Need Data Visualization by SAS

April 2013 - (Free Research)
Explore the crucial role data visualization plays in helping marketing organizations get the right messages to the right customers, drive revenue growth, and manage marketing performance to do more with less. 
(WHITE PAPER) READ ABSTRACT |

Top 4 marketing skills for optimum success by IBM

April 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM

August 2010 - (Free Research)
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well. 
(EBOOK) READ ABSTRACT |

Building Relationship Capital: Client Relationship Management for the Capital Markets by Pivotal CRM, a CDC Software solution

January 2011 - (Free Research)
Current market trends in investment banking research demand a rapid, sophisticated response, not just in terms of corporate strategy, but in the technologies to support these strategic moves. Learn how CRM technology helps capital-markets firms streamline investment-banking activities, increase brokerage trade volume and meet compliance challenges. 
(WHITE PAPER) READ ABSTRACT |

Convergence of Sales and Marketing by Neolane Inc.

October 2008 - (Free Research)
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). 
(WHITE PAPER)

Automating Closed-Loop Marketing by Neolane Inc.

October 2008 - (Free Research)
Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. 
(WHITE PAPER)

Harnessing Social Media to Boost the Bottom Line by SearchCRM

August 2013 - (Free Research)
Launching a social CRM strategy? It's a good idea, but be careful not to overdo it. Get the keys to effective social CRM. 
(EBOOK) READ ABSTRACT |

Multi-channel Marketing Hits the Wall by Neolane Inc.

October 2008 - (Free Research)
This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers. 
(WHITE PAPER)

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages by Bronto Software

October 2008 - (Free Research)
A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics. 
(WHITE PAPER) READ ABSTRACT |

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