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Business Intelligence in SAP Environments by IBM May 26, 2010 - (Free Research) This paper discusses the disruptions to SAP’s roadmap after the acquisition of BOBJ, and discusses various scenarios in which customers might decide to stay with SAP BOBJ for its BI strategy, and also when it might be best to use a third-party BI platform to leverage their SAP investments. Read this paper to learn more.  (WHITE PAPER) READ ABSTRACT |

To SAP or Not to SAP: BI and Data Warehouse Options for SAP Customers by IBM July 07, 2010 - (Free Research) Read this presentation transcript in which speaker Steffen Vierkorn, Head of Research and Consulting for the Business Application Research Center – BARC GmbH, offers guidance to IT System Architects, outlining the pros and cons of architectural scenarios and how to best plan to transfer to a more open and enhanced BI environment.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

The Importance of a Single Platform for Data Integration and Quality Management by Business Objects September 2008 - (Free Research) This paper examines the evolution of the data integration and quality industry, and explains the benefits of moving toward a single data services architecture.  (WHITE PAPER) READ ABSTRACT |

Convergence of Sales and Marketing by Neolane Inc. October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).  (WHITE PAPER)

Automating Closed-Loop Marketing by Neolane Inc. October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.  (WHITE PAPER)

Sybase® Market Liquidity Analysis by Sybase, an SAP company May 2011 - (Free Research) A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.  (WHITE PAPER) READ ABSTRACT |

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World by SDL Web Content Management Solutions Division April 2011 - (Free Research) This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change.  (WHITE PAPER) READ ABSTRACT |

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member by AT&T Corp November 2011 - (Free Research) This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.  (WHITE PAPER) READ ABSTRACT |

An Introduction to the World Digital Asset Management Market by EMC Corporation March 2008 - (Free Research) DAM is defined as a value chain of software products that enable the archival and management of digitized content.  (WHITE PAPER) READ ABSTRACT |

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform by EMC Corporation September 2008 - (Free Research) In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands.  (WHITE PAPER) READ ABSTRACT |

MSP’s Single Most Important Marketing Message by GFI Software December 2010 - (Free Research) In this article Chris Martin discusses the importance of marketing yourself to your clients and how you should do it.  (WHITE PAPER) READ ABSTRACT |

Magic Quadrant for Marketing Resource Management by Unica Corporation - An IBM Company February 2011 - (Free Research) This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.  (WHITE PAPER) READ ABSTRACT |

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company May 2011 - (Free Research) In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.  (WHITE PAPER) READ ABSTRACT |

Improve web content management with mobile marketing by OpenText January 2012 - (Free Research) This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing.  (ANALYST REPORT) READ ABSTRACT |

Intel Technology Provider by Intel November 2010 - (Free Research) Designed for Business Resellers, Intel® Technology Provider has been designed specifically to support your technology sales and marketing efforts and enhance long term relationships with your customers. Read on to learn more.  (PRODUCT OVERVIEW) READ ABSTRACT |

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds by SAP AG September 2008 - (Free Research) As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.  (WHITE PAPER) READ ABSTRACT |

How to Answer the CFO-Building the Processes to Manage the Financial Implications of the Channel Programs by SAP AG September 2008 - (Free Research) This paper focuses primarily on one type of popular channel incentive: Channel Marketing Funds. These range from Marketing Development Funds to co-operative funds, depending on the organization and the type of channel partners used.  (WHITE PAPER) READ ABSTRACT |

Multi-channel Marketing Hits the Wall by Neolane Inc. October 2008 - (Free Research) This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers.  (WHITE PAPER)

The N-able MSP Sales & Marketing Digital Binder by N-able Technologies October 2011 - (Free Research) This digital binder was created to provide IT Service Providers with a set of ready-made marketing resources that can be easily customized to immediately start driving recurring revenue from their existing customers, and attract new prospects.  (RESOURCE) READ ABSTRACT |

The Path to IFRS Conversion: Considerations for the banking and capital markets industry by Deloitte September 2009 - (Free Research) As acceptance of IFRS in the United States becomes imminent, more banks and capital markets institutions are asking key questions: How does IFRS affect my institution? What events would influence my institution's pace of IFRS adoption? What obstacles might we need to consider? Read this paper to learn the answers to these questions and more.  (WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.  (WHITE PAPER) READ ABSTRACT |

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software September 2008 - (Free Research) This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.  (WHITE PAPER) READ ABSTRACT |

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc. September 2010 - (Free Research) This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.  (WHITE PAPER) READ ABSTRACT |

Converting Service Calls into Sales with Real-Time Offer Management by SAP America, Inc. July 1967 - (Free Research) Banks, utilities, retailers, and the like are taking advantage of incoming calls and Web visits to make offers to existing customers. In this paper learn how with real-time offer management applications, can help leverage customer information.  (WHITE PAPER) READ ABSTRACT |

Webinar: Addressing ‘The Unlucky Seven’ - Security and Compliance Issues that Matter Most to the Mid-Market by ArcSight, an HP Company March 2011 - (Free Research) This webinar will go through the most critical challenges faced by mid-market companies, and illustrate how collecting and analyzing event data across the enterprise can address those challenges in the context of budget and staff constraints.  (WEBCAST) READ ABSTRACT |

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