Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

To find out how senior executives view their financial processes, the Economist Intelligence Unit surveyed a global sample of mostly financial executives in September 2008. Some respondents focused on the importance of developing processes that reduced costs and improved efficiency. Others acknowledged the importance of cost and efficiency.. 

In June 2008, CFO Research Services conducted a research program among senior finance executives in the United States, Europe, Asia, and Australia. The research looked at what kinds of alliances companies are forming and how finance sees itself working with internal and external partners to establish and assess successful alliances. 

Device manufacturers are balancing control with innovation, a dynamic that often controls the mobile ecosystem. This is why the McAfee Mobile Security Report 2009 is taking a closer look at manufacturers’ security experiences, their concerns and priorities, and their approach to major security challenges that lie ahead of them in the near future. 

Customer knowledge is market advantage. To refine its edge and better manage customer relationships, Haworth needed to learn what was important to its customers and deploy that knowledge to key decision makers. Read how they did it. 

This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 

Document automation will add to the company's bottom line, save time, better business processes, and increased control. This paper will demonstrate how to automate the AP process within Oracle E-Business Suite, and what type of investment will need to be made and what kind of benefits can be expected. 

This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy. 

This paper provides a survey of the practices and technology related to business process management (BPM). Basic concepts are explained, the transformational effect on the enterprise is examined, and the value that BPM can create is analyzed. The paper then presents a survey of the vast array of technology that is related to BPM. 

Analysts say that the 16% of workloads currently running on virtual machines will grow to 50% by the end of 2012. Take a look at TechTarget's survey data to find out how organizations are planning for this explosive growth. 

What will be most important to IT organizations over the next 12 months? It's probably no surprise that cost control or reduction in spending is the key priority. This white paper looks at the near-term activities of the IT organizations surveyed by TechTarget, along with their constraints, issues, motivating factors, and strategies.