View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

Read this white paper to learn about a core set of marketing-related metrics that can be understood and tracked by every executive, especially those in marketing. These metrics are necessary to keep executives, especially in marketing, on top of financial, market, and customer trends, as well as sales and marketing benchmarks. 

A successful credit card company must be able to accurately assess its credit risk at any given time. Having an up-to-date picture of which clients may default on payments is critical to this process, not only amongst new applicants, but existing customers too. 

Matt Grant talks with Randy Abrams about the high number of malware-infected users in Russia and Ukraine. Unfortunately, with the use of pirated software, it's spreading. In this podcast, Randy dishes out some advice on how to prevent this sort of malware and what ISPs can do to help. 

Read this E-Guide and explore key techniques for using Web 2.0 technologies to improve your customer service, marketing and sales efforts. Discover a sound customer service strategy for your organization, as well as two types of online customer service initiatives. 

Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. 

In late 2008, Forrester conducted an in-depth evaluation of email security filtering, based on 57 criteria. Despite the flurry of recent market acquisitions, we found that this market is still characterized by strong appliance vendors with upstart cloud providers poised to win market shares in the long run. Read on to learn more. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. 

The Center for Charters at CMU needed a unified platform upon which to collaborate effectively, store digital assets efficiently, and maintain industry compliant audit histories. Read this case study to learn how they used DocAve SharePoint Migrator for a hassle-free migration into MOSS with no metadata loss. 

The market-leading Infor CRM Epiphany suite was designed with the needs of today's insurance companies in mind. It delivers what you need to execute a customer retention and growth strategy by delivering a single view of customer interactions across business. 

This paper presents the building blocks for private cloud, which include virtualization, automation and cloud service management. Read on to learn more about each building block and how they can be used to create a successful private cloud.