This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions. 

Join Grady Booch in a freewheeling, interactive conversation on the future of software delivery in the current internet culture and new social media vehicles. 

This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience. 

If you can't see what's happening, then you can't even begin to attack what's wrong with the network. Here are 5 concrete reasons why you should contact Blue Coat today and start working towards greater visibility of your network. 

How can Web 2.0 systems and applications support management of sales processes? Read this white paper to find out! 

Web 2.0. Collaborative computing. Social media. And now Social CRM. These terms are used interchangeably, and often, to describe the massive transformation taking place across organizations today. What strategies and tools do the newest CRM solutions provide to leverage this new reality? Read this white paper to learn more about Social CRM. 

This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly. 

Online communities, social networks, and global sharing of rich media are just a few of the new beyond-traditional extranet technologies being adopted today. This paper shows how to implement greater security for new social media enabled extranets, and how in-the-cloud services combined with mobile credentials enable two-factor authentication. 

Watch this webcast to learn about the challenges and successes of Chris Bress, Director of Learning Through Technology for a public school system in Florida, which serves 17,000 students. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

Read this new volume of the CIO Decisions Midmarket Ezine to learn how server virtualization can save time, space and - perhaps most important - money. Experts and IT executives offer their insights and experience on the technology that's changing the data center.