This research from Freeform Dynamics, based on a survey of end users,  identifies the challenges faced by IT departments and suppliers on software licensing, and offers advice to organisations on dealing with software licensing. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

This report provides an overview of the inherent risks when operating an insecure print environment and discusses the current market landscape while recommending some best practices for adopting an integrated information and print security strategy. 

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 

KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead. 

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 

Compiled by SearchManufacturingERP.com editors, this directory includes ERP software products for process and discrete manufacturers of all sizes, as well as all verticals. It includes software that is meant to be deployed on-premise as well as Software as a Service (SaaS) or on-demand software. 

In order to analyze the cost of deploying and managing an email system, Osterman Research undertook a primary and secondary research program. This data was then combined with secondary research in order to develop a cost model that compares MDaemon and Microsoft Exchange. Read on to see how the results may impact your own decision. 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 

Connecting Through Content, Issue Two examines how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated. 

Read this analyst report from Forrester Research Inc., to hear what industry insiders think of electronic signatures and how they can improve your customer relationships and sales deals.