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The Third Stakeholder: The End-User's Impact on CRM ROI by Knoa Software

September 2008 - (Free Research)
CRM solutions, like Siebel, automate complex business processes where high levels of application performance are crucial. Read this whitepaper to learn best practices in Siebel CRM Performance Management. 
(WHITE PAPER) READ ABSTRACT |

Customer Experience Exchange E-Zine: Taking a swing at social CRM by SearchCRM

May 2012 - (Free Research)
This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments. 
(EZINE)

Helping CRM Serve Its Purpose: How to Reduce the Increasingly Complex Risks That Threaten ROI by OnDemand Software

April 2008 - (Free Research)
This white paper briefly highlights CRM's recent evolution, examines the risks that accompany those developments and most important identifies the capabilities contained in an effective synchronized content development platform. 
(WHITE PAPER) READ ABSTRACT |

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution

February 2009 - (Free Research)
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. 
(WHITE PAPER) READ ABSTRACT |

The ROI of Social CRM by ComputerWeekly.com

August 2012 - (Free Research)
This analyst report from Nucleus Research shows that businesses can achieve a significant return on investment by adding social media to their CRM deployments 
(ANALYST REPORT) READ ABSTRACT |

The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics by SPSS Inc. Worldwide Headquarters

February 2009 - (Free Research)
This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return. 
(WHITE PAPER) READ ABSTRACT |

Editorial Tip: Measuring the ROI of Social CRM: No easy task by Infor

February 2011 - (Free Research)
As more organizations invest in social channels, the question of value becomes increasingly important. In social media, ROI alone may not tell the value of the effort, and benefits to the business from the customer service approach could be gauged by a variety of factors. Uncover how to measure the real value of an investment in social CRM. 
(EGUIDE) READ ABSTRACT |

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI by SPSS Inc. Worldwide Headquarters

December 2008 - (Free Research)
This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data. 
(WHITE PAPER) READ ABSTRACT |

Customer Experience Exchange E-Zine Issue 2 by SearchCRM

January 2012 - (Free Research)
This second issue of Customer Experience Exchange highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be considered in CRM strategies. 
(EZINE)

Who Are My Best Customers? by SPSS Inc. Worldwide Headquarters

February 2009 - (Free Research)
Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers. 
(WHITE PAPER) READ ABSTRACT |

Building Relationship Capital: Client Relationship Management for the Capital Markets by Pivotal CRM, a CDC Software solution

January 2011 - (Free Research)
Current market trends in investment banking research demand a rapid, sophisticated response, not just in terms of corporate strategy, but in the technologies to support these strategic moves. Learn how CRM technology helps capital-markets firms streamline investment-banking activities, increase brokerage trade volume and meet compliance challenges. 
(WHITE PAPER) READ ABSTRACT |

Connect with Sage 200 Suite - How Sage 200 helps keeps your finances in check by Sage Software

March 2012 - (Free Research)
Read this white paper to learn about a software suite that easily shares business intelligence (BI) and customer relation ship management (CRM) data throughout your business, is designed to grow with you, and is customized to suit your specific needs. 
(WHITE PAPER) READ ABSTRACT |

Staying connected: Don't let faulty mobile applications lose customers by SearchCRM

May 2013 - (Free Research)
Mobile applications are quickly becoming the most common way customers interact with businesses, and can often make or break a customer's experience. In this expert e-book, explore what customers expect from mobile applications and discover the technologies and practices you'll need to create useful, engaging mobile apps. 
(EBOOK) READ ABSTRACT |

The New CRM Metrics: Putting Them to Work by SearchCRM

January 2013 - (Free Research)
There is added pressure for contact center agents, with customers armed to the teeth with devices to connect with businesses- from tweets to texts to telephone calls. But with proper metrics to gauge their performance and lead to instructive training, some of that pressure can be alleviated. 
(WHITE PAPER) READ ABSTRACT |

Harnessing Social Media to Boost the Bottom Line by SearchCRM

August 2013 - (Free Research)
Launching a social CRM strategy? It's a good idea, but be careful not to overdo it. Get the keys to effective social CRM. 
(EBOOK) READ ABSTRACT |

Best Practices in Performance Management: Monitor, Measure and Manage the End User Experience by Knoa Software

September 2008 - (Free Research)
This report is the result of a study taken by 87% of IT executives on the best way to manage the service of business critical applications to measure performance at the end-user level. Read this to learn the best practices in performance management. 
(WHITE PAPER) READ ABSTRACT |

CRM Analytics: Making the Most of Salesforce data to increase sales efficiency by SearchCRM

April 2013 - (Free Research)
View this white paper to unlock the power behind CRM analytics. It explains how you can develop a view of the customer by analyzing social media data. Find out how to make the most of tweets and Facebook postings by reading this resource now. 
(WHITE PAPER) READ ABSTRACT |

CRM Buyer’s Guide – 2011 Edition by SearchCRM

June 2011 - (Free Research)
Welcome to SearchCRM.com’s Buyer’s Guide. This directory was designed to be a valuable resource for those getting started with research or evaluating vendors in the CRM market. 
(EBOOK)

CRM in Financial Services: Best practices, trends and strategy for the new economy by Pivotal CRM, a CDC Software solution

November 2010 - (Free Research)
Find out how financial services companies are leveraging CRM technology and best practices to improve service and operational efficiency. Read this e-book to learn more. 
(EBOOK) READ ABSTRACT |

Playtech HP Service Health Analyzer delivers predictive analytics by HP

July 2013 - (Free Research)
Playtech is a world leader in the gaming industry, and they require uninterrupted high quality service in order to ensure business success. The ability to detect problems with performance is of the utmost importance to Playtech. View this resource to learn how this company delivered predictive analytics effectively. 
(WHITE PAPER) READ ABSTRACT |

Enhancing Interaction Center ROI in Turbulent Economic Times by SAP America, Inc.

April 2009 - (Free Research)
Interaction center managers, along with their counterparts in sales, marketing, and service, are being asked to deliver greater value on shoestring budgets. While the conventional reaction in tough economic times is to simply cut costs and services, the nature of the current downturn indicates that austerity measures of the past won't work today. 
(WHITE PAPER) READ ABSTRACT |

Migrating Data for a CRM Technology Upgrade by SearchCRM

July 2013 - (Free Research)
In this handbook, get tips to ensure CRM data migrations go smoothly, and explore how proper planning, data profiling, and data quality checks can help you achieve a cost efficient, effective CRM upgrade. 
(EBOOK) READ ABSTRACT |

Using Social Media to Win Over Customers by SearchCRM

March 2013 - (Free Research)
While many businesses are eager to join their customers at the social media party, doing so without the proper internal processes in place could spell disaster. In this brief expert e-book, you can learn how to create a successful social CRM initiative (and valuable customer relations) through implementing the right processes and technologies. 
(EBOOK) READ ABSTRACT |

How to Profit in a Downturn: 4 Customer-centric Strategies for Growth in a Challenging Market by Pivotal CRM, a CDC Software solution

February 2009 - (Free Research)
In this white paper, learn how your organization can use customer-centric strategies and CRM tools to maximize the value and loyalty of your customer base. Gain insight into new areas of opportunity and do more with less in a time of economic uncertainty. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM

August 2010 - (Free Research)
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well. 
(EBOOK) READ ABSTRACT |

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