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State of the Business Process Management Market 2008 by Oracle Corporation August 01, 2008 - (Free Research) Over the last few years, BPM has seen rapid growth because it succeeds where earlier approaches have failed -— uniting business strategists and technologists together with a shared set of tools to accomplish common goals. The future promises even more explosive growth as BPM products continue to mature. Read on to learn more.  (WHITE PAPER) READ ABSTRACT |

Boost ROI with Faster, Easier, VISUAL Analytics by SPSS Inc. Worldwide Headquarters February 24, 2009 - (Free Research) Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul>  (WEBCAST) READ ABSTRACT |

User Workspace Management and Desktop Virtualization by RES Software September 18, 2009 - (Free Research) The User Workspace Management market is generating increasing attention from IT professionals and analysts. This White Paper provides a brief description of User Workspace Management and its critical importance to desktop virtualization deployments.  (WHITE PAPER) READ ABSTRACT |

Channel Sales Management: New Applications for High-Tech Vendors by SAP AG January 23, 2009 - (Free Research) Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.  (WHITE PAPER) READ ABSTRACT |

Customer Relationship Management (SAP CRM) Application: Maximize Service Profitability by SAP AG January 23, 2009 - (Free Research) The SAP® Customer Relationship Management (SAP CRM) application maximizes the value from each customer by keeping profitable customers loyal, decreasing service costs by increasing efficiency, and increasing service revenue.  (ARTICLE) READ ABSTRACT |

SAP® BusinessObjects™ Data Services: One Product For Data Quality and Data Integration by SAP AG June 02, 2009 - (Free Research) Introducing SAP® BusinessObjects™ Data Services breakthrough technology software for the enterprise information management market. The software unifies our leading data-quality and integration solutions - helping your organization to move, transform, and improve virtually any type of data anywhere, at any frequency.  (WHITE PAPER) READ ABSTRACT |

MarketScope for Records Management by IBM September 10, 2009 - (Free Research) Organizations have long known that implementing their records management initiatives is challenging. People and processes are both important elements, but choosing the right records management solution can be the difference between success and failure. Read on to learn about selecting the right records management solution for your organization.  (ANALYST REPORT) READ ABSTRACT |

Mastering New Challenges in Text Analytics: Making Unstructured Data Ready for Predictive Analytics by SPSS Inc. Worldwide Headquarters February 20, 2009 - (Free Research) This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.  (WHITE PAPER) READ ABSTRACT |

User's Guide to Office 2007 - No Need to Wait, Deploy It Now by Global Knowledge December 2008 - (Free Research) It seems we're always dragged kicking and screaming into the newest operating system, programs, or hardware systems. Office 2007 is quite an initial adjustment yet it is one the most functional products from Microsoft in a while.  (WHITE PAPER) READ ABSTRACT |

10 Quick Wins for Sales & Marketing by ZoomInfo November 2009 - (Free Research) In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.  (EBOOK) READ ABSTRACT |

Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2 by Microsoft September 2009 - (Free Research) Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction.  (WEBCAST) READ ABSTRACT |

Addressing the challenges of implementing a customer-centric strategy by Infor CRM December 2008 - (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.  (WHITE PAPER) READ ABSTRACT |

Load Testing 2.0 - The Next Generation of Load Testing for the Web 2.0 World by Gomez July 2009 - (Free Research) Read this paper to learn why Load Testing 2.0 solutions are needed and who benefits. Learn best practices to get business value out of advanced load testing features, the limits of load testing 1.0 solutions, how today's approach complements existing 1.0 solutions, and what factors are important for selecting successful Load Testing 2.0 solutions.  (WHITE PAPER) READ ABSTRACT |

Increase Your Returns Using Event-Based Marketing by Infor CRM July 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.  (WHITE PAPER) READ ABSTRACT |

Increase Profits and Customer Satisfaction in the Communications Industry by Infor CRM December 2008 - (Free Research) Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.  (WHITE PAPER) READ ABSTRACT |

Cross-Channel Campaign Management - Next Generation Multichannel Marketing by Infor CRM March 2009 - (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.  (ANALYST BRIEF) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP AG February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds by SAP AG September 2008 - (Free Research) As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.  (WHITE PAPER) READ ABSTRACT |

How to Market and Sell Services with Webinars by Citrix Online November 2009 - (Free Research) This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget.  (WEBCAST) READ ABSTRACT |

Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars by Citrix Online November 2009 - (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.  (WHITE PAPER) READ ABSTRACT |

The Responsive Supply Chain: Managing Market Events in the Consumer Goods Industry by SAP AG September 2008 - (Free Research) This report focuses on the market events that impact demand. It explains the six market event categories that cannot be controlled but can be effectively managed if the right processes and technologies are in place.  (WHITE PAPER) READ ABSTRACT |

Data Quality: A Survival Guide For Marketing by SAP AG June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.  (WHITE PAPER) READ ABSTRACT |

Responding Quickly to Changing Markets: Anticipate, Adapt, Excel by SAP AG January 2009 - (Free Research) This paper examines how to tap into the potential of your nimbler organization by instituting efficient operations. Learn how to predict and respond quickly to changing market trends and customer demands.  (WHITE PAPER) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2 by SAP AG August 2007 - (Free Research) Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.  (WHITE PAPER) READ ABSTRACT |

Collateral Damage: What the Crisis in the Credit Markets Means for Everyone Else by SAP AG October 2008 - (Free Research) Given the dramatic events in the capital markets, everyone is wondering what will happen next - and what the implications are for the wider economy. This paper will discuss challenges facing companies and how to respond.  (WHITE PAPER) READ ABSTRACT |

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