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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
Discover what benefits advanced meter infrastructure (AMI) brings and why, and learn how the SAP NetWeaver platform and enterprise service-oriented architecture can support more...
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WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc..
WebFOCUS is a comprehensive and fully integrated enterprise business intelligence platform. It sets the standard for enterprise business intelligence by scaling to support more...
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The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers by Oracle Corporation

February 01, 2010 - (Free Research)
The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy. 
(WHITE PAPER) READ ABSTRACT |

Achieving customer loyalty with customer analytics by IBM

October 31, 2012 - (Free Research)
This white paper explores how you can build strong customer relationships in this age of social media and maintain loyal customers who will not only provide you with their valuable business, but also share their enthusiasm online with their peers. 
(WHITE PAPER) READ ABSTRACT |

15-Minute Guide to Increasing Customer Loyalty: An Introduction to Enterprise Feedback Management (EFM) by MarketTools, Inc.

January 26, 2011 - (Free Research)
What is the relationship between a loyal customer and a profitable enterprise and what role can feedback play in improving loyalty? Organizations with fiercely loyal customers take the time to listen to feedback and integrate it into decision making. EFM solutions provide the tools needed help businesses transform feedback into business results. 
(WHITE PAPER) READ ABSTRACT |

Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace? by Oracle Corporation

October 02, 2009 - (Free Research)
This white paper highlights some of the issues that reduce or increase the effectiveness of customer loyalty programs and suggests a solution that offers tips for building a more loyal customer base. 
(WHITE PAPER) READ ABSTRACT |

Enhancing Interaction Center ROI in Turbulent Economic Times by SAP America, Inc.

April 27, 2009 - (Free Research)
Interaction center managers, along with their counterparts in sales, marketing, and service, are being asked to deliver greater value on shoestring budgets. While the conventional reaction in tough economic times is to simply cut costs and services, the nature of the current downturn indicates that austerity measures of the past won't work today. 
(WHITE PAPER) READ ABSTRACT |

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc.

August 2008 - (Free Research)
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. 
(WHITE PAPER) READ ABSTRACT |

Vestcom International: Personalization Drives Repeat Business by Exstream Software

April 2008 - (Free Research)
Vestcom International is a New Jersey-based firm that offers end-to-end personalized communication solutions. Vestcom used Exstream Software's Dialogue solution to design a sophisticated relationship management program that is fostering... 
(CASE STUDY) READ ABSTRACT |

15 Minute Guide to New Account Opening by EMC Corporation

February 2008 - (Free Research)
This guide focuses on the challenges of managing information in the new account opening process, will explain why the enrollment process can be problematic and discuss the opportunities enrollment presents to create a loyal customer. 
(WHITE PAPER) READ ABSTRACT |

How to Put Customers at the Center of Your Business by IBM

September 2013 - (Free Research)
In this webcast, hear from Constellation Research principal analyst and CEO Ray Wang as he explores how to put customers at the center of your business. Learn how to make sure your customers stay loyal in a fiercely competitive marketplace. 
(WEBCAST) READ ABSTRACT |

E-Book: How to keep customers -- and keep them happy: High-return tactics for building customer loyalty by Microsoft

October 2011 - (Free Research)
This ebook is full of expert advice for implementing a successful customer experience management (CEM) plan. 
(EBOOK)

7 Habits of Highly Successful Surveys by Vovici

October 2009 - (Free Research)
Understanding your customer is vital to maintaining and improving loyalty. Learn how to measure customer experience so you can build customer loyalty. Download a copy of the latest Vovici whitepaper 'The Customer Satisfaction Survey' to learn how to understand the major customer experience metrics and more! 
(WHITE PAPER) READ ABSTRACT |

Buy. Smarter. Redefining commerce in the age of the customer by IBM

May 2012 - (Free Research)
Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers. 
(WHITE PAPER) READ ABSTRACT |

Sell. Smarter. Redefining commerce in the age of the customer by IBM

May 2012 - (Free Research)
Discover innovative commerce technologies designed to enable businesses to sell smarter and transform buyers into loyal, returning customers. Uncover the 6 key selling areas these strategies target, including cross-channel selling, payments and settlements, store solutions, distributed order management, and more. 
(WHITE PAPER) READ ABSTRACT |

Email Marketing Goes Social by Silverpop Systems Inc.

November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign. 
(WHITE PAPER) READ ABSTRACT |

SearchCRM.com E-Guide: Optimizing the customer experience with CRM by SearchCRM

May 2012 - (Free Research)
This expert e-guide provides insight on customer experience management, how to build it, and why companies are no longer focusing on cloud v. on-premise for CRM solutions. 
(EGUIDE)

CRM guide: How social is changing the strategy by IBM

February 2014 - (Free Research)
Rapid changes in social computing, mobile and customer analytics are driving shifts in CRM strategies. This e-guide examines how businesses can prepare for the evolving CRM market and address changing customer experience needs. Discover the latest predictions for CRM trends according to analysts from Gartner Inc. 
(EGUIDE) READ ABSTRACT |

A Silver Lining for Communications, Media, and Entertainment Companies by Infor CRM

April 2010 - (Free Research)
This paper discusses how a cross-channel approach can help CME companies increase customer retention and loyalty, streamline marketing processes, and overcome the numerous technical, organizational, and logistical barriers to an effective multichannel environment. 
(WHITE PAPER) READ ABSTRACT |

The Future of Address Validation: Going Beyond Move Update to Cut Costs and Connect with Customers by Pitney Bowes Business Insight

September 2010 - (Free Research)
Today, the need to connect with customers efficiently and effectively is more important than ever. The foundation of these communications is a complete and accurate customer record. This paper describes the validation requirements, opportunities and best practices to increase organizational efficiencies relative to enterprise address validation. 
(WHITE PAPER) READ ABSTRACT |

The Business of Social Business by IBM

November 2012 - (Free Research)
Access this in-depth resource to explore a study based on the responses of more than 1,100 individuals and interviews with more than two dozen executives from leading organizations. Discover how organizations are leveraging new social approaches to create valued customer experiences, increase workforce productivity and effectiveness, and more. 
(WHITE PAPER) READ ABSTRACT |

Customer Experience Exchange E-Zine: Bridging the Customer Experience Chasm by Tealeaf

November 2011 - (Free Research)
With rapidly changing demands, customer experience management (CEM) can be a tricky craft within your organization's processes. Customer Experience Exchange is a brand new bi-monthly e-zine focused on CEM tips, best practices and techniques. Check out the first ever issue now, exclusively here. 
(EZINE)

Next-Generation Mobility Platforms, an IDC white paper by Sybase, an SAP company

April 2009 - (Free Research)
In this paper, IDC analyzes the role of next-generation mobile enterprise platforms as organizations seek a more strategic deployment of mobile solutions, and analyzes why mobility is important to enterprise customers. This paper will also identify vital criteria for choosing a next-generation platform. 
(WHITE PAPER) READ ABSTRACT |

Virtual + Physical = Hybrid Events:  Best Practices for Creating Compelling, Innovative Hybrid Events by INXPO

November 2010 - (Free Research)
This whitepaper explores the growing role of virtual technologies in physical events (hybrid events) in marketing and communication, as well as identifies five best practices for maximizing their success in achieving organizational goals. Read on to learn more. 
(WHITE PAPER) READ ABSTRACT |

Improve Organizational Communications to Drive Business Results by Cisco Systems, Inc.

October 2011 - (Free Research)
As an organization’s workforce becomes increasingly mobile and dispersed, its ability to survive and thrive depends on effective employee communications. Access this resource to learn about collaborative tools that enable increased productivity, business agility and competitive advantage. 
(WHITE PAPER)

Presentation Transcript: The Buy Versus Build Dilemma by Tableau Software

June 2010 - (Free Research)
This transcript explores two options for integrating analytic and Business Intelligence (BI) features into existing applications.  Discover the benefits and drawbacks of each approach, and learn why your organizational culture should factor into your software decision. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Top 4 marketing skills for optimum success by IBM

April 2014 - (Free Research)
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. 
(WHITE PAPER) READ ABSTRACT |

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