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Achieving customer loyalty with customer analytics by IBM
October 31, 2012 - (Free Research)
This white paper explores how you can build strong customer relationships in this age of social media and maintain loyal customers who will not only provide you with their valuable business, but also share their enthusiasm online with their peers.
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Video: Evolving to Social Intelligence by Hewlett-Packard Company
April 02, 2013 - (Free Research)
This brief video offers insight into how traditional CRM and traditional intelligence prototype customers based on transactions, but leave out the important aspect of social intelligence. Find out how connecting social and enterprise intelligence will give you a more complete view of the customer.
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Video: Evolving to Social Intelligence by Hewlett-Packard Limited
September 27, 2012 - (Free Research)
This brief video offers insight into how traditional CRM and traditional intelligence prototype customers based on transactions, but leave out the important aspect of social intelligence. Find out how connecting social and enterprise intelligence will give you a more complete view of the customer.
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Build Loyalty with an Exceptional Customer Experience by Oracle Corporation UK Ltd
December 10, 2012 - (Free Research)
Providing the ideal customer experience can turn prospects into loyal, lifetime customers -- a crucial aspect of a financial firm's future success. Watch this brief video to learn how an exceptional customer experience from the beginning can help your financial organization foster lifelong customer loyalty.
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Enhancing Interaction Center ROI in Turbulent Economic Times by SAP America, Inc.
April 27, 2009 - (Free Research)
Interaction center managers, along with their counterparts in sales, marketing, and service, are being asked to deliver greater value on shoestring budgets. While the conventional reaction in tough economic times is to simply cut costs and services, the nature of the current downturn indicates that austerity measures of the past won't work today.
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That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc.
August 2008 - (Free Research)
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
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Vestcom International: Personalization Drives Repeat Business by Exstream Software
April 2008 - (Free Research)
Vestcom International is a New Jersey-based firm that offers end-to-end personalized communication solutions. Vestcom used Exstream Software's Dialogue solution to design a sophisticated relationship management program that is fostering...
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15 Minute Guide to New Account Opening by EMC Corporation
May 2008 - (Free Research)
This guide focuses on the challenges of managing information in the new account opening process, will explain why the enrollment process can be problematic and discuss the opportunities enrollment presents to create a loyal customer.
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Increasing Customer Loyalty: Connected Intelligence & Loyalty by Hewlett-Packard Limited
June 2012 - (Free Research)
Sixty-five percent of revenue at a typical company stems from existing customers. Ensuring your customers are loyal can increase profits anywhere between 25 and 80%. Retaining and enhancing existing customers is the top priority for today's CEOs. Watch this webcast and learn how to craft a strong CRM strategy through social networking.
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Creating Brand Advocates – Connected intelligence & Brand Advocates by Hewlett-Packard Company
April 2013 - (Free Research)
In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.
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Creating Brand Advocates -- Connected Intelligence & Brand Advocates. by Hewlett-Packard Limited
November 2012 - (Free Research)
In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.
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Customer Experience for Marketing: Oracle Commerce Solutions by Oracle Corporation UK Ltd
December 2012 - (Free Research)
Today, customers hold the buying power – not marketing. In fact, research shows that 73% of customers will be loyal to brands that deliver a great customer experience. Read this paper to discover how the customer experience is driving business value and learn the 3 key principles of delivering an exceptional experience.
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Sell. Smarter. Redefining commerce in the age of the customer by IBM
May 2012 - (Free Research)
Discover innovative commerce technologies designed to enable businesses to sell smarter and transform buyers into loyal, returning customers. Uncover the 6 key selling areas these strategies target, including cross-channel selling, payments and settlements, store solutions, distributed order management, and more.
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7 Habits of Highly Successful Surveys by Vovici
October 2009 - (Free Research)
Understanding your customer is vital to maintaining and improving loyalty. Learn how to measure customer experience so you can build customer loyalty. Download a copy of the latest Vovici whitepaper 'The Customer Satisfaction Survey' to learn how to understand the major customer experience metrics and more!
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Buy. Smarter. Redefining commerce in the age of the customer by IBM
May 2012 - (Free Research)
Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers.
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Email Marketing Goes Social by Silverpop Systems Inc.
November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign.
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Leveraging Loyalty Data to Enhance the Cross-Channel Customer Experience by Oracle Corporation
September 2012 - (Free Research)
In this 1to1® Executive Dialogue, industry experts discuss the steps business leaders should take to leverage loyalty programs, integrated CRM, and customer insights to deliver a unified, personalized, and relevant customer experience that maximizes customer loyalty.
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Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers by SAP America, Inc.
July 2011 - (Free Research)
Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience.
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A Silver Lining for Communications, Media, and Entertainment Companies by Infor CRM
April 2010 - (Free Research)
This paper discusses how a cross-channel approach can help CME companies increase customer retention and loyalty, streamline marketing processes, and overcome the numerous technical, organizational, and logistical barriers to an effective multichannel environment.
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Customer Analytics Pay Off by IBM
January 2012 - (Free Research)
Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.
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The Future of Address Validation: Going Beyond Move Update to Cut Costs and Connect with Customers by Pitney Bowes Business Insight
September 2010 - (Free Research)
Today, the need to connect with customers efficiently and effectively is more important than ever. The foundation of these communications is a complete and accurate customer record. This paper describes the validation requirements, opportunities and best practices to increase organizational efficiencies relative to enterprise address validation.
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