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Podcast: Salesforce.com and Business Objects - How OnDemand CRM and BI Work Together by Business Objects

August 2007 - (Free Research)
In this recorded interview with salesforce.com, learn how advanced Web-based reports and dashboards created by business intelligence (BI) market leader Business Objects have increased the value of the leading on-demand customer relationship management (CRM) platform - salesforce.com. 
(PODCAST) READ ABSTRACT |

Predictive Analytics for Sales and Marketing by Information Builders

September 2012 - (Free Research)
Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies. 
(WHITE PAPER) READ ABSTRACT |

Optimizing the Application Testing of Your Siebel CRM Environment by Hewlett-Packard Company

October 2008 - (Free Research)
This paper is based on a SearchSoftwareQuality.com presentation, “Optimizing the Application Testing of Your Siebel CRM Environment,” sponsored by HP and Infosys. 
(WHITE PAPER) READ ABSTRACT |

Ensuring Success with On-site Testing and Targeting by WebTrends (E-mail this company)

April 2013 - (Free Research)
Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes. 
(WHITE PAPER) READ ABSTRACT |

Geoffrey Moore on Application Transformation –Part 2 by Hewlett-Packard Company

July 2012 - (Free Research)
Watch this video featuring renowned author and venture capitalist Geoffrey Moore as he discusses the future of enterprise IT and specifically how your application strategy can take full advantage of the latest tools and technology from mobile, the cloud, social media and more. 
(WEBCAST) READ ABSTRACT |

Beyond the Security Breach: Protecting Sensitive Data Using Encryption & Key Management by Linoma Software

February 2009 - (Free Research)
This paper identifies how organizations need to deploy new solutions to protect their information assets from theft and misuse, it also explores the landscape of legal liabilities and identifies the technical hurdle facing both management and IT. 
(WHITE PAPER) READ ABSTRACT |

Advancing Your Digital Marketing Strategy with Webtrends Analytics by WebTrends (E-mail this company)

April 2013 - (Free Research)
In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics. 
(WHITE PAPER) READ ABSTRACT |

Taking Control with Marketing Optimization by WebTrends (E-mail this company)

April 2013 - (Free Research)
Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies. 
(WHITE PAPER) READ ABSTRACT |

Application Transformation – evolution or revolution? by Hewlett-Packard Company

July 2012 - (Free Research)
With a variety of new application transformation solutions, businesses are attempting to bring together cloud, mobile and collaborative technologies to expand reach, enhance customer engagement, and drive bigger revenues. Access this video for more on the application transformation evolution and how it can affect your business and its success. 
(WEBCAST) READ ABSTRACT |

Landing Page Optimization: Best Practices to Lift Conversion by WebTrends (E-mail this company)

January 2013 - (Free Research)
Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more. 
(WHITE PAPER) READ ABSTRACT |

Online Testing for Site Optimization: 101 by WebTrends (E-mail this company)

April 2013 - (Free Research)
Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization. 
(WHITE PAPER) READ ABSTRACT |

Nine Real-World Results from Testing and Targeting by WebTrends (E-mail this company)

April 2013 - (Free Research)
In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors. 
(WHITE PAPER) READ ABSTRACT |

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends (E-mail this company)

April 2013 - (Free Research)
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 
(WHITE PAPER) READ ABSTRACT |

Performance and Scalability Benchmark: Oracle Communications Billing and Revenue Management by Sun Microsystems, Inc.

July 2008 - (Free Research)
The Oracle Communications BRM application suite is a Tier 1, convergent billing framework that is architected for leading service providers. This white paper describes the performance and scalability results of Oracle Communications BRM 7.3.1 from the recent benchmark conducted at Sun Solutions Center in Paris and France. 
(WHITE PAPER) READ ABSTRACT |

Guide to Successful IT Business Services by Hewlett-Packard Company

December 2011 - (Free Research)
Industry leaders share their experiences turning IT business service ideas into effective moneymakers that also strengthen customer relationships. 
(EGUIDE) READ ABSTRACT |

Delivering Trusted Data across the Enterprise - Business Objects Data Services by Business Objects

June 2008 - (Free Research)
BusinessObjects Data Services XI 3.0 is your solution for delivering trusted data across the enterprise. It allows you to address initiatives such as ERP, BI, data warehousing, data migration, and master data management. Learn more in this whitepaper. 
(WHITE PAPER) READ ABSTRACT |

New Opportunities for Business Intelligence: Seven Ways to Deliver a Superior Customer Experience Now by Information Builders

April 2013 - (Free Research)
Customer service has a profound impact on profitability. And even more, you have to think about your reputation in this age of social media. Read this informative white paper analyzing seven exciting technology innovations that can empower businesses to optimize customer service in today's multi-channel world. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Big-Data Analytics Explained: Current Trends, Technologies, and Issues by Hewlett-Packard Company

November 2011 - (Free Research)
This e-book, designed for IT, BI and analytics professionals as well as business executives, provides readers with a comprehensive understanding of big-data analytics trends, technologies and challenges. Receive real-world insight and advice on developing, implementing and managing a big-data analytics program for your organization. 
(EBOOK)

MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion by WebTrends (E-mail this company)

April 2013 - (Free Research)
In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more. 
(WHITE PAPER) READ ABSTRACT |

Improve the Patient Journey With Omni-Patient by Information Builders

April 2013 - (Free Research)
This informative paper examines the challenges healthcare organizations are currently facing when it comes to providing high-quality patient care. Discover the major barriers hindering their success in this area and discover a tool to help overcome these challenges. 
(WHITE PAPER) READ ABSTRACT |

Frost and Sullivan: Customer Experience Management: A Business Imperative beyond a Technology Solution by Hewlett-Packard Company

February 2010 - (Free Research)
In this white paper, Frost & Sullivan, a global consulting and research firm, shares real-world insights from its latest comprehensive study of the value of CEM, including operator strategies driving adoption, best practices and KPIs, and a glimpse into the future of CEM. 
(WHITE PAPER) READ ABSTRACT |

Five Myths of Infrastructure Monitoring: How End-User Monitoring Can Help You Improve Customer Satisfaction by Hewlett-Packard Company

May 2008 - (Free Research)
This paper discusses some of the common myths about infrastructure monitoring, and addresses how to ensure your infrastructure monitoring is responsive enough to satisfy and retain your customers. 
(WHITE PAPER) READ ABSTRACT |

The Instant-On Enterprise: Business and Government white paper by Hewlett-Packard Company

May 2011 - (Free Research)
Tomorrow’s leaders will be organizations that leverage technology to capitalize on rather than simply adapt to changing customer expectations.Access this white paper and find the three major business intelligence trends that are shaping the next generation of successful enterprises. 
(RESOURCE CENTER)

Customer Relationship Management - Integration for a Customer Centric View by Sage (UK) Limited

August 2008 - (Free Research)
This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful CRM integration project. 
(WHITE PAPER) READ ABSTRACT |

Managing Your Data Assets by Pitney Bowes Business Insight

March 2009 - (Free Research)
Are you aware your people, your customer relationships and your corporate data provide far greater value and competitive advantage than traditional assets such as stock portfolio or desktop printers? This white paper explains how executives are turning their eyes toward what could be their most valuable asset of all: information! 
(WHITE PAPER) READ ABSTRACT |

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