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Ensuring Success with On-site Testing and Targeting by WebTrends (E-mail this company)

April 16, 2013 - (Free Research)
Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes. 
(WHITE PAPER) READ ABSTRACT |

Case Study: How John Lewis Conquered the Web by ComputerWeekly.com

March 17, 2014 - (Free Research)
Bill Goodwin tells the inside story of John Lewis £40m website redevelopment project, assesses the technical and business challenges faced and its impact on the business. 
(BOOK) READ ABSTRACT |

CW500: Retail IT: The high street vs the internet by ComputerWeekly.com

October 08, 2013 - (Free Research)
Graham Benson, IT Director at M and M Direct, reveals the impact e-commerce and rise of the internet has had on business in this presentation, given to Computer Weekly's 500 Club for IT leaders. 
(PRESENTATION) READ ABSTRACT |

Computer Weekly – 27 May 2014: Targeting the digital customer by ComputerWeekly.com

May 27, 2014 - (Free Research)
In this week's Computer Weekly, we go behind the scenes of John Lewis's £40m e-commerce transformation plan to find out how to target the digital customer. Starbucks' European CIO talks about the coffee chain's IT strategy. And we evaluate three big suppliers' plans for virtualised networking. Read the issue now. 
(EZINE) READ ABSTRACT |

Bonobos Improves Web Site Performance to Gear Up for Cyber Monday by SOASTA, Inc

July 09, 2013 - (Free Research)
Trying to avoid another online retail season riddled with website performance issues, Bonobos CTO Michael Hart turned to SOASTA. Read this informative case study today to learn to learn about the weeks Bonobos spent testing SOASTA CloudTest On-Demand in order to simulate customers going through the entire purchase cycle. 
(WHITE PAPER) READ ABSTRACT |

Online Testing for Site Optimization: 101 by WebTrends (E-mail this company)

April 16, 2013 - (Free Research)
Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization. 
(WHITE PAPER) READ ABSTRACT |

Landing Page Optimization: Best Practices to Lift Conversion by WebTrends (E-mail this company)

January 31, 2013 - (Free Research)
Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more. 
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Nine Essentials of Online Opinion Monitoring by Crimson Hexagon (E-mail this company)

September 26, 2011 - (Free Research)
Access this white paper to learn nine essentials to online opinion marketing. 
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How to start, refine and improve your social media business strategy by ComputerWeekly.com

April 22, 2014 - (Free Research)
This extract from Adam Gray's  book, Brilliant Social Media will help your organisation get started with social media, then refine and improve your strategy to get real business results. 
(BOOK) READ ABSTRACT |

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends (E-mail this company)

April 12, 2013 - (Free Research)
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 
(WHITE PAPER) READ ABSTRACT |

Taking Control with Marketing Optimization by WebTrends (E-mail this company)

April 12, 2013 - (Free Research)
Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies. 
(WHITE PAPER) READ ABSTRACT |

Three simple steps to building a digital framework by ComputerWeekly.com

December 10, 2013 - (Free Research)
Mark Thompson, Digital and IT Director for TUI Travel Specialist & Activity, discusses IT transformation in this PowerPoint presentation. 
(PRESENTATION) READ ABSTRACT |

Special Report on Adobe by ComputerWeekly.com

February 24, 2014 - (Free Research)
This special 7-page report from Computer Weekly, updated for 2014, analyses the challenges facing Adobe, its financial performance, the services and products it offers, its place in the IT market and its future strategy. 
(IT BRIEFING) READ ABSTRACT |

Air Transport Industry Insights 2014 by ComputerWeekly.com

May 01, 2014 - (Free Research)
This report from SITA looks at the impact of business intelligence on airlines and airports. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Accenture Technology Vision 2014 by ComputerWeekly.com

January 27, 2014 - (Free Research)
The Accenture Technology Vision 2014 identifies six technology trends that are enabling enterprises to push the boundaries of innovation. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Advancing Your Digital Marketing Strategy with Webtrends Analytics by WebTrends (E-mail this company)

April 18, 2013 - (Free Research)
In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics. 
(WHITE PAPER) READ ABSTRACT |

Governing Customer Experience Across Channels by KANA (E-mail this company)

August 01, 2012 - (Free Research)
Read this expert e-book to uncover why customer experience management (CEM) technology is the key to improving customer satisfaction and learn how to provide a consistent customer experience across all communication channels through a comprehensive CEM strategy. 
(EBOOK) READ ABSTRACT |

A contact center manager's guide to integrating self-service by KANA (E-mail this company)

August 01, 2012 - (Free Research)
Leveraging self-service technologies in your contact center can significantly reduce costs, but successful implementation is tricky. Gain expert advice on how to ensure your self-service contact center initiative is a success. Read on to learn self-service contact center best practices, how to obtain executive support, and more. 
(EBOOK) READ ABSTRACT |

Will Your Customers Really Wait for You to Get Service Experience Right? by KANA (E-mail this company)

June 21, 2012 - (Free Research)
In order to prosper in today’s challenging environment, delivering high quality customer service is critical. This paper outlines an approach to building a solid customer service strategy and addresses common challenges as well as tips for avoiding and overcoming pitfalls. 
(WHITE PAPER) READ ABSTRACT |

SearchContentManagement eGuide: Best Practices for Selecting a Web Content Management Strategy by Percussion Software, Inc. (E-mail this company)

January 18, 2012 - (Free Research)
Read this e-guide from our editorial team to learn five key steps to successful web content management (WCM) strategies and how to select a WCM system. 
(EGUIDE) READ ABSTRACT |

What If Any Agent Could Take Any Call? by KANA (E-mail this company)

June 22, 2012 - (Free Research)
Good customer service involves leveraging policies, people, and technology to answer customer questions and solve problems with accuracy, speed, and consistency. Check out this paper for tips on how to relieve customer service pain points and get your agents able to answer calls with ease, and keep customers coming back time and time again. 
(WHITE PAPER) READ ABSTRACT |

Six Best Practices for Agent Knowledge Management by KANA (E-mail this company)

June 21, 2012 - (Free Research)
Knowledge management can be a useful tool for improving the quality and efficiency of your contact center operations. This paper outlines a series of best practices to help you achieve maximum results from knowledge management within the contact center that will ultimately lead to better customer service, and higher revenues. 
(WHITE PAPER) READ ABSTRACT |

Stay or Switch? How Switching Your Value-Added Network (VAN) can Payoff Beyond Just Price by Liaison Technology (E-mail this company)

May 23, 2012 - (Free Research)
This white paper discusses key capabilities needed in a value-added network (VAN) and what to look for in selecting your next VAN provider. 
(WHITE PAPER) READ ABSTRACT |

Single Source of Truth: A Guide for Real User Measurement in the Workplace by SOASTA, Inc

July 11, 2013 - (Free Research)
Inside this valuable resource, discover how, by measuring from the user's browser or app, real user management (RUM) tools can quantify the correlation between page load time and user engagement, and show where to optimize performance for more positive outcomes. 
(WHITE PAPER) READ ABSTRACT |

QSA Tokenization Broker Assessors Guide by Intel

May 10, 2011 - (Free Research)
Tokenization has become popular as a way of strengthening the security of credit card and e-commerce transactions while minimizing the cost and complexity of compliance. In this white paper, learn about a tokenization approach that can reduce compliance costs in both data center and private cloud environments. 
(WHITE PAPER) READ ABSTRACT |

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