KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

After evaluating several customer relationship management solutions, including Salesforce.com, the company replaced NetSuite CRM with Microsoft Dynamics® CRM. Using Microsoft Dynamics CRM, the company cut call times in its customer support call center by 30%, reduced agent training time by 25 percent, and strengthened its growth capacity. 

In this podcast, learn how two leading data modeling tools compare and how utilizing advanced data modeling improves productivity, standards compliance and knowledge sharing. 

In this webcast, learn how two leading data modeling tools compare and how utilizing advanced data modeling improves productivity, standards compliance and knowledge sharing. 

Why do most organizations continuously fail in utilizing knowledge? In this webcast, learn from case studies that illustrate how you can optimize the value of knowledge in your organization through improving e-discovery and data retention practices and eliminating wasteful and under-utilized tools. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

Dell™ EqualLogic™ Auto-Snapshot Manager/VMware Edition enables administrators to quickly and easily create hypervisor-aware snapshots of VMs--helping simplify data management, and increase application performance. 

This Technical Report focuses on the installation, configuration and usage of Auto-Snapshot Manager/VMware™ Edition to obtain hypervisor aware snapshots and provide an additional layer of data protection for the Virtual Environment. 

Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking. 

In this Handbook, you'll learn how Mobile User Management has emerged as the most effective application of ITSM leveraging ITIL to support mobile user connectivity and mobile application access. 

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 

Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for.