CRM without Compromise: A Strategy for Profitable Growth by SAP America, Inc.. Build your CRM system so it is flexible enough to quickly respond to changing customer needs and business challenges to sustain a competitive advantage and enjoy a profitable more... >> Discover more offerings from SAP America, Inc..
		10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc. Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased more... >> Discover more offerings from Vtrenz, Inc.
		Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM. Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable more... >> Discover more offerings from CDC Software - Pivotal CRM.

Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM (E-mail this company) Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Creating Business Value with Communication-Enabled CRM Processes by SAP America, Inc. September 2008 - (Free Research) In this paper learn how companies can overcome the limitations in marketing, sales, and service processes by pursuing communication-enabled business processes (CEBPs)–enabled by communication systems that are integrated with business applications.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages by Bronto Software October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Dynamic Content Strategy Guide: Five Essential Email Campaigns by Listrak. January 2008 - (Free Research) Dynamic content allows you to get to know your customers and subscribers on an intimate level, strengthening your relationships and increasing brand loyalty.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Why B2C Database Marketing Firms Don't Understand B2B Companies by Extraprise Group, Inc. August 2008 - (Free Research) This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Customer Information Quality Protection and Assessment by Datanomic. A Customer Information Quality Assessment (C-IQA) provides a systematic review of your customer data, reporting on key information quality metrics to help you understand how effectively you are able to manage your customers.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Astea Alliance Service Management Suite by Astea International Inc. (E-mail this company) Astea Alliance service management suite integrates & optimizes business processes for Contact Center, Field Service, Depot Repair, Logistics, Professional Services, & Sales & Marketing. Astea helps organizations maximize the value of their service operations by providing comprehensive, cost-effective solutions that optimize the service enterprise.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Vtrenz, A Silverpop Solution Marketing Automation for Lead Generation by Vtrenz, Inc Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc. August 2008 - (Free Research) To make an email program succeed and thrive, marketers need to constantly evolve their email programs to improve relevancy.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Essential Email Marketing Deliverability Guide by Listrak. January 2008 - (Free Research) In this white, learn ways to ensure e-mails in your marketing campaign bypass internet filters and escape junk mail folders. The experts at Listrak have the details for you.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Seven Email Marketing Refreshes by Bronto Software October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Bridging the Gap in CRM Application Support by Extraprise Group, Inc. August 2008 - (Free Research) The inefficient methods for supporting a CRM environment are costing clients millions of dollars. This paper discusses new models that ease the cost and time burden for the client while providing a more-intimate client-vendor relationship.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

The Best Database Marketing Discoveries for B2B Companies by Extraprise Group, Inc. August 2008 - (Free Research) This white paper introduces client snapshots which illustrates how implementing specific B2B database marketing tactics improved the results and effectiveness of each company’s overall marketing spend.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Astea Alliance - Service Lifecycle Management by Astea International Inc. (E-mail this company) Astea Alliance -supports the complete service lifecycle, and enables you to manage staff and inventory more efficiently while providing higher levels of service to customers. It provides a single, unified view of all service transactions & gives you a wealth of decision support tools to continuously refine the quality of your service process.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Web 2.0 Email Marketing: 5 Steps to Unrivaled Results by Silverpop Systems Inc. August 2008 - (Free Research) This whitepaper explores the Internet phenomenon known as “Web 2.0” that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Case Study: Leading Gaming and Entertainment Company Increases Customer Loyalty with Equifax Database Solutions by Equifax. March 2008 - (Free Research) Read this white paper to explore a case study detailing how to increase customer loyalty and drive repeat visits to vendor locations. Explore a database that offers a single customer view, facilitating convenient, relevant offers to consumers.  (CASE STUDY) READ ABSTRACT | GO TO CASE STUDY

Customer Insight: Many Organizations Desire It, yet Few Really Possess It by Siperian October 2008 - (Free Research) Customer insight is the ability to form a comprehensive picture of each customers characteristics, relationships, buying patterns and potential upsell opportunities, coupled with the ability for authorized parties to access that data.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

The Third Stakeholder: The End-User’s Impact on CRM ROI by Knoa Software September 2008 - (Free Research) CRM solutions, like Siebel, automate complex business processes where high levels of application performance are crucial. Read this whitepaper to learn best practices in Siebel CRM Performance Management.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers by Silverpop Systems Inc. August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc. August 2008 - (Free Research) Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information etc, and it also provides marketers a rich opportunity to develop strong customer relationships.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.  (WEBCAST) READ ABSTRACT | GO TO WEBCAST

Tackle Data Growth Issues through the Power of Enterprise Data Management by IBM. August 2008 - (Free Research) This white paper describes how organizations can address data growth issues through the power of enterprise data management. As a recognized best practice, database archiving has proven effective in managing continued application data growth.  (WHITE PAPER) GO TO WHITE PAPER

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software. June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.  (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

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