This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

CROSSMARK helps retailers reach their sales objectives. When a large retail chain issued a request for proposal to update its product demonstration program in six weeks, CROSSMARK had to find a partner and launch a joint venture company to persuade the potential client it could make the deadline. Learn how Microsoft solutions got the job done. 

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 

As 27,000 students and 7,000 faculty and administrators expanded their use of e-mail, online research, distance learing, and other online functions, ECU’s information storage had doubled annually for three years in a row. ECU engaged EMC® Global Services to help them virtualize, consolidate, and upgrade its information infrastructure. 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

The SAP® Customer Relationship Management (SAP CRM) application maximizes the value from each customer by keeping profitable customers loyal, decreasing service costs by increasing efficiency, and increasing service revenue. 

Together HP and Oracle offer a comprehensive suite of information management tools to help efficiently capture, manage, retain, and deliver information over time. This yields a highly integrated hardware and software infrastructure, leveraging storage tiers with differing performance and availability characteristics. Read this paper to learn more. 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 

This implementation guide to migrating to desktop Linux provides a technical planning reference for IT organizations, large or small, that are now considering a migration to Linux-based personal computers. 

Read this case study to see how Dell’s Precision mobile workstation enabled TurboSquid, a 3D media company, to leverage their product and focus on the work and not the hardware. 

Storage challenges for IT professionals are particularly complex in today's environment of rapid obsolescence of storage hardware and digital media. 

If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience.