This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Many financial organizations are looking to implement proactive security measures to combat identity theft. Strong authentication – a security method which employs the use of more than one factor to identify users accessing private networks and applications – is among today’s leading choices. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

The July/August issue of CIO Decisions Ezine focuses on disaster recovery in remote and branch offices, especially in midmarket organizations. Read this issue to learn some great tips and techniques for increasing your remote workers' ability to bounce back after an unfortunate event. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

Read this case study to see how Dell’s Precision mobile workstation enabled TurboSquid, a 3D media company, to leverage their product and focus on the work and not the hardware. 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 

The October 2009 edition of Storage Magazine Online focuses on snapshot technologies. Snapshots offer backup managers the ability to reduce RTOs and RPOs, but one size doesn’t fit all. Storage expert Marc Staimer explains how to evaluate and choose the best approach for your environment. 

Take a look at this important survey, which sought managers’ and professionals’ perspectives, both as external customers of e-business sites, as well as caretakers of their own online operations. 

Storage challenges for IT professionals are particularly complex in today's environment of rapid obsolescence of storage hardware and digital media. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Together HP and Oracle offer a comprehensive suite of information management tools to help efficiently capture, manage, retain, and deliver information over time. This yields a highly integrated hardware and software infrastructure, leveraging storage tiers with differing performance and availability characteristics. Read this paper to learn more. 

This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism.