Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. 

Gaming is a fast-growing market in South Africa, due to the rapidly emerging middle class. As entertainment spending is increasing, Emperors Palace wanted to enhance the impact of its marketing to make the company more competitive. Read how SPSS helped them achieve this. 

This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs. 

Microsoft Office SharePoint Server (MOSS) 2007 is one of Microsoft's fastest growing server products. In this document, we describe the implementation and best practices for virtualizing a typical medium-sized MOSS 2007 intranet farm deployment. 

TechWiseTV will show you how you can actually take control of the mobility revolution and even shape it to your advantage. Discover the technologies and the tools that will enable you to extend the power of your network far beyond the desktop and empower your mobile users. 

Dorado Software recently introduced Redcell OpsCenter 6.1 platform and Redcell Advanced Monitors to help you visualize, clarify and monitor IT resources and the network fabrics that bind them. This paper explores these new capabilities and how they uniquely position Dorado Software customers for the benefits of an SLA‐oriented management approach. 

In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation. 

This videocast shows you how you can actually take control of the mobility revolution and even shape it to your advantage. Discover the technologies and the tools that will enable you to extend the power of your network far beyond the desktop and empower your mobile users.